AI in Marketing: Unpacked

Mike Allton
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AI in Marketing: Unpacked

Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to:  Improve your audience targeting and engagement  Create more personalized marketing experiences  Analyze and utilize data more effectively  Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable. Join the conversation Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!

  1. From Hype to Reality: Navigating the GSD Era of AI in Marketing with David Armano

    قبل ٦ ساعات

    From Hype to Reality: Navigating the GSD Era of AI in Marketing with David Armano

    Have you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we're cutting through the noise and getting down to business. We're living in a world where AI seems to dominate every conversation in the marketing sphere. But let's face it – while the potential is enormous, many of us are still struggling to turn that potential into tangible results. It's time to move beyond the hype and into what our guest calls the "GSD Era" – that's "Get Shit Done" for those keeping score at home. The problem? Too many marketers are caught up in the AI hype cycle, chasing after shiny new tools without a clear strategy for implementation. This leads to wasted resources, confused teams, and disappointed executives. But what if there was a way to harness the true power of AI in marketing, delivering real, measurable results that impact your bottom line? That's where our guest comes in. Today, we're thrilled to welcome David Armano, a true visionary in the world of marketing and technology. David is a strategic and creative leader with extensive experience in marketing, known for his contributions to major publications like Forbes, Harvard Business Review, and Adweek. He's held leadership positions at several major marketing and consulting firms, and he's here to guide us through the transition from AI hype to AI reality. David has recently published a thought-provoking article on "Intelligent Experiences by Design," where he introduces the concept of the GSD Era in Enterprise AI Integration. He's at the forefront of predicting how AI will reshape our industry, and he's here to share his insights on how we can all become more effective marketers in this new landscape. AI in Marketing: Unpacked host Mike Allton asked David Armano about: ✨ Practical AI Implementation: Moving beyond hype to focus on tangible results in marketing. ✨ Evolving Skill Sets: The need for marketers to adapt and acquire new competencies in the GSD Era. ✨ Balancing Technology and Humanity: Leveraging AI while maintaining emotionally intelligent customer experiences. Learn more about David Armano Connect with David Armano on LinkedIn Connect with David Armano on X Resources & Brands mentioned in this episode About David Armano Intelligent Experiences By Design AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing Dustin W. Stout AI and Copyright: What Marketers Need to Know with Mitch Jackson Custom GPTs for Marketers: Work Smarter, Not Harder AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-hype-to-reality-navigating-the-gsd-era-of-ai-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  2. Responsible AI Marketing: Where Innovation Meets Integrity with Sarah Lloyd Favaro

    ٧ جمادى الأولى

    Responsible AI Marketing: Where Innovation Meets Integrity with Sarah Lloyd Favaro

    Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today's AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of AI without compromising their brand's integrity or consumer trust. The risks are real – from privacy breaches to unintended bias – and the consequences can be severe. But here's the exciting twist: responsible AI isn't just about avoiding pitfalls. It's a gateway to unprecedented innovation and deeper customer connections. Today, we're joined by an expert who's cracked the code on blending cutting-edge AI with rock-solid ethics. Ladies and gentlemen, I'm thrilled to introduce Sarah Lloyd Favaro, a true pioneer in the realm of responsible AI innovation. With a rich background spanning technology consulting, data science, and enterprise content management, Sarah has been at the forefront of AI integration across various industries. Formerly with Verizon, her work with global giants and her passion for AI literacy have positioned her as a thought leader in responsible AI implementation. AI in Marketing: Unpacked host Mike Allton asked Sarah Lloyd Favaro about: ✨ Ethics Drives Innovation: Responsible AI isn't a constraint; it's a catalyst for creative, effective marketing solutions. ✨ Transparency Builds Trust: Open communication about AI use strengthens customer relationships and brand loyalty. ✨ Continuous Learning is Key: Staying informed about AI ethics ensures marketers can adapt to evolving standards and technologies. Learn more about Sarah Lloyd Favaro Connect with Sarah Lloyd Favaro on LinkedIn Connect with Sarah Lloyd Favaro on X Resources & Brands mentioned in this episode Learn Bold - Global Responsible AI Learning & Development - Future of Work Microsoft’s Pillars of Responsible AI Miri Rodriguez Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou “LinkedIn started harvesting people's posts for training AI without asking for opt-in” EU Artificial Intelligence Act NLP Custom GPTs for Marketers: Work Smarter, Not Harder  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/responsible-ai-marketing-where-innovation-meets-integrity/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  3. AI Makeover: How AI Took a Creator’s Brand from Manual to Magical

    ٥ جمادى الأولى

    AI Makeover: How AI Took a Creator’s Brand from Manual to Magical

    Welcome to a special episode of 'AI in Marketing: Unpacked'! Today we're doing something a little different. Instead of our usual interview format, we're conducting a live consulting session, an AI Makeover, with a creative entrepreneur who's already using AI in fascinating ways. Our guest today is Matthew Spiller, also known as Vibeproxies954 in the Magic the Gathering community. Matthew has been leveraging AI to enhance his content creation and streamline his business processes for his Magic the Gathering-related products. That’s a collectible card game that I, too, have been playing since the mid-nineties and am excited to geek out just a little bit. In this session, we'll explore how Matthew is currently using AI, identify areas for improvement, and brainstorm new strategies to take his business to the next level. Whether you're a content creator, a game enthusiast, or just curious about practical AI applications in niche markets, this episode is packed with insights you won't want to miss. So, let's dive in and unpack the AI-powered world of Magic the Gathering content creation! AI in Marketing: Unpacked host Mike Allton talked to Matthew Spiller about: ✨ Defining a Targeted AI Strategy: Matthew learned how to create AI-powered audience and brand voice personas, allowing him to craft content that truly resonates with his Magic: The Gathering niche—an approach any business can use to sharpen their messaging. ✨ Streamlining Content Creation with AI: By using AI for social media posts, Matthew transitioned from manual, daily posting to a streamlined, batch-created schedule. Listeners will learn how AI can help them save time and ensure consistent, authentic engagement. ✨ Automating Operations for Growth: Matthew explored ways to automate inventory and customer engagement with AI, reducing manual tasks and creating a foundation for scalable growth—ideal for any small business looking to expand sustainably. Learn more about Matthew Spiller Connect with Matthew Spiller on Threads Resources & Brands mentioned in this episode Vibeproxies954 Magic: The Gathering Wizards of the Coast Etsy Wordpress WooCommerce Salesforce Einstein Agorapulse DeepL Chatbot Builder AI How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Mirabella AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-makeover-how-ai-took-a-creators-brand-from-manual-to-magical/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  4. Scaling Without Hiring: The AI Secret to Marketing Success for Entrepreneurs

    ٣٠ ربيع الآخر

    Scaling Without Hiring: The AI Secret to Marketing Success for Entrepreneurs

    Imagine waking up to find that while you slept, your entire marketing strategy for the next month has been planned, your social media content calendar is filled, and a dozen perfectly crafted email campaigns are ready to go. Sound like a dream? Well, it's time to pinch yourself because this is the new reality for savvy solo entrepreneurs harnessing the power of AI. In today's episode, we're diving into a world where your limitations as a one-person show become a thing of the past. A world where scaling your marketing efforts doesn't mean sacrificing your work-life balance or burning through your savings on new hires. Instead, it means embracing a secret weapon that's transforming the landscape for solo entrepreneurs everywhere: AI as your virtual marketing team. But let's be real for a moment. As exciting as this sounds, you might be thinking, "AI? Isn't that complicated? Don't I need to be a tech wizard to make this work?" This is where our extraordinary guest comes in to blow those concerns out of the water. This is where our guest today comes in with a game-changing solution. I'm thrilled to introduce Niki Dunagin, a creative entrepreneur and the mastermind behind The CEO of Chatbots. Niki has revolutionized the way solo entrepreneurs approach their businesses by harnessing the power of AI. She's helped countless creative professionals build custom AI assistants that handle everything from copywriting to brand direction, all while keeping the process fun and low-effort. Niki isn't just talking about using a few AI tools here and there. She's pioneered a approach that transforms AI into a virtual team, capable of supporting solo entrepreneurs in ways previously thought impossible without hiring. Her methods have enabled creative professionals to scale their marketing efforts, fill skill gaps, and achieve results that rival those of much larger companies. AI in Marketing: Unpacked host Mike Allton asked Niki Dunagin about: ✨ AI as Team Members: Understand how to view AI tools as virtual team members rather than just software. ✨ Scalable Marketing Solutions: Learn strategies for scaling marketing efforts without the need for traditional hiring. ✨ Personalized AI Integration: Discover techniques for customizing AI to align with your unique business voice and needs. Learn more about Niki Dunagin Connect with Niki Dunagin on Instagram Connect with Niki Dunagin on Threads Resources & Brands mentioned in this episode The Creative Copilot The CEO of Chatbots Clone Wars: How Your AI Twin Can Crush Your Competition with Andrew Davis Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton AI-Powered Podcast Production: My Podcast Tech Stack Unlock Your Brand Story: Lessons from My AI-Assisted Journey AI-Driven Content: Transformations and Triumphs with Molly Mahoney Magai, A Killer AI Tool for Marketers Dustin Stout AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/scaling-without-hiring-the-ai-secret-to-marketing-success-for-entrepreneurs/ Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  5. Clone Wars: How Your AI Twin Can Crush Your Competition

    ٢٨ ربيع الآخر

    Clone Wars: How Your AI Twin Can Crush Your Competition

    In a galaxy not so far away, marketers are facing a new frontier: the rise of AI. But what if you could harness this power to create your own digital clone? Welcome to the Clone Wars of marketing, where your AI twin might just be the secret weapon you need to crush the competition. Imagine having an AI version of yourself that not only understands your brand voice but can amplify your marketing efforts tenfold. Sounds like a Jedi mind trick? Well, our guest is here to show us it's not only possible but potentially game-changing for your business. Andrew Davis is a marketing Jedi Master who's been at the forefront of digital innovation for years. He's worked with an impressive roster of clients including Kraft, Walmart, and PepsiCo, and his insights have graced the stages of over 1,000 events including those I’ve run for Agorapulse. As the author of multiple bestselling marketing books, he's now delivering powerful AI keynotes at prestigious conferences like MAICON and B2B Forum, helping marketers across the galaxy harness the force of AI. AI in Marketing: Unpacked host Mike Allton asked Andrew Davis about: ✨ AI-Enhanced Creativity: Understand how Digital Doppelgängers amplify human creativity rather than replace it. ✨ Competitive Edge: Learn strategies to leverage your AI twin for a significant market advantage. ✨ Future-Proof Skills: Identify the human skills that become more valuable when working with AI collaborators. Learn more about Andrew Davis Connect with Andrew Davis on LinkedIn Resources & Brands mentioned in this episode Andrew Davis LinkedIn Profile Makeover: Harnessing AI for Professional Branding w/ Viveka von Rosen Gary Vaynerchuk Brandscaping: Unleashing the Power of Partnerships Deepak Chopra Custom GPTs for Marketers: Work Smarter, Not Harder w/ Mike Allton Miri Rodriguez HeyGen ElevenLabs RunwayML Paul Roetzer AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing w/ Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/clone-wars-how-your-ai-twin-can-crush-your-competition/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  6. Custom GPTs for Marketers: Work Smarter, Not Harder

    ٢٦ ربيع الآخر

    Custom GPTs for Marketers: Work Smarter, Not Harder

    Tired of starting from scratch with every marketing task? Discover how Custom GPTs can become your most valuable team member. In this practical episode, Mike Allton breaks down exactly how marketers can create, customize, and leverage Custom GPTs to automate repetitive tasks while maintaining brand voice and creativity. From content generation to customer service, learn step-by-step how to build AI assistants that truly understand your brand and marketing goals. Whether you're new to AI or looking to level up your automation game, this episode delivers actionable insights to transform your marketing workflow. AI in Marketing: Unpacked host Mike Allton talked about: ✨ Build Your Perfect Assistant - Learn the step-by-step process of creating Custom GPTs tailored to your specific marketing needs. ✨ Maintain Brand Consistency - Discover how to train your Custom GPT to perfectly match your brand voice across all marketing channels. ✨ Automate With Confidence - Master the balance between AI automation and human oversight to optimize your marketing workflow. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode Magai OpenAI’s ChatGPT Anthropic’s Claude Google’s Gemini AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/custom-gpts-for-marketers-work-smarter-not-harder/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  7. LinkedIn Profile Makeover: Harnessing AI for Professional Branding

    ٢٣ ربيع الآخر

    LinkedIn Profile Makeover: Harnessing AI for Professional Branding

    Your LinkedIn profile is more than just a digital resume – it's your professional brand's frontline. But are you leveraging it to its full potential? Today, we're unlocking the power of AI to revolutionize your LinkedIn presence. Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We're talking about strategies that can elevate your professional brand, attract your ideal connections, and position you as a leader in your field – all with the help of artificial intelligence. Our guest, Viveka von Rosen, is a LinkedIn marketing powerhouse who's been pioneering the integration of AI into LinkedIn strategies. As the co-founder and Chief Visibility Officer at Vengreso, Viveka's got the inside scoop on maximizing your LinkedIn impact through AI. Whether you're a seasoned professional or just starting out, this episode is packed with actionable insights to supercharge your LinkedIn profile. Let's dive in and start harnessing the power of AI for your professional branding! AI in Marketing: Unpacked host Mike Allton asked Viveka von Rosen about: ✨ AI-Enhanced Authenticity: Leveraging AI tools can amplify your unique professional voice, not replace it. ✨ Strategic Implementation: Successful AI integration in LinkedIn profiles requires a thoughtful approach, balancing automated optimization with personal branding. ✨ Continuous Optimization: AI enables ongoing profile refinement, helping professionals stay relevant in a rapidly evolving job market. Learn more about Viveka von Rosen Connect with Viveka von Rosen on LinkedIn Resources & Brands mentioned in this episode Vengroso Beyond the Dream Board Jordache Johnson Magai Canva Chad Peterson The Ultimate Guide to the Perfect LinkedIn Profile BrandWell Julia McCoy AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/linkedin-profile-makeover-harnessing-ai-for-professional-branding/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  8. AI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBs

    ٢١ ربيع الآخر

    AI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBs

    Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we're diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing. You're about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We're talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena. Our guest, Nicky Saunders, is a content strategy wizard who's used these exact techniques to grow social media accounts from thousands to millions. As the founder of Deeper Than The Brand and a partner at Social Media Examiner, Nicky's got the inside scoop on leveraging AI for maximum impact. AI in Marketing: Unpacked host Mike Allton asked Nicky Saunders about: ✨ AI-Powered Efficiency: Leveraging AI tools can dramatically reduce content creation time, allowing solopreneurs to compete with larger brands. ✨ Authentic Automation: AI can enhance, not replace, your unique voice, helping maintain authenticity while scaling content production. ✨ Strategic Implementation: Successful AI integration requires a thoughtful approach, balancing automated processes with human creativity and oversight. Learn more about Nicky Saunders Connect with Nicky Saunders on LinkedIn Subscribe to Nicky Saunders on YouTube Follow Nicky Saunders on Instagram Follow Nicky Saunders on Threads Resources & Brands mentioned in this episode Deeper Than The Brand Eleven Labs inVideo RunwayML Opus Clip vidIQ RenderNet Napkin AI Dr. Eric Thomas Fireflies.ai Gamma Austin Armstrong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-content-creation-supercharging-your-online-presence-for-solopreneurs-and-smbs/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to:  Improve your audience targeting and engagement  Create more personalized marketing experiences  Analyze and utilize data more effectively  Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable. Join the conversation Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!

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    AI in Marketing: Unpacked

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