Adult Group Tours Aren’t Dying… Here’s Proof!

The adult group travel business isn’t dying. Just ask Brent Dalrymple.

After starting his career in the financial industry, Brent left big business in 2003 to join his parents’ small tour company in St. Louis. Since then, he has overseen enormous growth for his family business, Sunrise Tours, as well as the recently acquired Country Travel Discoveries. Brent joins this episode of the podcast to discuss how group travel has changed, why the industry constantly defies critics and how he is leading his companies in into a successful future.

Brent shares what fundamental value propositions of group travel keep new generations of travelers coming into the industry. He also shares why his companies are offering more international tours than ever and how his travelers have grown to love a more premium product. Plus, we have news about the bright outlook for group travel in 2025; a road tip about electrical outlets; and a Hot Minute about proving the group travel haters wrong.

Insights from Brent Dalrymple

Brent had lots of great insights on why group travel keeps succeeding despite headwinds from both the economy and culture at large. Here’s how he responds to the idea that generational change will one day render group tours obsolete:

“It has never happened… Generations are not monolithic. In the baby boomers, there are people who want to do things on their own and people who like the social aspect of traveling, just like any generation. And the fact is, the baby boomers are a big group of people, so we’re in the heart of the baby boomer bulge right now. And in that population, there are a lot of people who are attracted to a more social group travel opportunity.”

Plus, he had insightful thoughts on:

• How strong relationships lead to competitive advantages
• How legacy tour operators should think about transition planning
• How to attract and develop great next-generation employees

Resources Mentioned in This Episode

Learn more about Sunrise Tours at travelsunrise.com.

Learn more about Country Travel Discoveries at countrytraveldiscoveries.com.

Follow the Von Mack Agency on Instagram, Facebook, LinkedIn and TikTok

See the full results of NTA’s recent destination and tour supplier survey here.

Subscribe to Gather and Go in your favorite podcast app or by email here.

2:18 — Travel News: Destinations and suppliers anticipate group tour growth

3:49 — Road Tip: The perfect travel extension cable

8:24 — Take Gather and Go with you

13:59 — Why Brent Dalrymple left big business to join his family’s tour company

15:45 — How Brent doubled down on group travel during the pandemic

19:13 — How the tastes of adult travel groups are changing

20:46 — Why group travel isn’t dying — and never will

24:22 — How first-timers react to their group travel experiences

25:36 — How Sunrise Tours creates camaraderie among tour passengers

26:38 — How today’s adult groups calculate travel value

33:10 — How legacy tour operators should plan for business transitions

37:32 — Tips for up-and-coming tourism entrepreneurs

38:45 — How Brent finds gre