AI Marketing Transformation

Miguel Machado
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY
AI Marketing Transformation

Hello and welcome to the AI Marketing Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.

Episodes

  1. #7 - Building Authentic AI Content | Ronald Van Loon, CEO of Intelligent World & Global AI Influencer

    3 DAYS AGO

    #7 - Building Authentic AI Content | Ronald Van Loon, CEO of Intelligent World & Global AI Influencer

    Join host Miguel Machado in conversation with Ronald Van Loon, ranked among the top 10 global AI influencers with 500,000+ followers. As CEO of Intelligent World, Ronald reveals how he's increased productivity by 300% using AI marketing tools and data analytics. Discover practical AI implementation strategies for content creation, audience engagement, and marketing automation in 2025. Key highlights: Personal Brand Building with AI: Learn how AI-powered content creation tools like ChatGPT, Midjourney, and Huawei's AI avatars can amplify your social media presenceStep-by-Step AI Marketing Strategy: Master the modular approach to implementing AI tools in your marketing stack without disrupting workflowsData-Driven Marketing Automation: Explore how clustering algorithms, auto-tagging, and LLMs can transform your audience segmentation and engagementContent ROI Optimization: Actionable techniques to measure and improve your AI marketing content performance across LinkedIn, X, YouTube, and emerging platformsPerfect for CMOs, digital marketers, content creators, and business leaders looking to harness AI marketing tools for competitive advantage. Gain insights on AI video creation, automated workflow tools, and data integration techniques that drive measurable marketing results in the age of artificial intelligence.

    26 min
  2. #6 - Agentic AI & Quantum Computing Revolution | Dr. Utpal Chakraborty, CTO Intel AI & Global AI Expert

    FEB 5

    #6 - Agentic AI & Quantum Computing Revolution | Dr. Utpal Chakraborty, CTO Intel AI & Global AI Expert

    Join Miguel Machado as he explores the future of AI marketing technology with Dr. Utpal Chakraborty, ranked among the top 20 generative AI experts globally. With over two decades of experience as CTO of Intel AI and former head of AI at S Bank, Dr. Chakraborty reveals breakthrough insights on autonomous AI agents and quantum computing applications for marketing. Key highlights: Autonomous AI Marketing Agents: Discover how self-learning AI will transform customer experience and marketing automation in 2025Human-AI Collaboration Framework: Implement practical strategies for marketers to work alongside generative AI toolsQuantum Machine Learning for Marketing: Explore how quantum computing will revolutionize campaign optimization and predictive analyticsCross-Industry AI Innovation Roadmap: Learn which emerging AI technologies will deliver the highest marketing ROIEssential listening for CMOs, digital marketing directors, MarTech specialists, and innovation leaders preparing for the next wave of AI disruption. Get actionable strategies for implementing agentic AI and quantum-powered marketing tools while maintaining the human element in your campaigns.

    25 min
  3. #5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola

    JAN 23

    #5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola

    Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience at global powerhouses Mars and Coca-Cola, Deepak reveals the frameworks that drive measurable results in consumer goods marketing. Key highlights: Business-First AI Implementation: Master the strategy of solving specific marketing challenges before collecting data Modular Data Architecture: Learn the "Lego block" approach that allows CPG brands to adapt AI systems as technology evolves Marketing ROI Measurement: Discover how to calculate and communicate the financial impact of AI marketing initiatives Data Quality Framework: Implement the proven trinity methodology connecting people, processes, and platforms for reliable analyticsEssential for CPG marketing directors, retail analytics leaders, brand managers, and executives looking to transform customer engagement through data. Get actionable techniques for AI implementation that delivers measurable business outcomes while avoiding costly technology investments that don't generate returns.

    25 min
  4. #5 - AI in CPG: From Data to Value | Deepak Jose, VP & Head of Data Sciences | ex Mars & Coca-Cola

    JAN 23

    #5 - AI in CPG: From Data to Value | Deepak Jose, VP & Head of Data Sciences | ex Mars & Coca-Cola

    Join host Miguel Machado in conversation with Deepak Jose, a visionary leader in data science and business intelligence. Recognized as one of 2023's CPG visionaries and listed in the Top 100 Innovators in Data & Analytics, Deepak shares invaluable insights from his extensive experience at global giants like Mars and Coca-Cola. Key highlights: 1. Value-First AI Strategy: Learn why starting with business problems, not data, is crucial 2. Building Adaptable Data Systems: Discover the "Lego block" approach to AI implementation 3. ROI-Driven Innovation: Understanding how to balance experimentation with tangible results 4. Data Quality Framework: Master the trinity of people, processes, and platforms Perfect for marketing leaders, data professionals, and business executives navigating the AI revolution in consumer goods and retail. Get practical insights on implementing AI while maintaining a strong focus on business value and ROI.

    25 min
  5. #4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert

    JAN 2

    #4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert

    In this episode, Miguel Machado welcomes Helen Yu, founder and CEO of Tigon Advisory Corp., a globally recognized thought leader in AI, cybersecurity, and digital transformation. Helen reveals actionable strategies for balancing hyper-personalized marketing with growing privacy concerns, implementing generative AI for content creation, and leveraging predictive analytics to transform customer journeys. Key highlights: Privacy-First Personalization: Master the delicate balance between data-driven marketing and customer privacy protection in 2025 Generative AI Marketing Strategy: Discover how leading brands are using AI content creation tools to scale personalized campaigns Predictive Customer Analytics: Learn how AI forecasting models are revolutionizing engagement rates and retention metrics AI Leadership Roadmap: Exclusive book recommendations, learning resources, and must-attend conferences for marketing executivesEssential listening for CMOs, CX leaders, digital marketing directors, and innovation executives navigating AI transformation. Gain practical insights from Helen's extensive experience advising Fortune 500 companies on implementing AI-powered marketing while maintaining customer trust.

    27 min
  6. #3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt

    12/12/2024

    #3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt

    Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is revolutionizing consumer experiences across multiple touchpoints through strategic AI implementation and data-driven decision making at one of the world's leading CPG companies. Key highlights: Purpose-Driven Digital Transformation: Learn the three-pillar framework (passion, ecosystems, purpose) that's delivering measurable results in consumer goods marketing AI-Powered Personalization Strategy: Explore how Reckitt leverages artificial intelligence to create hyper-relevant consumer experiences across digital channels Ethical Data Management: Master the balance between AI innovation and responsible data practices in highly regulated markets Omnichannel Marketing Architecture: Implement the technology stack that connects consumer insights to seamless experiences across e-commerce and traditional retailEssential for CPG marketing executives, digital transformation leaders, e-commerce directors, and brand managers looking to integrate AI into their consumer experience strategy. Get actionable frameworks for implementing AI marketing solutions that deliver both business growth and consumer trust.

    18 min
  7. #2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader

    11/15/2024

    #2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader

    Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in the spirits and CPG industry. Discover how one of the world's leading beverage companies is preparing for the AI-driven future of consumer engagement and search marketing. Key highlights: AI Product Personalization: Learn how FlavorPrint technology and AI-customized packaging are creating unique consumer experiences in CPG Search GPT Strategy: Master the emerging search paradigm that's disrupting digital advertising similar to early Google innovations Intellectual Property Protection: Implement frameworks for safeguarding brand assets while leveraging generative AI for marketing 2025 AI Roadmap: Exclusive insights into Diageo's strategic plan for AI implementation across the consumer journeyEssential for CPG marketing directors, brand innovation leaders, digital transformation executives, and marketing strategists navigating the intersection of AI and consumer goods. Get actionable strategies for implementing AI personalization while preparing for the revolution in search marketing that Search GPT represents.

    28 min
  8. #1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

    09/26/2024

    #1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

    In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic brands, including Pringles, Zucaritas, and Cheez-It. Omar shares his journey and delves into the AI-driven innovations transforming marketing strategies at Kellanova. Discover how Omar and his team navigate the challenges of creating relevant content for diverse audiences and how AI is shaping everything from media optimization to audience targeting. He also discusses the success stories that have emerged from implementing these advanced tools, with insights from campaigns presented at Cannes Lions. Tune in to learn about Kellanova's 5 key tech priorities for 2024, which include the use of AI and machine learning, digital twins for supply chains, and innovations in e-commerce and personalization. Whether you're interested in marketing, AI, or brand strategy, this episode is packed with actionable insights that will inspire your next steps in the evolving digital landscape. Key Takeaways: The power of AI in personalized marketing and campaign optimization How Kellanova leverages data analytics to enhance consumer experiences The role of digital twins and smart sensors in supply chain innovation Join us for an inspiring conversation on the future of AI in brand management and marketing!

    31 min
  • 8 Episodes

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About

Hello and welcome to the AI Marketing Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.

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