Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome

Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.

Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!

In this episode, you’ll learn:

• The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
• How important domain names are, including whether .com is important
• How to get a good .com even if your first choice is taken
• Whether premium domains are worth it or not
• And if and when you should consider a rebrand if you're not satisfied with your current name

Full transcript and show notes

Alexandra's Book / Website / Facebook / LinkedIn / Twitter

SMILE and SCRATCH test

How I rebranded my newsletter

How I rebranded my podcast

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