The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse
  • 4.6（11則評分）
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We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started. Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/

  1. 4 天前

    Lessons from Both Sides: Building Stronger Affiliate Relationships

    This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing.  With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Alanas brings a rare perspective on deal-making, negotiation psychology, and the art of building lasting commercial relationships.  Whether you're struggling with partner retention, looking to structure better deals, or want to understand how industry veterans navigate complex negotiations, this episode delivers actionable wisdom from someone who's seen it all. Essential listening for affiliate managers, network professionals, and anyone serious about elevating their partnership game. Talking points include:  The psychology of win-win deal-making and why most partnerships fail before they start.Real world case studies of deals gone wrong and the expensive lessons learned.How Google updates and AI are reshaping affiliate relationship strategies. Listen to find out more about:  Why the "thin line between bluff and lie" can make or break your reputation in affiliate marketing.The specific deal structure that cost one major partnership hundreds of thousands in negative ROI.How industry veterans are adapting their partnership strategies for an AI-dominated search landscape. Key segments of this podcast and where you can tune in to go direct:  [05:40] The essential elements that separate successful partnerships from costly failures. [10:20] A detailed breakdown of a streaming deal gone wrong and the expensive lessons learned [21:52] Industry trends including Google updates, AI impact, and what's coming next for affiliate partnerships. Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here. Send me a text with your questions

    27 分鐘

  2. 9月4日

    Partners, Not Just Payouts: What Really Makes Partnerships Work

    This week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burnout in telecoms to becoming one of iGaming's most respected voices, Paul shares unfiltered insights on what separates thriving partnerships from those that crash and burn.  This isn't your typical "build trust and communicate" advice—Paul digs into the tactical realities of partnership management, from handling payment delays to spotting red flags before they destroy relationships.  Whether you're an affiliate manager struggling to retain top partners or an affiliate wondering why your best partnerships keep falling apart, this episode delivers the hard-won wisdom you need to build partnerships that actually last. Talking points include: Why ownership and transparency beat over-promising every time—and how to implement this practically.The critical metrics affiliates track that operators often ignore (and why this knowledge gap kills partnerships).Why face-to-face meetings remain irreplaceable in an increasingly digital industry. Listen to find out more about: How to spot the early warning signs that a promising partnership is about to collapse.Why affiliate managers need to understand their entire conversion funnel, not just their own department.The three key factors that make affiliates choose to stick with operators long-term. Key segments of this podcast and where you can tune in to go direct:  [05:04] The trust-breakers: What instantly destroys affiliate partnerships and why shaving commissions is relationship suicide. [18:04] The click paradox: Why operators obsess over FTDs but ignore what happens after affiliates deliver quality traffic. [24:06] The founder factor: How small operators with hands-on leadership often outperform larger corporate machines. Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here. Send me a text with your questions

    33 分鐘

  3. 8月28日

    Trust, Strategy, and Teamwork: The Foundations of Affiliate Success

    From the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, Founder of Zelda Consulting and one of the original architects behind Tipico, Germany's first major sportsbook.  In this fascinating episode, Dimitry shares hard-won insights on building trust-based partnerships that survive decades of industry upheaval, revealing why the fundamentals of relationship building matter now more than ever. Talking points include: How to build lasting trust with partners when starting with nothing - including Dimitry's bold approach to securing enterprise deals.Why treating failure as "death by a thousand cuts" creates stronger partnerships than avoiding mistakes altogether.The evolution from unregulated "wild west" betting to today's compliance-heavy environment and what it means for affiliate relationships. Listen to find out more about: The four pillars of partnership trust and how to implement them systematically in your affiliate program, from creating feedback loops to thinking beyond short-term commercial gains.Why affiliate managers "own" relationships and what this means for operator retention strategies, including how to protect your business when key relationship holders leave your company.How the shift from 20-person industry events to 8,000-attendee conferences changes relationship dynamics and why the personal touch becomes even more valuable in crowded markets. Key segments of this podcast and where you can tune in to go direct:  [05:40] The “wild west” origins of online sports betting and what operators could offer in the early 2000s before regulation changed everything [24:00] Handling million-dollar mistakes: When decimal point errors go wrong and trust gets tested in high-pressure situations. [33:20] Why partnership skills become more crucial as competition intensifies. Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here. Send me a text with your questions

    38 分鐘

  4. 8月21日

    Why Retention Strategies Support Better Partnership Management

    What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue?  In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your program needs.  From a jaw-dropping case study that delivered 40% growth in 12 months to practical frameworks for building emotional equity with partners, this conversation challenges everything you think you know about affiliate relationship management. Whether you're managing a program with 50 affiliates or 5,000, the insights shared here will fundamentally shift how you approach partnership retention and development. Talking points include: Why the biggest brands struggle with partnership agility while smaller operators lack long-term infrastructure.The psychology behind VIP mentality and how it applies to high-value affiliate relationships.How one North American operator discovered they had 3,500 true VIPs hiding among 94,000 misclassified players. Listen to find out more about: The eight-step framework for building partnership retention programs that mirror VIP player strategies.Why programmatic marketing is becoming essential as SEO struggles post-Google updates.How predictive analytics can prevent affiliate churn before it happens. Key segments of this podcast and where you can tune in to go direct:  [06:15] Large vs small operator partnership approaches and common mistakes [22:52] The dramatic case study: From 94,000 "VIPs" to sustainable growth [28:00] Eight actionable steps for building emotional equity in affiliate partnerships Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here. Send me a text with your questions

    39 分鐘

  5. 8月14日

    How Smart Brand Owners Win Big With The Right Affiliate Moves

    Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typical business chat – it's raw, honest insights from someone who's been there since the internet's first browser and has the battle scars to prove it. Talking points include: Why being "the pen AND the ink" for your clients creates partnerships that last decades, not months.The brutal truth about when to walk away from lucrative deals that don't align with your values.How staying boutique can actually make you more profitable than scaling to hundreds of employees. Listen to find out more about: The exact moment Moshe knew he'd found his calling (involving a DOS programming book in the South African army)Why WhatsApp has become his most critical business tool for managing global partnershipsHis controversial take on why "just buy traffic and get rich" is the most dangerous myth in affiliate marketing Key segments of this podcast and where you can tune in to go direct:  [08:44] The North Star principle for building partnerships that last decades [24:13] The CEO stepping-down story that will change how you view leadership [30:40] Rapid-fire partnership wisdom and industry myth-busting Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here. Send me a text with your questions

    40 分鐘

  6. 8月7日

    The Power of Walking a Mile in Your Affiliate’s Shoes: Lessons for Managers

    Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the industry's most sought-after recruiters and consultants. Stefan shares his unconventional journey from selling insurance to building a recruitment empire through the power of personal relationships and strategic giving. Talking points include: The strategic value of attending 25+ industry conferences annually for networkingHow giving without expectation for 12 years built Stefan's recruitment business overnightWhy affiliate managers should experience media buying themselves to understand scaling challenges Listen to find out more about: How Stefan accidentally built a recruitment empire by placing 50+ people in jobs for freeThe specific AI tool Stefan recommends every affiliate marketer should experiment with right nowHis rapid-fire insights on the most overrated trend and underrated opportunity in affiliate marketing today Key segments of this podcast and where you can tune in to go direct:  [05:17] The secret sauce of relationship building - genuine interest over manipulation [25:08] The biggest mistake affiliate managers make - focusing only on whale affiliates [29:40] Rapid fire round: Most overrated trends and underrated opportunities in affiliate marketing Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here. Send me a text with your questions

    35 分鐘

  7. 7月31日

    Building Partnerships That Last: Why Affiliates Deserve More & Operators Need to Listen

    In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generating 15-20,000 new players monthly. This conversation goes beyond typical business advice, exploring the human elements that make partnerships truly successful in the affiliate marketing industry. We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for making these conversations possible. Talking points include: How a 30-year relationship teaches you about building business partnerships.Why Game Lounge implemented a radical data transparency index to evaluate affiliate platforms.The surprising results of implementing a four-day work week and doubling productivity per employee. Listen to find out more about: Why treating affiliate relationships like a community rather than traffic suppliers transforms program performance.How Richard uses "synthetic players" and AI to test and optimise affiliate partnerships.The three essential tips every affiliate manager needs to focus on in the next month. Key segments of this podcast and where you can tune in to go direct:  [12:52] Boating philosophy: Why being on the water mirrors running a successful business. [28:59] Four-day work week results: How less time created more productivity. [34:48] Three essential tips for affiliate managers building successful partnerships. Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here. Send me a text with your questions

    39 分鐘

  8. 7月24日

    Building Bulletproof Partnerships: Data, Control, Performance & Scaling

    Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail.  In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effective collaboration, and reveal the tactical approaches that separate partnerships that scale from those that stagnate. Whether you're an affiliate manager looking to build stronger relationships with your partners, or an affiliate seeking to maximise your operator partnerships, this episode delivers actionable strategies you can implement immediately. We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for making these conversations possible. Key segments of this podcast and where you can tune in to go direct:  [19:43] Three tactics for building partnerships that scale beyond basic CPA negotiations. [25:47] Future predictions: How real-time data and operator quality metrics will reshape affiliate marketing. [29:36] Career advice: Why affiliate managers need to think like customer success professionals Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here. Get Your Questions Answered by Lee-Ann! Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast. Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.  Subscribe to our podcast HERE! Advertise on our Podcast! Gain EXPOSURE and Get RESULTS by advertising on the Affiliate Marketing Podcast! For affiliate managers, podcast ads can be more than just another ad. They are  a conversation. When a podcast host talks about a product or service, it feels more like a recommendation from a friend than a traditional advertisement. This level of trust and authenticity is hard to find elsewhere. Download the Affiliate Marketing Podcast Kit  Rate, Review & Subscribe on Apple Podcasts  “I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.  Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”  Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights a Send me a text with your questions

    37 分鐘
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4.6
（滿分 5 顆星）
11 則評分

簡介

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started. Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/

資訊

  • 創作者
    Lee-Ann Johnstone - Founder of Affiverse
  • 活躍年代
    2019年 - 2025年
  • 集數
    256
  • 年齡分級
    兒少不宜
  • 版權
    © 2025 AffliateInsider Limited - T/A Affiverse Media
  • 節目網站
    The Affiliate Marketing Podcast

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