8 episodes

Welcome to "AI in Marketing Unpacked"

Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective?

Who is this show for?

"AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing.

What can you expect from this show?

Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to:


 Improve your audience targeting and engagement

 Create more personalized marketing experiences

 Analyze and utilize data more effectively

 Streamline marketing operations and save time


Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/

About your host, Mike Allton

Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable.

Join the conversation

Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!

AI in Marketing: Unpacked Mike Allton

    • Business
    • 5.0 • 3 Ratings

Welcome to "AI in Marketing Unpacked"

Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective?

Who is this show for?

"AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing.

What can you expect from this show?

Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to:


 Improve your audience targeting and engagement

 Create more personalized marketing experiences

 Analyze and utilize data more effectively

 Streamline marketing operations and save time


Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/

About your host, Mike Allton

Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable.

Join the conversation

Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!

    AI in Action: Today’s Biggest Trends in Marketing Innovation with David Berkowitz

    AI in Action: Today’s Biggest Trends in Marketing Innovation with David Berkowitz

    Are you wondering how the latest tech in AI is shaking up marketing?
    It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up.
    What specific AI tools are marketers using right now? How exactly are they enhancing their strategies with this technology?
    Join us as we dive into these questions with David Berkowitz, an experienced marketer and the founder of the AI Marketers Guild. David is on the cutting edge of using AI in marketing, and today he'll break down the complex world of AI into practical strategies that real businesses are using to get ahead.
    AI in Marketing: Unpacked host Mike Allton asked David Berkowitz about:
    ✨ Current AI Tools and Uses: Discover what AI tools are currently popular among marketers and how they are applying them to real-world campaigns.
    ✨ Benefits of AI in Marketing: Learn about the tangible benefits that companies are achieving by integrating AI into their marketing strategies.
    ✨ Navigating AI Trends: Get insights into the future of AI in marketing and tips on how to stay ahead of the curve with upcoming technological advancements.
    Learn more about David Berkowitz

    Connect with David Berkowitz on LinkedIn


    Connect with David Berkowitz on X



    Resources & Brands mentioned in this episode

    AI Marketers Guild

    Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

    AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

    Neuralift AI

    AI Needs Breaks Too! by KitKat

    Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival

    Beck’s uses AI to create, and advertise, a new beer in experiment for future use cases

    Magai

    Dan Sanchez, My Showrunner

    Katie Richman

    Explore past episodes of the AI in Marketing: Unpacked podcast


    SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-in-action-todays-biggest-trends-in-marketing-innovation-with-david-berkowitz/

    Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

    Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

    Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

    Music by Tokay.

    • 38 min
    Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

    Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

    Have you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it?
    Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions.
    Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning.
    That’s exactly what Andy Crestodina, our guest today and a seasoned digital marketing strategist, specializes in. As the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Andy leverages AI not only to detect but also to fill the crucial gaps in content strategies effectively. With his two decades of insight, Andy will share powerful tactics that help marketers enhance their content’s impact through smart, AI-driven decisions.
    AI in Marketing: Unpacked host Mike Allton asked Andy Crestodina about:
    ✨ Understanding AI-Driven Content Gap Analysis: Learn how AI can illuminate hidden gaps in content strategies, enabling marketers to fine-tune their efforts for better engagement and effectiveness.
    ✨ Real-world Impact of AI on Marketing Outcomes: Gain insights from Andy's experiences on how employing AI to address content gaps has tangibly improved marketing results, providing a clear path for listeners to understand the potential ROI of incorporating AI tools.
    ✨ Demystifying AI in Content Marketing: Andy will address common myths and misconceptions about using AI in marketing, offering practical advice and tips for integrating AI into daily marketing practices responsibly and effectively.
    Learn more about Andy Crestodina

    Connect with Andy Crestodina on LinkedIn


    Connect with Andy Crestodina on X



    Resources & Brands mentioned in this episode

    Orbit Media Studios, Inc.

    Magai

    Paul Roetzer


    Thinking, Fast and Slow, by Daniel Kahneman

    Jay Baer

    Ardath Albee

    LinkedIn Post on Commodity Content

    Agorapulse

    Explore past episodes of the AI in Marketing: Unpacked podcast


    SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/filling-the-void-how-ai-identifies-and-closes-content-gaps-with-andy-crestodina/

    Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

    Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

    Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

    Music by Tokay.

    • 41 min
    AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

    AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

    Today, the challenge we're diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms.
    But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game?
    That's what Claudia Sandino is here to help us with.
    Claudia is a visionary social media executive with a robust track record spanning over 13 years. Known for blending strategic marketing skills with advanced digital tools, Claudia has pioneered methods that leverage AI to revolutionize engagement and content creativity. Her insights have empowered brands to transform their digital narratives and achieve remarkable marketing success. Today, Claudia will share her expertise on maximizing AI to enhance our social media strategies—making them not just productive but pioneering.
    AI in Marketing: Unpacked host Mike Allton asked Claudia Sandino about:
    ✨ How to Craft Compelling Content for Social Media with AI - Discover innovative ways AI can be employed to not only generate engaging content but also ensure it resonates with the target audience.
    ✨ The Balance of AI and Authenticity - Learn why maintaining a human touch is crucial for brand authenticity in AI-generated content and how to achieve this balance.
    ✨ Tools & Tactics for Tomorrow’s AI-Driven Marketing Strategies - Gain insights into the latest AI tools and tactics that are shaping the future of marketing and how marketers can prepare to integrate these into their strategies effectively.
    Learn more about Claudia Sandino

    Connect with Claudia Sandino on LinkedIn


    Connect with Claudia Sandino on Twitter


    Resources & Brands mentioned in this episode

    AI for Social

    Magai

    ChatGPT

    Meta.ai

    Gemini

    Canva


    HeyLevi by Ruheene Jaura



    The MarTech Show and Scott Brinker


    Andy Crestodina

    Explore past episodes of the AI in Marketing: Unpacked podcast


    SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-creative-partner-transforming-social-media-engagement-with-claudia-sandino/

    Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

    Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

    Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

    Music by Tokay.

    • 37 min
    Building Your First AI-Driven Campaign

    Building Your First AI-Driven Campaign

    In this episode of the AI in Marketing: Unpacked podcast, it’s the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.

    The idea here was to provide you with a step-by-step guide on how to plan, execute, and measure an AI-driven marketing campaign. Including how to provide AI with necessary data, and even how to prompt it.

    Key Points:
      ✨ Planning and defining objectives with AI considerations.
      ✨ Executing the campaign using AI tools for optimization and automation.
      ✨ Measuring success and iterating based on data-driven insights from AI.
    Key Tools or Resources Mentioned:
      ✨ Campaign Planner
      ✨ Magai

    SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/building-your-first-ai-driven-campaign/

    Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

    Powered by Magai - why choose one AI tool when you can have them all?

    Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

    Music by Tokay.

    • 24 min
    Essential AI Tools and Technologies for Marketers

    Essential AI Tools and Technologies for Marketers

    In this episode of the AI in Marketing: Unpacked podcast, it’s the third of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.
    The idea here was to provide an overview of the essential AI tools that every marketer should be aware of or consider integrating into their strategies. Each tool and category of tool is one that we'll cover in far more detail in future episodes.
    Key Points:
      ✨ Planning and defining objectives with AI considerations.
      ✨ Executing the campaign using AI tools for optimization and automation.
      ✨ Measuring success and iterating based on data-driven insights from AI.

    SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/essential-ai-tools-and-technologies-for-marketers/

    Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

    Sponsored by Magai - why choose one AI tool when you can have them all?

    Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

    Music by Tokay.

    • 10 min
    How AI is Transforming Social Media Marketing

    How AI is Transforming Social Media Marketing

    In this episode of the AI in Marketing: Unpacked podcast, it’s the second of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.
    The idea here was to talk about how AI technologies specifically enhance social media marketing strategies.
    Key Points:
      ✨ AI-powered tools for content creation, scheduling, and personalization.
      ✨ Using AI for audience targeting, segmentation, and engagement.
     ✨ Real-time analytics and adaptive learning algorithms for optimizing campaigns.

    SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/how-ai-is-transforming-social-media-marketing/

    Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

    Sponsored by Magai - why choose one AI tool when you can have them all?

    Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

    Music by Tokay.

    • 9 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

@tylerjanderson ,

Adding this to my list of weekly must-listen-to podcasts

Absolutely loving ‘AI in Marketing: Unpacked’ with Mike Alton! As someone who’s constantly intrigued by the ever-evolving landscape of AI and who’s implemented it at our agency, this podcast is gold. Mike does a fantastic job breaking down complex AI concepts into practical, snackable insights that I can easily digest and consider how we can implement at the agency. The recent episode on AI-enhanced social media strategies was particularly enlightening. It’s amazing to see how AI can revolutionize content creation, audience targeting, and real-time analytics. I’m pumped to add this podcast to my go-to weekly resource for staying ahead in the AI marketing game. Highly recommend it to all marketers!

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