Marketing O'Clock - Digital Marketing News

Cypress North
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Marketing O'Clock - Digital Marketing News

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

  1. The Missing Link? Google Tests Linked Callout Assets Under Headlines

    2天前

    The Missing Link? Google Tests Linked Callout Assets Under Headlines

    Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Ad manager is launching new sell side audience curation capabilities -2:58 Google is testing subheadline links under search and title links - 7:25 November 2024 core update is rolling out - 7:57 🛠️ Cool Tool - 11:25 🔥 Take of the Week - 12:23 ⚡ Lightning Round ⚡ Paid - 14:31 Organic - 23:10 Social - 29:28 ⚙️ Working hard, or Hardly Working - 34:36 🔎 ICYMI - 35:56 🧠 Must Read Marketing Article of the Week - 37:19 🎉 Shootin' The Heck - 40:47

    47 分钟
  2. A New Search Engine Has Entered the ChatGPT

    11月8日

    A New Search Engine Has Entered the ChatGPT

    Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data.Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Chat GPT Search - 3:40 Changes to Google partner free ad credit promotions for new clients - 9:03 More NEWS on Outraged Creators at Google summit - 10:25 🛠️ Cool Tool - 21:28 🔥 Take of the Week - 22:03 ⚡ Lightning Round ⚡ Paid - 23:24 Organic - 37:30 Social - 43:48 ⚙️ Working hard, or Hardly Working - 48:14 🔎 ICYMI - 50:31 🧠 Must Read Marketing Article of the Week - 52:56 🎉 Shootin' The Heck - 55:15

    1 小时
  3. Mind Your Own Business Links. Google Ads Rolls Out New Asset type.

    11月1日

    Mind Your Own Business Links. Google Ads Rolls Out New Asset type.

    This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads. Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI. WIX - https://www.wix.com/studio/design?utm_source=Marketing-O Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News New Google Ads Business Links Asset Type - 4:45 Biggest Ad Revenue Quarter Ever - 8:24 Google is Sunsetting Call Ads - 11:34 🛠️ Cool Tool - 14:26 🔥 Take of the Week - 14:56 ⚡ Lightning Round ⚡ Paid - 16:39 Organic - 34:41 Social - 49:24 ⚙️ Working hard, or Hardly Working - 53:07 🔎 ICYMI - 54:45 🧠 Must Read Marketing Article of the Week - 55:50 🎉 Shootin' The Heck - 57:28

    1 小时 4 分钟
  4. Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities

    10月25日

    Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities

    Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data. Start now - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Updated on PMAX and regular shopping campaigns - 5:07 Google is giving people more opportunities to use travel feeds in search ads- 8:45 Big News Over in Googleland - 1035 🛠️ Cool Tool - 25:33 🔥 Take of the Week - 16:18 ⚡ Lightning Round ⚡ Paid - 17:34 Organic - 27:04 Social - 39:33 ⚙️ Working hard, or Hardly Working - 45:17 🔎 ICYMI - 46:18 WTH - 47:18 🧠 Must Read Marketing Article of the Week - 50:35 🎉 Shootin' The Heck - 53:27

    59 分钟
  5. Keeping You POASted On Gross Profit Optimization in Google Ads

    10月18日

    Keeping You POASted On Gross Profit Optimization in Google Ads

    This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data. Adzviser - https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Gross Profit Optimization - 4:37 Meta is now testing the ability for businesses to turn off comments on their ads - 9:26 Google Shopping is getting a transformation - 10:38 🛠️ Cool Tool - 14:34 🔥 Take of the Week - 15:05 ⚡ Lightning Round ⚡ Paid - 17:04 Organic - 26:21 Social - 44:49 ⚙️ Working hard, or Hardly Working - 50:35 🔎 ICYMI - 53:02 🧠 Must Read Marketing Article of the Week - 54:29 🎉 Shootin' The Heck - 56:39

    1 小时 3 分钟
  6. The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview.

    10月11日

    The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview.

    Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local reviews. Thank you Adzviser for sponsoring today’s show. Talk to your marketing data intuitively & analyze it affordably with Adzviser. https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News AI Updates in Google Land - 4:51 The worst thing Google has ever done - 15:20 Could Google be broken up? - 20:02 🛠️ Cool Tool - 25:07 🔥 Take of the Week - 25:44 ⚡ Lightning Round ⚡ Paid - 28:21 Organic - 35:59 Social - 47:00 ⚙️ Working hard, or Hardly Working - 52:03 🔎 ICYMI - 53:49 🧠 Must Read Marketing Article of the Week - 54:41 🎉 Shootin' The Heck - 57:22

    1 小时 3 分钟
  7. AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out.

    10月4日

    AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out.

    This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this week! Thank you WIX Studio Design - https://www.wix.com/studio/design SEO Learning Hub - https://www.wix.com/seo/learn WIX.com WIX.com WIX.com - https://www.wix.com Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Bing Generative Search Rolls Out - 3:42 Google Shopping Interface has been updated with Expandable Refignments -7:03 🛠️ Cool Tool - 9:06 🔥 Take of the Week - 9:39 ⚡ Lightning Round ⚡ Paid - 12:40 Organic - 24:06 Social - 35:44 ⚙️ Working hard, or Hardly Working - 43:28 🔎 ICYMI - 49:33 🧠 Must Read Marketing Article of the Week - 50:47 🎉 Shootin' The Heck - 53:56

    1 小时 1 分钟
  8. TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok

    9月27日

    TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok

    TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350 This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News TikTok launches search ad campaigns in US - 3:42 🛠️ Cool Tool - 7:29 🔥 Take of the Week - 8:16 ⚡ Lightning Round ⚡ Paid - 11:15 Organic - 20:29 Social - 29:26 ⚙️ Working hard, or Hardly Working - 36:31 🔎 ICYMI - 39:18 🧠 Must Read Marketing Article of the Week - 40:10 🎉 Shootin' The Heck - 42:51

    49 分钟
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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