AdYack

American Advertising Federation of the Greater Lehigh Valley
AdYack

The Official Podcast of the American Advertising Federation of the Greater Lehigh Valley. Our mission is to inspire creativity and enhance the professional development of the advertising and marketing communities where we live and work. I'm your host Bill Childs. And I'll talk with artists, designers, writers, directors, photographers, along with those who work in a creative capacity. Our aim here is to serve as a creative resource to help you stay informed, entertain, and above all, inspired.

  1. Ad Yack: Season 5, Episode 2: Roy Shuler

    10月18日

    Ad Yack: Season 5, Episode 2: Roy Shuler

    Roy Shuler Ad Yack Season 5 Today on the podcast, I have the pleasure of speaking with SAG-AFTRA actor and all-around incredible human being, Mr. Roy Shuler. I first met Roy when he was cast in the play To Kill a Mockingbird at the PA Playhouse in Bethlehem. He played the pivotal role of Tom Robinson, a role he credits with helping him decide to leave the Lehigh Valley and return to his roots in New York City roots to pursue bigger acting opportunities. This conversation is filled with life lessons that even the most jaded will find uplifting and encouraging. Roy and I spoke about his life philosophy and how he uses his faith, drive, and unwavering ability to see beyond the obstacles that he may encounter to live in harmony with the opportunities that come his way. Roy and I also discuss the role he landed in a national spot produced for NIKE and the WNBA. Roy shared his experiences with the casting process and a behind-the-scenes peak while filming his role as 'Mr. Earl.' Roy will appear in the upcoming season of The Godfather of Harlem, which is entering its fourth season. Roy has had co-starring roles on Law & Order: SVU, FBI: Most Wanted, background work on SNL, The show ‘Awkwafina Is Nora From Queens’ for Comedy Central, an episode of Murphy Brown with Candice Bergen, and dozens of local and regional ads. Roy and I yak it up on a bunch of interesting topics, including a story he shared about an encounter with an overly aggressive beat cop back in NYC when he was 19. He shares how he used that memory to call upon to help him get into character when he performed as the wrongly accused Tom Robinson in To Kill a Mockingbird. I saw Roy perform in that play, and it left an indelible mark on me. When Roy’s not performing, he enjoys serving as an Elementary School Substitute Teacher, primary at schools in his native Harlem. George Eliot once said that, you're never too old to become who you might have been. Trust me, this episode deserves your time and attention because it's a perfect example of the interviews I like to participate in because Roy's story is worth celebrating. Here is my Ad Yack with Roy Shuler. Facebook: @roy.shuler LinkedIn: linkedin.com/in/royshuler Instagram: @royshuler Facebook: @williamchilds LinkedIn: linkedin.com/in/wpchilds Instagram: @wpchilds

    1 小時 4 分鐘
  2. Ad Yack: Season 5, Episode 1: Dick Boak

    9月20日

    Ad Yack: Season 5, Episode 1: Dick Boak

    Welcome to Season 5 of Ad Yack, the podcast that explores the minds of creative professionals. I want to thank all the fabulous guests who have agreed to appear on the show over the past four seasons for being so open and vulnerable when sharing their thoughts and insights. Today’s guest will be no stranger to anyone who appreciates music and the exceptional craftsmanship that goes into creating one of the world’s most iconic brands. I’m speaking, of course, about Dick Boak and Martin Guitar. After a chance encounter with C.F. Martin the third, Boak got hired in 1976 as a design draftsman and spent the next 42 years honing his craft. We explored the many creative roles he’s held at Martin to some of the more disastrous jobs he’s attempted to support his bohemian lifestyle prior to joining Martin. Dick Boak is a fantastic artist, musician, guitar builder, woodworker, teacher, illustrator, poet, draftsman, and songwriter. A true renaissance man in every sense of the word and someone who’s work I have admired for a long time.Boak was instrumental in setting up Martin’s Artist Relations Department and conceiving more than one hundred signature guitar collaborations with the top musical talents of our time, such as Johnny Cash, Eric Clapton, Sting, and Mark Knoplfer. Boak shares his musical Mount Rushmore, along with the now infamous story regarding the destruction of an historic Martin on the set of the Quentin Tarantino movie, The Hateful Eight, to the best piece of advice he’s ever received, which he still uses to this day. Boak may be retired from Martin, but as you're about to learn, he's still out there making good art and pursuing his passions. So tune in, and Turn it on because here is my AdYak with Dick Boak. #music #creativity #woodworking #marketing #musician #craftsmanship #passion #guitars #sound

    1 小時 13 分鐘
  3. Ad Yack: Season 4, Episode 9: Brian Wcislo

    5月17日

    Ad Yack: Season 4, Episode 9: Brian Wcislo

    Today on the podcast, AdYack goes international and talks to Brian Wcislo from his home in Costa Rica. In 2005, Brian co-founded 401 Creative, a Lehigh Valley-based ad agency he formed with his college roommate, Curtis Johnson. The duo found fast success with 401, and Brian was enjoying that success when he noticed that something wasn’t quite right with his body. When multiple doctor visits turned up nothing, a quick Google search indicated he had a candida imbalance that was affecting his personality and his health. It was then that he knew a change was in order. In 2013, 401 Creative was purchased by Weidenhammer Systems, and after his two-year employment agreement expired, Wcislo left for Costa Rica to take a three-week yoga instructor class. That three-week trip ended up lasting three months. Wcislo has found a way to live and work that many of us only dream about. He’s found his joy through his family, his location, his meditation and yoga routines, and the work he’s currently doing for a company called Green Machine. He still may have the occasional off day, but he knows it’s temporary. We talked about what steps anyone can take to achieve a better work/life balance, how he discovered that winning wasn’t the secret to happiness that he thought it would be, and how his life has been completely transformed from the pressure-induced craziness of running an ad agency to one where his family and his health come first. If you’ve ever felt that there has to be more to life than working 12 hours a day, six days a week, burning the candle at both ends, you will want to make some time to listen to this interview. Wcislo has found a way to live the life he’s always wanted, right down to the fact that he used to tell his friends that one day he could see himself living in Costa Rica. This was a fascinating, informative, and deeply personal conversation. Here is my AdYack with Brian Wcislo www.linkedin.com/in/brianwcislo www.instagram.com/b.p.wcislo #yoga #creativity #agency #balance #manifesting #purpose #passion #life Thank you to our sponsor, ASR media.

    1 小時 10 分鐘
  4. Ad Yack: Season 4, Episode 8: Sarah Clark

    4月26日

    Ad Yack: Season 4, Episode 8: Sarah Clark

    Alright, Ad Yackers, today, I get to talk to someone whose work I have admired for quite some time. She is not only the owner of an ad agency, but she understands the importance of giving back to the community where she lives and works. She named her agency after an antelope known for being extremely fast, agile, and able to clear tall hurdles that get in their way. I’m talking about Sarah Clark of Kudu Creative. I first met Sarah in 2013 when she was an art director at Mosaic Interactive, a digital agency. We yaked it up on several topics, including client pitch meetings that go sideways, her ability to play three instruments, and her involvement in the Easton Mural Project. I also learned during our conversation that Sarah played three instruments growing up, and we dive into the profound impact music can have on both the player and the listener, as well as her approach to idea generating and how she still makes time to design while running the day to day operations of her agency. I was surprised by her insights about Artificial intelligence when I brought the topic up, We talked about where she sees the technology going and how, if used correctly, it can be a game changer. Before opening her agency, Sarah studied graphic design at Minnesota State University. She worked as a web designer for Flint Communications in Fargo, North Dakota, and was an art director at Mosaic Interactive. She then decided to venture out on her own and open KUDU in September 2014. Sarah loves the many roles she gets to inhabit: agency owner, designer, marketing strategist, Entrepreneur, and, above all, mom to her two sons. Here is my AdYack with Sarah Clark.. https://www.facebook.com/sarah.j.clark.984?mibextid=AEUHqQ Linkedin: www.linkedin.com/kuducreative Linkedin: www.linkedin.com/in/sarahjc Instagram.com/kuducreative #creativity #branding #leadership #design #art #advertising #marketing #adagency #strategy

    1 小時 2 分鐘
  5. Ad Yack: Season 4, Episode 7: Cheryl Moritz

    3月29日

    Ad Yack: Season 4, Episode 7: Cheryl Moritz

    People like to say ‘never judge a book by it’s cover.’ And my next guest on the podcast is the living embodiment of that phrase. I’m talking about the one and only Cheryl Moritz. If you ever seen her in one of the hundreds of theatrical productions she’s appeared in, you have a good idea what I’m talking about. Or perhaps you seen her dominating the stage, or body surfing the crowd while singing her lungs out in a punk band she’s fronting. I once saw her do an entire American Advertising Awards playing a Russian spy and never broke character through the entire two hours program. Moritz is one of those people who when she commits to something, she goes all in. Trepidation or hesitation are two words that do not apply to her. I’ve got to watch her perform as ‘Columbia’ in ‘The Rocky Horror Picture Show’ as well Cindy Lou Who in Who’s Holiday?, and she’s an acting tour de force. Absolutely fearless. But even with all that energy, sometimes doubt can creep in as artists are notorious for feeling like they're never good enough. We explore that very important topic along with how she stays inspired, how she stays positive how she keeps her wonderment alive. Another of the topics we discussed is the formation of a support group that could meet periodically to share ideas, offer constructive criticism and provide a positive outlet for anyone who works in a creative capacity. This is just a small sample of what we explored during our interview. I loved this conversation because Moritz was so open and vulnerable with her thoughts and answers. Don’t let her quite demeaned fool you. When she steps on a stage, or grabs a microphone you can be sure of thing, you’re about to witness something memorable. Here is my Ad Yack with Cheryl Moritz #creativity #acting #passion #theatre #committed #punkrock #music #intense

    1 小時 5 分鐘
  6. Ad Yack: Season 4, Episode 6: Cat Barnstone

    2月16日

    Ad Yack: Season 4, Episode 6: Cat Barnstone

    Today on the podcast, I talk with Catherine Barnstone, who’s father had a tremendous impact on me during the time I studied with him at his art school in Coplay, PA. I’m referring to Mr. Myron Barnstone, a master painter before becoming an internationally respected fine arts teacher. Myron sadly passed away in 2016 at the age of 83. Since then, his daughter Cat has been working diligently with a team of art professionals and curators to help ensure Myron’s classical approach to drawing and design will live on through his former students and the instructional material produced before his passing. After Myron put down his brushes and started teaching full-time, Cat was omnipresent and had a front-row seat to Myron’s teachings and lectures. It wasn’t until his passing that Cat took possession of all of her father’s art that, until then, was crated and packed away for over 50 years. Cat tackled the challenge of bringing Myron’s incredible work out of the warehouse and into a newly renovated gallery space that will have its grand opening in April of 2024 in Thurmond, Maryland. I met Cat for the first time at Myron’s 80th birthday celebration. What struck me immediately about Cat was her warm, friendly demeanor and sense of humor. But what’s really impressed me about her is her tenacity and dedication to keeping her father’s legacy alive. I was fortunate to study with Myron; his wisdom has stayed with me and continues to inspire me today. Cat and I talk about her early days helping Myron get his art classes up and running, to the real reason why all of Myron’s art was packed away, with strict instructions to not open them. We also talked in depth about the impact that Myron had on his thousands of students and how many went on to careers in major motion pictures, animation, architecture, interior design, photography, fine art painting, sculpting, and how she’s finding new, and creative ways to showcase her father’s amazing artwork. Cat knows all too well the challenges she has to constantly face head on, but she also refuses to let anything stand in her way of guiding the next generation of artists to find their true path through her father’s teachings. She knew it wouldn’t be easy. But then again, nothing worth doing ever is. Here is my AdYack with Catherine Barnstone. #barnstone #artist #goldensection #abstract #painting #brush #original #genius   https://www.facebook.com/catszafran www.instagram.com/fourthwallcat www.instagram.com/barnstonestudios

    1 小時 1 分鐘
  7. Ad Yack: Season 4, Episode 5: Stephen Kroninger

    1月19日

    Ad Yack: Season 4, Episode 5: Stephen Kroninger

    When you think about it, Life is a collage of memories, relationships, emotions, conversations, and all the little moments cut from the experiences that make up your life. Nobody understands that better than today's guest on the podcast. Stephen Kroninger grew up outside of Allentown in the sleepy burb of Orefield, Pennsylvania, and spent his formative years studying commercial art at Lehigh County Vo-Tech. While there, he met a charismatic teacher who was instrumental in helping him understand that an art career was something young Stephen may want to consider. After college, he headed straight for New York City and has never looked back. Stephen is a provocative collage maker and illustrator whose work has appeared in major U.S. and international publications, and he is also the author/illustrator of three award-winning children's books. He's worked with 80's rap group Public Enemy and comedian Chris Rock and his art has graced the cover of TIME magazine on four separate occasions. Kroninger's illustrations have appeared in nearly every major newspaper and magazine in the United States and in many publications worldwide. Kroninger's work was the subject of an exhibit at the Museum of Modern Art in New York City, the only time the museum devoted a one-person show to an illustrator. His artwork can be found in the permanent collections of the Museum of Modern Art, The Library of Congress, and the National Portrait Gallery of the Smithsonian Institute in Washington, D.C., among others. We yak it up on many topics that included his unique creative process, how he allows for 'happy accidents' in his work, and the only advice his father ever gave him that turned out to be life-changing. Here is my AdYack with the incredible Stephen Kroninger. Social Media: https://www.facebook.com/stephen.kroninger http://www.instagram.com/stephenkroninger https://www.stephenkroninger.net/

    57 分鐘
  8. Ad Yack: Season 4, Episode 4: Matt Artinger and Patrick Newill

    2023/12/15

    Ad Yack: Season 4, Episode 4: Matt Artinger and Patrick Newill

    I love meeting people who are super passionate about their craft and the work they do to earn a living. Today, on the podcast, I talk to two individuals who exceed that criteria. Mr. Matt Artinger and Patrick Newill. Matt owns and operates Artinger Guitars based in Emmaus, and he was gracious enough to sit down with me on a Saturday morning and talk about the art of making guitars. Partick works right alongside Matt in his shop, putting his stamp on a line of guitars. Matt brought Patrick in because he saw so much of himself in Patrick and wanted to provide an opportunity to pass the torch to the next generation. Matt freely admitted that Partick inspires him, and the two often collaborate on project brainstorming sessions because Matt understands the effectiveness of what can happen when an idea can leap from brain to brain. Matt has built over 1,000 custom guitars, and he’s not stopping. We yak it up on the importance of trial and error in doing such highly custom work, how ideas can get better when you are open to collaboration, and how they try to build magic into every guitar they make. They are part Zen masters, part scientists, part visionaries, part electrical engineers, and Alchemists. Blending complex components and materials into something that brings joy to millions in the form of music and songs. Matt and Partick are the type of people who love to push the boundaries to go where others may resist. That’s the mark of craftsmanship. As Matt stated in a Popular Mechanics article that featured him, “When it comes to guitars, the proof is in the playing. "As pretty as a guitar looks, it has to perform five times better, "It's not a piece of furniture; it's a functional piece of art.” It was clear from our conversation that these guys love their work. They have found a way to channel their talents and shape them into a career as two of the most sought-after builders of custom guitars of their respective generations. Here is my ad yack with Matt Artinger and Patrick Newill https://www.linkedin.com/in/patrick-newill-6a7328111/ https://www.linkedin.com/in/matt-artinger-104657/ www.facebook.com/mattartinger www.facebook.com/patricknewill www.instagram.com/newill_guitars

    1 小時

簡介

The Official Podcast of the American Advertising Federation of the Greater Lehigh Valley. Our mission is to inspire creativity and enhance the professional development of the advertising and marketing communities where we live and work. I'm your host Bill Childs. And I'll talk with artists, designers, writers, directors, photographers, along with those who work in a creative capacity. Our aim here is to serve as a creative resource to help you stay informed, entertain, and above all, inspired.

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