AEC Marketeer

Keelin Cox
  • 4,8 (16)
  • MARKETING
  • DEUX FOIS PAR MOIS
AEC Marketeer

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

  1. -7 H

    Episode 119: Client Experience (CX) with Tim Asimos

    In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience. About Tim Asimos, CPSM Head of Growth @ Client Savvy Tim Asimos is a catalyst for disruption in A/E/C marketing, providing keen insights on modern marketing and a unique perspective drawn from more than 20 years of experience both inside and outside the industry. As Head of Growth at Client Savvy, Tim leads the client feedback software company’s growth strategies, overseeing business development, marketing, and communication. Tim’s visionary perspectives are regularly showcased in industry publications, blogs, webinars, and podcasts. His inspiring keynotes and informative breakout sessions have become fixtures at conferences across the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). Links: Linkedin: https://www.linkedin.com/in/timasimos/ Website: https://clientsavvy.com/ Conference: https://clientexperience.org/

    48 min

  2. 7 FÉVR.

    Episode 118: Managerial Economics with Keelin Cox

    In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.

    14 min

  3. 8 JANV.

    Episode 117: The Year Ahead

    In this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year! Links: Project Nomination Form: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header General Survey: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header

    15 min

  4. 04/12/2024

    Episode 116: Making the Case for Showcasing Your Employees with Ida Cheinman

    This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear. About Ida Cheinman, Substance151 Principal and Creative Director: Ida is a brand strategist, designer, marketer, speaker and educator who uses 20+ years of experience to help business leaders and marketing professionals make sense of trends, tools, and next practices in order to position their companies to win in the 21st century’s fast-changing and extremely competitive marketplace. Website: https://substance151.com/ Linkedin: https://www.linkedin.com/in/idacheinman/

    30 min

  5. 07/11/2024

    Episode 115: Survey Methodology with Keelin Cox

    This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.

    10 min

  6. 23/10/2024

    Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton

    In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss! About Aimee: As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 followers within a year of its creation, reaching and connecting with more Utahns and establishing UDOT as a leader worldwide. Prior to joining the Utah Department of Transportation, Aimee’s dynamic career has seen her navigating the communications world of both government entities and national brands. Most recently, she managed the social media for the largest publicly traded company in Utah. Instagram: utahtransportation Aimee's LinkedIn: https://www.linkedin.com/in/aimeecolton/

    24 min

  7. 18/09/2024

    Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan

    In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts. About Ryan: Ryan Sullivan, PE is the founder and lead financial planner of Off the Beaten Path Financial. Starting his career as a mechanical engineer, he built an engineering department from the ground up before starting his financial planning firm. His focus is on helping architects and engineers build, grow, and use their wealth to accomplish their biggest dreams. He believes cash flow is the foundation of a strong financial position and helps his clients make sure their money is aligned with their values by building systems that provide peace of mind, financial clarity, and ultimately better decision making. With a precision-driven approach, Ryan blends engineering rigor with calculated risk-taking, ensuring stability while empowering clients to confidently pursue financial abundance. Links: https://www.linkedin.com/in/ryan-sullivan-pe/ https://www.obpfinancial.com/

    31 min

  8. 22/08/2024

    Episode 112: Getting Schtuff Done with Katherine Robinette

    In this episode, I'm joined by Katherine Robinette to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. We talk about the process to follow for change management and common scenarios where individuals may feel hesitant to start due to uncertainty or anticipated resistance. We stress the significance of clear communication throughout the process to mitigate resistance and foster engagement. If you want to know how to really get SCHTUFF done right, join us as we uncover strategies for building trust and ensuring everyone feels involved in the journey of change. About Katherine: In today’s work environment, it is a struggle to find the time, resources, and energy to make big changes efficiently, effectively, and with wide support. Meet Katherine Robinette, CPSM, keynote speaker and consultant, on a mission to help leaders and managers create positive change for their teams and company. With more than 20 years of experience in marketing and employee engagement, Katherine is a thought leader in effective engagement and organizational change management. https://KeystoneAndRaven.com https://www.linkedin.com/company/keystone-and-raven https://www.linkedin.com/in/karobinettecpsm/ https://www.facebook.com/profile.php?id=61560298193059 (business page)

    37 min
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À propos

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

Informations

  • Création
    Keelin Cox
  • Années d’activité
    2020 - 2025
  • Épisodes
    119
  • Classification
    Tous publics
  • Copyright
    © 2025 AEC Marketeer
  • Site web de l’émission
    AEC Marketeer

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