AI for Data Geeks

In this episode, co-hosts Pete Housley and Faye Campbell explore a crucial aspect of modern marketing: shaping data to fuel AI technologies. As marketers embrace artificial intelligence and its potential, the quality and structure of their data play a pivotal role in unlocking the true power of AI. We'll be diving into how marketers shape their data and highlighting a few cutting-edge marketing technology tools that fuel AI-driven initiatives and anchor it all back to a day in the life of a digital marketer.

Meet The Unprompted Crew

Pete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Director of Revenue Operations, Faye Campbell. This episode also features special guest Breedon Grauer. Breedon is CEO of Fastloop, Fusing Business Strategy with Technology Systems. By bridging cutting-edge technology and operational thinking, Fastloop helps build your organization’s vision for the future and enables you to reach your true potential. Breedon leads all operational aspects of Fastloop, including strategy, growth and execution. Prior to Fastloop, Breedon was a member of the senior leadership team of The Jim Pattison Group of companies where he led a number of growth initiatives including global marketing, inter-company sales, procurement and technology.

Key Quotes

*”Most companies have data in dozens of systems. And so as standalone systems, that data is not necessarily creating that much value. However, when you combine that data together, the insights you can glean off of that combined information can be extremely powerful. So how do you enable everyone in the organization, from the CEO down to the front office clerk, to give them the information they need to make better, faster decisions on a daily basis that can directly speed up the performance of your organization?” - Breedon Grauer

*”Companies are overloaded with marketing technology. You've got customer behaviors that are changing faster and faster every day. You've got diminishing brand loyalty and you've got a lot of pressure on costs where CFOs and CEOs don't understand why CMOs are spending so much money. And so if you're deploying that money, how do you prove not only to your leadership, but to your customers that you're worthy of their business, the investments you're making are meaningful and that you're truly driving the growth and success of that company?” - Breedon Grauer

*”Whether it's email tools or mass communications tools, in-app messaging, chat, you can get an all-in-one platform that does all those things. But is it gonna do all of those things really well, or would you rather get the best tool for the job and then have a unified data ecosystem running in the background so that you can still get the benefits of de-siloed information?” - Faye Campbell

*”What excites me is how you can use data to supercharge your business. What some of those things include are audiences and segmentation. So once you get your data organized, how do you understand your customers in a completely different way? How do you organize them into cohorts based on different behaviors, different locations, different ways in which they move to their day-to-day activities?” - Breedon Grauer

*”The first thing is to focus on your customer. If you always focus on your customer and you treat them right, you will be a good steward of your business, and what you and the products and services that your business produces. And so the question is: What do you know about your customer today and what do you need to know to serve them better? AI can do a lot, but if you don't truly understand your customer, you're not gonna be able to take advantage of it. So the thing is to get a really deep understanding of your customer. And so what information can you glean on your customer that you can really understand them more holistically? The second and most impor