AI in Marketing: Unpacked Mike Allton

Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them.

Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible.

That's where AI tools come into play, transforming the landscape of content creation by simplifying and streamlining the process. But with so many options out there, how do you know which tools to use and how to leverage them effectively?

Today, we're joined by my great and longtime friend, Jeff Sieh, an international speaker and visual marketing consultant who has mastered the art of using AI tools to revolutionize his content creation process. Jeff will share his insights on the best AI tools for podcast editing, video editing, and image generation, offering a clear roadmap to making your content creation faster, easier, and more efficient.

AI in Marketing: Unpacked host Mike Allton asked Jeff Sieh about:

✨ Transforming Workflows with AI Tools: Learn how AI tools can streamline and enhance podcast editing, video editing, and image generation.

✨ Practical Applications: Discover actionable insights and examples of AI tools improving media production.

✨ Future of AI in Media Production: Get a glimpse into the future advancements in AI tools that will further revolutionize content creation.

Learn more about Jeff Sieh


Connect with Jeff Sieh on LinkedIn


Connect with Jeff Sieh on X



AI Tools, Resources & Brands mentioned in this episode


JeffSieh.com

Jeff’s Course on Descript

Jeff Sieh’s Toolbox

Social Media News Live


Guy Kawasaki’s podcast, Remarkable People


Descript

MidJourney

Adobe Premiere, PhotoShop, AfterEffects, Podcast Enhancer


Magai

Minvo

Suno

Claude

ElevenLabs

StreamYard

Ecamm

Riverside

Agorapulse

Ideogram.ai

freeflo

Mike Russell, Creator AI

Explore past episodes of the AI in Marketing: Unpacked podcast


SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-media-ai-tools-for-podcasts-video-editing-and-more/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

We don’t know what we don’t know.

Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively.

That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts.

AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about:

✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech.

✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns.

✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success.

Learn more about Christopher Carr


Connect with Christopher Carr on LinkedIn


Connect with Christopher Carr on X



Resources & Brands mentioned in this episode


Dynaimix AI and Farotech


Paul Roetzer

ChatGPT

Gemini

Claude Opus

Microsoft Co-Pilot

Perplexity

Adobe Firefly

Canva

MidJourney

DALL-E3

Meta.ai

Leonardo AI

Episode 6: Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina


Episode 9: Paving the Way: Strategies for Integrating AI in Marketing with Christopher Penn


Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

Explore past episodes of the AI in Marketing: Unpacked podcast


SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field.

Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges.

How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind?

To help us answer these critical questions, we’re joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon’s career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry's early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics.

In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation.

AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about:

✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry.

✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples.

✨ Preparing for AI’s Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape.

Learn more about Asavari Moon

Connect with Asavari Moon on LinkedIn


Resources & Brands mentioned in this episode


Future Female Marketers

Paving The Way: Strategies for Integrating AI in Marketing with Chris Penn

Copy.ai

Jasper.ai

Sephora: Beauty and the Bot

Create Real Magic Campaign

Heinz AI Campaign

Jen AI Campaign

AI in Marketing: Are We Addressing Its Ethical Dilemmas?

Mitch Jackson

AI in Marketing Course

Explore past episodes of the AI in Marketing: Unpacked podcast


SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies.

The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming.

Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various business contexts. With his deep knowledge in both the technical and strategic aspects of AI, he’ll share practical strategies and real-world examples to help you pave the way for AI integration in your marketing efforts, making the process more manageable and effective.

Christopher will walk us through the crucial steps to get started, how to select the right AI tools for your needs, and the importance of team training and upskilling. We’ll also delve into common challenges and how to measure the success of your AI initiatives. By the end of this episode, you’ll have a clearer roadmap for integrating AI into your marketing strategy, ensuring that your business is not only prepared for the future but leading the charge in innovation.

AI in Marketing: Unpacked host Mike Allton asked Christopher S. Penn about:

✨ Starting with AI: Learn the initial steps businesses should take when integrating AI into their marketing strategies.

✨ Choosing the Right Tools: Understand how to select AI tools that fit your specific marketing needs.

✨ Training and Measuring Success: Discover the importance of team training and how to measure the success of AI initiatives.

Learn more about Christopher S. Penn

Connect with Christopher S. Penn on LinkedIn


Resources & Brands mentioned in this episode


TrustInsights.ai

Katie Robbert

Google Vertex AI Studio

TRIPS Framework

The Unofficial LinkedIn Algorithm Guide for Marketers

Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

Rory Sutherland

Ogilvy

YT DLP

Marcus Sheridan

Tamsen Webster

Explore past episodes of the AI in Marketing: Unpacked podcast


SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/paving-the-way-strategies-for-integrating-ai-into-marketing/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation?
It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive "aha" moment.
That's where generative AI steps in, offering a new way to invigorate and transform the creative process.
Today, we're diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate ChatGPT-4o advocate. Katie brings a wealth of experience from her work at Loud Labs and her extensive background in technical program management and AI. She’s here to share how AI can help overcome the common pitfalls of brainstorming, leading to more effective and innovative marketing strategies.
AI in Marketing: Unpacked host Mike Allton asked Katie Richman about:
✨ Enhancing Brainstorming with AI: Discover how generative AI tools like ChatGPT-4o can transform traditional brainstorming sessions.
✨ Practical Examples and Benefits: Learn about real-world applications and unexpected benefits of using AI in creative processes.
✨ Future of AI in Creativity: Get insights into the evolving role of AI in enhancing human creativity and best practices for integration.
Learn more about Katie Richman

Connect with Katie Richman on LinkedIn


Connect with Katie Richman on Twitter



Resources & Brands mentioned in this episode

Loud Labs


TechNormal, Katie's Blog

NVIDIA

Partnering with AI Throughout the Partnership Journey w/ Katie Richman

The Game Is Changing: Generative AI in Marketing with Katie Richman

Panel Discussion: Generative AI And Its Impact On Your Role In Marketing

Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

Agency Summit '24

Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

Explore past episodes of the AI in Marketing: Unpacked podcast


SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/creative-sparks-using-ai-for-effective-marketing-brainstorming-sessions/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Are you wondering how the latest tech in AI is shaking up marketing?
It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up.
What specific AI tools are marketers using right now? How exactly are they enhancing their strategies with this technology?
Join us as we dive into these questions with David Berkowitz, an experienced marketer and the founder of the AI Marketers Guild. David is on the cutting edge of using AI in marketing, and today he'll break down the complex world of AI into practical strategies that real businesses are using to get ahead.
AI in Marketing: Unpacked host Mike Allton asked David Berkowitz about:
✨ Current AI Tools and Uses: Discover what AI tools are currently popular among marketers and how they are applying them to real-world campaigns.
✨ Benefits of AI in Marketing: Learn about the tangible benefits that companies are achieving by integrating AI into their marketing strategies.
✨ Navigating AI Trends: Get insights into the future of AI in marketing and tips on how to stay ahead of the curve with upcoming technological advancements.
Learn more about David Berkowitz

Connect with David Berkowitz on LinkedIn


Connect with David Berkowitz on X



Resources & Brands mentioned in this episode

AI Marketers Guild

Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

Neuralift AI

AI Needs Breaks Too! by KitKat

Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival

Beck’s uses AI to create, and advertise, a new beer in experiment for future use cases

Magai

Dan Sanchez, My Showrunner

Katie Richman

Explore past episodes of the AI in Marketing: Unpacked podcast


SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-in-action-todays-biggest-trends-in-marketing-innovation-with-david-berkowitz/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.