Adam Rosen – Build to Sell From the Start

BIO: Adam Rosen is an entrepreneur who loves to support business owners and share his rollercoaster startup journey to help those on a similar path.

STORY: As soon as Adam was done with college, he co-founded a business. He gave his all to the business for four years and enjoyed little success.

LEARNING: Get to product market fit as quickly as possible. Focus on delivering something that the client wants to use forever.

“Every single business owner has a responsibility to build their company to sell it from the start.”

Adam Rosen

Guest profile

Adam Rosen is an entrepreneur who loves to support business owners and share his rollercoaster startup journey to help those on a similar path. He is the founder of Email Outreach Company, where they do automated email outreach to get startups on more sales appointments without the hassle.

Worst investment ever

Coming out of college, Adam had an excellent opportunity to make a good amount of money. He decided to start his first business—with two other college mates. The company wasn’t funded in the first year. The founders didn’t take any salary from the business. Adam had to work in a restaurant on weekends to keep his bank account going. In the second year, the founders raised capital.

The next four years were a roller coaster. The company had some decent success, but Adam never paid himself. He was literally living on his credit card for years, thinking he would get his big break soon. And it never happened.

The founders sold the company but didn’t get much for it. They simply took the exit deal to ensure their customers could end up in a good spot and the business could live on.

Lessons learned

• Get to product market fit as quickly as possible.
• Churn can be a killer for any business.
• Find the reality of your business as soon as possible; are you profitable or not?

Andrew’s takeaways

• Before entering the startup world, understand that you’ll be trapped in that situation. So be sure you’re doing the right thing with the right people.
• The startup world has no badge of honor for not paying yourself.
• Focus on delivering something that the client wants to use forever.

Actionable advice

Focus on profitable systems. Can your system get you new customers and keep those customers? Can it make your business profitable? On top of all that, build to sell from the start.

Adam’s recommendations

If you want more sales appointments, or you’re doing cold emails alone and not getting the responses you wish, Adam recommends checking out eocworks.com. You can book a call through his calendar directly on the website. He’ll talk with you about either his company doing this for you, helping you with your current approach, or just talking about startup sales and getting more sales opportunities.

No.1 goal for the next 12 months

Adam’s number one goal for the next 12 months is to get a 2x revenue offer for his company. On top of that, he wants to be happy, enjoy life and keep traveling the world.

Parting words

“Thank you, Andrew; keep up the good work. For everybody, just keep on going. Perseverance and spirit have done wonders in all ages.”

Adam Rosen

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Connect with Adam Rosen

• LinkedIn
• Instagram
• Podcast
• Website

Andrew’s books