Alex Hormozi: Copywriting Masterclass

Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system.

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TIMESTAMPS

00:00:00 Intro

00:00:20 Hormozi’s cave

00:05:35 Discovery process

00:12:32 Fix problems using MECE

00:13:43 Marketing “$100M Leads”

00:20:55 Writing for YouTube vs Books

00:27:13 The pain is the pitch

00:31:37 Break down the world into frameworks

00:34:09 10x more effort = 1000x results

00:38:24 Understanding the table of contents

00:49:27 The only app I use to read articles [Readwise Reader]

00:50:53 How to think about your audience

00:54:22 The #1 creator mistake

00:57:58 The business of Hormozi’s books

01:02:04 The love for writing as a kid

01:04:34 Hormozi’s ideal university writing class

ALEX HORMOZI

https://www.youtube.com/@AlexHormozi

https://www.instagram.com/hormozi/

https://x.com/alexhormozi/

https://acquisition.com

FOLLOW ME

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