AI-Powered Marketing with Josh Lucas of Workato

In this episode of How to Grow Using AI, ML, and Intelligent Automation, host Nicholas Cole is joined by Josh Lucas, Head of GTM Automation Solutions at Workato, to explore how AI and machine learning can benefit businesses by automating the marketing processes and integrating systems, making work more efficient.

Josh believes that the key to operational improvement lies in optimizing both the effectiveness and efficiency of your actions. As a highly respected automation expert and enthusiast, Josh excels at analyzing models to identify areas for improvement. His experience includes working with Terminus, BrightFunnel, and Tegile Systems.

In this episode, we discuss:

• How AI enhances data-driven marketing strategies
  
  
• Integrating tech and AI to revolutionize follow-ups
  
  
• How AI can help you stay ahead of customer churn
  
  

How to Grow Using AI, ML and Intelligent Automation is handcrafted by our friends over at: fame.so