Marketing Then & Now: A Talk-and-tell with Bozell

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Marketing Then & Now: A Talk-and-tell with Bozell

When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.

  1. 4月30日

    Podcast Influencer Marketing (Part 4): Unearthing the Secrets of Influencer Marketing & Monetization

    Host Jim Minge once again delves into the intricate world of influencer marketing, this time with plant-and-lifestyle macro influencer Samantha Hermann, whose Instagram account, @HousePlusPlant, boasts more than half a million followers. Samantha shares her journey from a plant-loving hobbyist during the pandemic to becoming a modern-day marketing powerhouse. She offers insights into consistent content creation, keeping audiences engaged, and leveraging platforms for brand expansion. You’ll h...

    39 分钟

  2. 2月20日

    Influencer Marketing (Part 3): Brand Partnerships & the Power of Effective Influencer Marketing

    In the third part of our ongoing Influencer Marketing series, we dive into the world of digital creators to explore how influencers are shaping industries like travel, lifestyle and more. Host Jim Minge interviews Allison Wetig, a rising influencer in the Midwest, who discusses her journey from the early days of MySpace to her current status as a multifaceted digital creator with a podcast and a business of her own. You’ll learn how influencers like Allison stay authentic while creating conte...

    28 分钟

  3. 2月8日

    Influencer Marketing (Part 2): How the Henry Doorly Zoo & Aquarium Used Influencers to Achieve Wild Success

    Join us for another deep dive into marketing strategy in part two of our series on influencer marketing. In this episode, host Jim Minge explores how the #1 ranked zoo in the nation – Omaha’s Henry Doorly Zoo & Aquarium – leverages social media personalities to expand its reach, captivate audiences and increase visitor numbers. You’ll hear from Mandy Rosenquist, the Zoo’s vice president of marketing, communications and events, and Jacey Kallsen, communications manager, to discuss how they...

    28 分钟

  4. 2023/12/05

    Influencer Marketing (Part 1): Finding the Right Influencer for Your Brand

    Influencer marketing has exploded, evolving from celebrity product placements to a diverse network of subject matter experts with loyal followings. But what's the key to influencer partnerships that resonate with target audiences and result in authentic content? In part one of our four-part series, host Jim Minge and Bozell’s Chief Marketing Officer Jackie Miller discuss how influencer marketing has changed over the years, outline the differences between micro- and macro-influencers, and dive...

    21 分钟

  5. 2023/11/14

    AI Series (Part 4): Siprocal Inc. and the Future of Smarter, More Targeted Advertising

    Precise, relevant marketing is the holy grail of advertising. Marketers use a treasure trove of information to accomplish this task, like demographics, audience behavior, preferences, and more. Today, companies like Siprocal, Inc. are on the forefront of intelligent audience engagement, utilizing AI to deliver outstanding results for their clients with responsive, data-informed, cross-device ad targeting. Join us as we chat with Siprocal’s Chief Operating Officer and Chief of Staff Tracy Mali...

    26 分钟

  6. 2023/09/14

    AI Series (Part 3): Predicting the Future of AI

    Uncle Ben was right. With great power, comes great responsibility; especially when it comes to using artificial intelligence (AI) tools to help with your marketing strategy. In part three of Marketing Then & Now’s series on AI, Andy Spaulding, Director of Operations and Finance at Bozell, identifies misconceptions about AI’s capabilities, discusses how these tools will evolve in the coming years, and even offers up advice for marketers who want to get started with ChatGPT. Listen now to f...

    20 分钟

  7. 2023/08/22

    AI Series (Part 2): In Bots We Trust? The Ethics of AI

    In part two of our series on artificial intelligence, Creative Director John Vogel talks about the ethics of creating content with AI. For example, should you tell a client when you’ve used AI to create something? Do you need to give ChatGPT a byline? And should creative directors worry about being replaced by AI? In our latest episode of Marketing Then & Now, John explores the murky ethics of AI-generated copy and imagery, discusses why we’re still in the “dial-up phase” of AI, and outli...

    12 分钟

  8. 2023/08/09

    AI Series (Part 1): The Advantages & Misconceptions of AI in Marketing

    With technologies like predictive analysis, natural language processing, machine learning, and chatbots, the future promised to us by The Jetsons doesn’t seem all that farfetched anymore. But what are the limitations of using AI tools to supercharge your business’ marketing efforts? And what can they excel at? In part one of this new series, Bozell’s Chief Marketing Officer Jackie Miller highlights the shortcomings of this new tech, as well as how marketers can use it to create campaigns that...

    20 分钟
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关于

When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.

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