11 episodes
Advertising Not a Funny Business Snigdha Bose
-
- Business
Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy.
If you want to join Advertising, brace yourself for the Jolt of Disillusionment.
Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture.
By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business.
For you, I deconstruct it all in this podcast.
-
[Brand] What's NOT An Insight?
As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter.
But you'll find 5 imposters on your way that pretend to be Insights.
In this episode, I show you how to turn these Imposter-insights into Actionable-insights with your multi-archetype personality of Detective-Lawyer-Songwriter. For more regular updates, you can find me on Instagram @advertisingnotafunnybusiness and on Linkedin as Snigdha Bose.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message -
[Brand] How Do Brands 'Own' Words?
Language helps us understand and be understood by each other. But are brands and consumers speaking in the same Language?
In this episode, I talk about the use of Language in the world of Marketing. Why brands want to 'own' words And
how brands build their own language to make sure that people understand them the way it is intended.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message -
[Content] What Makes You Interesting?
People don't want to consume Advertising, unless the brand has something Interesting to say.
Digital age comes with new ways to make advertising Interesting. In this episode, I list down 7 ways in which advertising in the recent past has engaged people with an 'Interesting' approach.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message -
[Brand] What Do You Stand Up For?
Marketeers believe that having a Purpose gives brands a reason to exist. It answers the WHY of @simonsinek 's golden circle model.
But...
Is brand purpose only about the brand? An answer to Why it does what it does?
What it stands for?
What if we shifted the vantage point of purpose from brand ➡️ consumer?
Check out my podcast to know what that would look like 👁️
---
Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message -
[People] How To Grow In Digital Age?
Maslow's hierarchy of needs talks about different levels of needs and motivations that have to be fulfilled for you to grow at your full potential.
That was developed in 1943. Today in the digital age, our reality is different. And so we need a new recipe to maximise our growth.
Here's an attempt to understand how our lives have changed because of internet and technology,
And how we could make the most of that to grow to be our best versions.
Developing a new motivational framework attuned to digital age.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message -
[Brand] Have ALL Stories Been Told Already
In this episode, I share my point of view on storytelling in advertising and how brand narratives are shaped through premise and human insights.
I ask and wonder,
Is it ok to tell the same stories again?
Don’t we have any new stories any more?
Have all stories been told by brands already?
Are we rehashing the same stories and narrative structures?
Do we need to tell the same stories again and again?
---
Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message