AdTech Heroes - Interviews with Advertising Technology Executives

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AdTech Heroes - Interviews with Advertising Technology Executives

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

  1. 2024/10/28

    Ep. 41: Elevating Brand Connections Through Research & Insights

    In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers. Key topics with timestamps: 00:00 - Introduction to Insights & Careers. 05:10 - Harmonizing Human Expertise & Technology for Rapid Insights. 06:59 - Navigating Media & Advertising Analytics Trends. 10:23 - Building Brand Loyalty Through Deep Consumer Understanding. 14:10 - Adapting Brands to Evolving Market Categories. 19:33 - Building a Meaningful Brand Difference for Growth. 21:19 - Innovative Strategies: Exploring New Market Spaces. 25:11 - The Rise of High-Quality Creative Digital Advertising. 29:41 - Innovative Storytelling: Diverse Approaches in Creativity. 33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic. 36:05 - The Ultimate Superpower for Consumer Understanding.

    37 分钟

  2. 2024/07/16

    Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

    Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens? Key takeaways: Harnessing the power of context across screens Delivering relevant content that respects user privacy Leverage AI to enhance audience engagement Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

    32 分钟

  3. 2024/05/16

    Ep. 39: Navigating the Future of CTV in India

    in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India. Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales. The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projecting a substantial increase in smart TV penetration over the next few years, bolstered by advancements in 5G and increased data availability. Vikram emphasizes the evolving nature of CTV advertising from mainly upper-funnel branding to more performance-based approaches, touching on innovations like interactive, shoppable ads, and the importance of upskilling within the industry. Key topics with timestamps 00:00 - Embracing Continual Learning 06:19 - India's CTV Revolution: Riding the Wave of Digital Transformation 08:10 - Influence of Content Consumption on TV Purchases 13:09 - The Influence of OTTs on TV Content Consumption 14:44 - CTV Revolution: Upgrading the AdTech Landscape 17:15 - CTV Evolution: Embracing Diversity and Programmatic Advancements 21:18 - Automation and effectiveness in TV advertising 25:06 - The Future of Measurement in CTV 27:57 - CTV Education and Upskilling: Navigating the Shift in Advertising Paradigms 31:43 - Unveiling Contextual CTV: Shaping the Future of Advertising

    35 分钟

  4. 2024/02/29

    Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

    In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to build strategic partnerships. - Ownership of the ad stack and who plays a role. - Adaptability for success.

    42 分钟

  5. 2024/02/08

    Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

    In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origin story. - Examples of companies using Uber Advertising. - How Uber is using data.

    30 分钟

  6. 2024/01/09

    Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

    In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why agencies and brands should be advertising on Reddit. - Alex's advice for brands that want to get started on Reddit. - The consumer culture shift.

    34 分钟

  7. 2023/11/09

    Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

    In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio advertising in today's world? - What is AMA role in audio advertising? - What's next for audio advertising?

    45 分钟

  8. 2023/09/18

    Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

    In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional journey into entrepreneurship. - What does Cognitiv do? - What is bid shading?

    41 分钟
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On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

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