Movers & Shakers, a Podcast by Porch Group Media

Porch Group Media
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Movers & Shakers, a Podcast by Porch Group Media

Movers and Shakers, hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, is a thought leadership podcast that explores all facets of the latest marketing trends, strategies, and tactics centered around reaching your target audience and driving customer acquisition.

  1. JUN 21

    AI in Marketing: Visla Video Creation + 5 AI Marketing Tools to Boost Your Efficiency

    It’s no secret – AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results.But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best for your needs. In this podcast, the PGM team will share the AI tools they use to simplify their marketing on a budget.

    29 min

  2. JUN 14

    Secrets to Success: Leading with Customer-Centric Marketing

    Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe. In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for success in today’s marketplace.Key Topics:How to put the customer at the center of your marketing strategiesHow to leverage data-driven insight...

    27 min

  3. JUN 14

    AI in Marketing: How to Simplify Your Video Marketing Strategy

    In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster. Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team’s efficiency.Karlie Welch, Director of Marketing Operations for SuperDupe and Attention Grabbers, joins the PGM team to share tips on using AI tools to simplify your video mar...

    31 min

  4. MAY 15

    On the Move: Understanding Migration Trends and Implications for Marketers with North American Van Lines

    The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.In this podcast, you’ll discover:Key trends in American relocation and migration patternsFactors influencing ...

    26 min

  5. APR 1

    2024 SEO: Tips on Navigating the Changing Landscape

    In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies for maximum visibility and success.In this episode, we will provide invaluable insights and actionable tips to help you drive organic traffic, impr...

    30 min

  6. MAR 27

    The Power of Property Data

    The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations.This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management.Key TopicsKey challenges in the P&C insurance market today and their impact on profitability and competitivenessHow property data can provide valuable insights to insurers, enabling better risk ass...

    23 min

  7. MAR 12

    5 Strategies to Maximize Your Marketing Impact in 2024

    In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints. In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as what we are recommending to clients to maximize their marketing performance.Key TopicsLearn how to implement an “all-party data” strategyGet dat...

    29 min

  8. FEB 9

    Breaking Up with Cookies: What's Next?

    The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base.What does this mean for marketers? It’s time to dump cookies and embrace new privacy-compliant marketing strategies. In this podcast, we will provide guidance and recommendations on how to adapt to the new privacy landscape and make a seamles...

    32 min
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About

Movers and Shakers, hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, is a thought leadership podcast that explores all facets of the latest marketing trends, strategies, and tactics centered around reaching your target audience and driving customer acquisition.

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