Africa Business of Sport Podcast ASPN — Africa Sport Podcast Network

In this episode, Edem is joined by sports marketing expert, Tim Crow, for a comprehensive deep dive into the current state and future of the IOC’s The Olympic Partner (TOP) Programme.



Tim shares his expertise on the history of the TOP programme, why he believes Toyota is reportedly terminating their $835m association with the IOC, whether betting brands or social media platforms such as TikTok may become TOP partners in the near future, and how security concerns may impact the TOP sponsorship contracts and activations during the Paris 2024 Games. Tim also briefly elaborates on the reasoning behind his $4bn record domestic sponsorship revenue projection for the LA28 Games.

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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

In this episode, Jabu is joined by Executive Chairman of African Sports & Creative Institute, Will Mbiakop, to conduct a book review of "Africa Sports Industry: Understanding the Game" including a brief discussion on the ongoing book tour, what led to Will deciding to write and publish a book about the African sports industry, and the major themes covered in the book. Jabu and Will also touch on the Africa CEO Forum, the top five investment opportunities in the sports industry in Africa, and how Morocco is gearing up to host the 2025 AFCON and co-host the 2030 FIFA World Cup.
To purchase a copy of Africa Sports Industry: Understanding the Game, visit africansci.com
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

Founder & CEO of MIZIZI International, Paakow Essandoh, joins Edem and Jabu to announce a ground-breaking partnership between Africa Business of Sport Podcast and MIZIZI International.
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👜 Visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

In this episode, Founder of MSKhan Lab, Mohammed Sayeed Khan, joins Edem and Jabu to examine the economic and marketing impact of the Saudi Pro League’s superstar acquisition model, average stadium attendances and fan engagement strategies adopted by SPL clubs, the short-term implications of Saudi Arabia’s inevitable 2034 World Cup bid success on infrastructure development, the crucial role being played by UAE-based airline Emirates in boosting sport tourism in Dubai, and how Saudi Arabia, UAE and Qatar are collaborating to develop a thriving sport business economy in the Middle East.
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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

In this episode, Edem is joined by Managing Partner of Hammerton Barca, Daniel Noake, to discuss how his early career experiences at BBC and IMG led to a passion for event management, Hammerton Barca's unique advisory-based value proposition and how it supports governments and other stakeholders in bidding for and delivering global sports events, and the economic impact of Rwanda's pioneering efforts to bring the biggest sports events to Africa.
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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

In this episode, FIFA’s Senior Player Relations & Engagement Manager, Javier Ceppi joins Edem and Shon to examine how robust team cultures contribute to increased player and club performances in major tournaments, the effectiveness of FIFA’s Social Media Protection Service in counteracting social media criticism and player mental health concerns, the various programmes and initiatives focused on supporting female players and administrators in football, and the significance of FIFA’s decision to directly remunerate footballers for participating in the 2023 FIFA Women’s World Cup.
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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast