Agency Marketing x Analytics, with Terence Tam | Sponsored by Adverity

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.

This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency's approach to client relationship growth through strategic funnels and ads. The script also covers operational strategies such as market-focused offerings, employee selection aligned with core company values like extreme ownership, and leveraging industry experience for niche specialization. Terence provides practical advice on profit-sharing models, the importance of scalability, and avoiding non-profitable niches.

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