Adding Value | New Breed New Breed

At New Breed, we have been experimenting with the inbound methodology for years. By experiencing the impact of inbound and its evolution first-hand, we know that no two businesses will run it the same way. The methodology serves more like guidelines than any hard-and-fast rules. 

In our last episode in our series on the evolution of inbound, Weslee and Guido explore how we have adapted our own tactics and strategies to take advantage of new technology and respond to increased competition with more businesses implementing the inbound methodology. 

If you're interested in learning more about how you can implement or adapt an inbound strategy at your business, visit our blog, resource library and video library for plenty of articles, guides, templates and educational content to support your efforts. 

In our last episode, Weslee and Guido broke down just how much the inbound methodology has evolved over the past two decades. A recurring trend has been the substantial improvement in software, platforms and technology that enable and support inbound marketing.

In this episode, Weslee and Guido take a deep dive into the creations and improvements of the tech boom such as marketing automation, customer success dashboards and sales intelligence software. 

Interested in learning more about how technology can support your marketing and sales efforts? Here are some resources: 


The Ultimate Marketing Tech Stack [Blog]
What is Revenue Operations [Video]
Revenue Operations Checklist [Checklist]

Visit our blog for regular content on inbound marketing, demand generation and more. Check out our resource library for templates and guides that can support your businesses' marketing and sales initiatives.

Inbound, first coined by HubSpot in the early 2000s, is the methodology by which you attract, engage and delight customers. A lot has changed over the last two decades, including inbound's place in the marketplace. As more and more businesses embrace the inbound methodology, we wanted to take a look back at how it has evolved over the years. 

Over the next few episodes, Inbound Strategist Weslee Clyde and Head of Demand Generatoin Guido Bartolacci will explore how inbound has evolved, the technology that has influenced it and how businesses like New Breed have adapted inbound to drive growth. Throughout the episode they'll discuss: 


Inbound's definition and early adoption
How technology has played a role in its evolution 
Tactics and strategies the New Breed team has used with inbound

Looking for more content about inbound marketing? Here are some helpful links: 


What is Inbound Marketing [Blog]
Introduction to Inbound Marketing [Video]
The Ultimate Guide to Inbound Marketing [Guide]
How to Explain the Inbound Methodology [Blog]
Inbound vs. Outbound Marketing [Blog]

Visit our blog for regular content on inbound marketing, demand generation and more. Check out our resource library for templates and guides that can support your businesses' marketing and sales initiatives.  

Guido sat down with Cody Lee from Summit Partners to talk about what it’s like working for a private equity firm and how it has impacted the way he views marketing. They discuss how he works with management teams to identify and execute growth strategies that build long-term value.

2020 has been a big year so far for New Breed. Guido sat down with New Breed’s CEO Patrick Biddiscombe to talk about what New Breed’s been up to so far and what the rest of the year has in store. They talk everything from becoming one of the first HubSpot Elite Partners to their new partnership with SaaSworks to the big company move to a net-zero workspace this summer!

Revenue Operations (RevOps) has become a buzzword in the marketing and sales world. At its core, RevOps focuses on a company's tech-stack in terms of implementation, maintenance and optimization. In this episode Guido sits down with Weslee, one of the newest additions to the New Breed team, to discuss how RevOps could have solved for the challenges she's faced in her career as a marketing strategist.