Akbar Karenga on Why Recruiters Need To Act More Like Marketers

In this episode, Alan Walker talks to Akbar Karenga on why recruiters should act more like marketers if they want to be successful.

They talked about:-

• His time managing 16 hiring managers across 16 countries globally - and why embracing cultural differences was key to doing it well
• How lesser-known brands can compete
• The need for recruitment to behave more like other functions if they want to secure c-suite buy-in
• Business leaders demanding metrics that are meaningful to them - think "what's the bottom line impact"
• How understanding your total addressable market of candidates is essential before you start hiring
• Why pragmatic analysis of your recruitment process can lead to significant improvements
• How approaching recruitment like sales & marketing is the key to our functions future success