Adriana Carrig: Building a Kindness-Driven Jewelry Venture

Fearlessness in putting yourself out there is Adriana Carrig’s secret to success.

Adriana is the inspiring Founder and CEO of the Little Words Project, a community built on the back of bestselling affirmation bracelets worn by A-listers like Taylor Swift, Lance Bass, and Alicia Keys.

After years of bullying, Adriana was inspired to launch her jewelry company as a way to build sisterhood in her college sorority. After college, the Little Words Project was intentionally built without capital by listening to her gut, the market, and her brand’s impact-driven values.

Sometimes it can be uncomfortable putting yourself out there, but discomfort is where growth happens. You never know who is going to get you into what space. You never know who is going to be interested in your product. 

This conversation with Adriana is incredibly powerful as she weaves in stories of resilience and empowerment and insights around motherhood and entrepreneurship. The result of her hard work isn’t just a business, but an entire community built on kindness and self-love.

IN THIS EPISODE:

• The origins of the Little Words Project in Adriana’s college sorority, which was then a side hustle that she worked on in her parents’ basement 
• Getting the business “on sale” by hiring friends to help her with her website and create video content – and why she wouldn’t change those first steps even 10 years later
• “Baby stepping” her way into working at her business full-time and only growing when it was necessary, hiring her first employees carefully and strategically
• Allowing all the imperfect moments to be seen on their social media accounts and the impact this had on the Little Words Project community
• How to find the right people who can give you confidence in your business and help champion your brand, plus the importance of putting yourself out there

LINKS/RESOURCES MENTIONED:

Join the Little Words Project community and shop their bestselling jewelry.

Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.