What's Next! with Tiffani Bova

Tiffani Bova
What's Next! with Tiffani Bova

Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What’s Next! podcast is to keep you thinking and to challenge you to think about What’s Next!

  1. A Fresh Approach to Strategy with Seth Godin

    5天前

    A Fresh Approach to Strategy with Seth Godin

    Welcome to the What's Next! Podcast with Tiffani Bova. In this LinkedIn Live, I had the wonderful honor of welcoming my dear friend, Seth Godin, who I met in 2001 through his book Purple Cow, which is one of my all-time favorite books. Along the way, Seth has always been a great supporter of me and my career. Today, I’m eager to discuss Seth’s latest book, This Is Strategy: Make Better Plans.   THIS EPISODE IS PERFECT FOR…anyone who wants a fresh perspective on leadership and strategy.     TODAY’S MAIN MESSAGE…strategy isn’t a lofty document or annual exercise. It’s a compass guiding every decision you make. Seth challenges the conventional idea of strategy as static and instead frames it as a dynamic, iterative process of becoming. He shares nuggets of wisdom from his new book, which he says is a love letter for the people he cares about.    KEY TAKEAWAYS… Fear is often the thing that holds people back from making bold decisions. False proxies, like easy-to-measure but irrelevant metrics, can misguide your focus. The best leaders inspire action by focusing on the “why” behind their strategies.   WHAT I LOVE MOST…Seth’s thoughts on practical empathy. He says it’s easy to become attached to something because you’ve worked hard on it. Practical empathy is understanding your audience and imagining what they need, even if that means reinventing your offerings. It’s a call to lead with both courage and care.    Running Time: 29:45   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Seth Online: Website  LinkedIn    Seth’s Book:  The Corporate Startup

    30 分钟
  2. 2024 Listener Favorite: Aligning for Growth on Every Level with Scott Edinger

    1月2日

    2024 Listener Favorite: Aligning for Growth on Every Level with Scott Edinger

    Welcome to the What's Next! Podcast with Tiffani Bova.     As we approach the end of the year, I’m pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we’re giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Scott Edinger.     Scott is a consultant for leading business growth and is trusted by clients in the Fortune 50 and across the globe. He has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom-line results. He's written three books. His latest, The Growth Leader, is out now and is a Wall Street Journal and USA Today bestseller. He creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to close the gap between the C-Suite and the sales team to create profitable growth.     TODAY’S MAIN MESSAGE… sales teams are often divorced from talks about strategy, yet the sales process is where strategy is executed. It’s where everything comes to life. In fact, interactions with salespeople drive 25-53% of decisions! In this episode, Scott discusses why it’s so critical to not treat sales as an afterthought and how to effectively include it in planning.        WHAT I LOVE MOST… it’s the responsibility of a leader to inspire every level of the organization, yes sales, but also product developers, marketers, finance, legal, and customer service teams, to understand the value they bring to the customer.     Running Time: 29:18     Subscribe on iTunes    Find Tiffani Online:  Facebook  Twitter  LinkedIn     Find Scott Online:  Website   LinkedIn    Scott’s Book:   The Growth Leader

    29 分钟
  3. 2024 Listener Favorite: How to Work with (Almost) Anyone with Michael Bungay Stanier

    2024/12/26

    2024 Listener Favorite: How to Work with (Almost) Anyone with Michael Bungay Stanier

    Welcome to the What's Next! Podcast with Tiffani Bova.     As we approach the end of the year, I’m pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we’re giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Michael Bungay Stanier, otherwise known as MBS.    Despite being virtual friends for a long time, we only had the chance to meet in person this year at the Thinkers50 event, where Michael won a coaching award. If you’ve never met, I’m so delighted to introduce you to Michael. He’s best known for his book The Coaching Habit, which is the bestselling book on coaching this century and is considered a classic by none other than Seth Godin. His most recent book is How to Work with (Almost) Anyone.  He founded Box of Crayons, a learning and development company that has trained hundreds of thousands of managers to be more coach-like in organizations, from Microsoft to Gucci. His TEDx Talk has been viewed by more than a million people.   THIS EPISODE IS PERFECT FOR… anyone who wants to approach professional relationships more actively and intentionally.     TODAY’S MAIN MESSAGE… sometimes work relationships have great chemistry - you get along with your manager or team and are excited about working together. Although it’s an ideal situation, that’s rarely the case. In this episode, Michael shares his strategies for building the best possible relationships with the people you work with.      WHAT I LOVE MOST… taking a step back to learn about how we and the people around us work so that together we can amplify the best of who we are and avoid the worst of who we are.    Running Time: 30:49     Subscribe on iTunes    Find Tiffani Online:  Facebook  X  LinkedIn     Find Michael Online:  Website   LinkedIn Instagram   Michael’s Book:  How to Work with (Almost) Anyone

    31 分钟
  4. 2024 Listener Favorite: Cracking the Presentation Code with Terri Sjodin

    2024/12/19

    2024 Listener Favorite: Cracking the Presentation Code with Terri Sjodin

    Welcome to the What's Next! Podcast with Tiffani Bova.       As we approach the end of the year, I’m pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we’re giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Terri Sjodin.     Terri is the Principal and Founder of Sjodin Communications where she specializes in advancing the persuasive presentation skills of professionals. She is the author of the New York Times, Wall Street Journal, and USA Today bestseller Small Message, Big Impact: The Elevator Speech Effect and her latest book, Presentation ready, which was published earlier this year.   THIS EPISODE IS PERFECT FOR… anyone who wants to improve their presentation skills.     TODAY’S MAIN MESSAGE… the way we deliver information matters. It can make or break the decisions people make but frankly it’s a skill that few of us are taught. In this conversation, Terri unpacks critical insights and practical strategies for leaders - but really anyone - to be a more impactful communicator.     KEY TAKEAWAYS:  Top mistakes people self-identify in their presentation skills. The importance of awareness and course-correction.  How to establish connection in a virtual setting. Striking the balance between being creative and being informative.   WHAT I LOVE MOST… the idea that there is no boring material, only boring presentations.    Running Time: 33:57     Subscribe on iTunes    Find Tiffani Online:  Facebook  X  LinkedIn     Find Terri Online:  Website   LinkedIn     Terri’s Book:   Presentation Ready

    34 分钟
  5. Leading in the Unknown with Terence Mauri

    2024/12/12

    Leading in the Unknown with Terence Mauri

    Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m welcoming back for a second time Terence Mauri, a global expert on the future of leadership, AI, and disruption, and really, the intersection of those three things. As the founder of the Hack Future Lab, he spearheaded a movement for leaders to find the upside of disruption and rethink leadership for a post-AI world. He has a new book out called The Upside of Disruption: The Path to Leading and Thriving in the Unknown.    THIS EPISODE IS PERFECT FOR… anyone navigating change in work or life who wants to lead with direction.   TODAY’S MAIN MESSAGE… we’ve all heard the saying, “The only constant in life is change,” and most of us would agree, considering the changes we’ve seen even just in the past several years. How do you approach leadership and innovation in times of change? Terence Mauri challenges us to think beyond incremental change and embrace bold, transformative thinking. In this episode, he discusses how leaders can stay future-ready and thrive in the face of uncertainty.    KEY TAKEAWAYS… We’re hardwired to have a "yes, but" mindset which tends to be very reductionist. When you practice a "yes, and" mindset, you open yourself up to opportunities. Move from KPIs (key performance indicators) to KBIs (key behavior indicators). Prioritizing subtraction is one of the finest forms of learning.  Combat "bore-out" by aligning work with purpose and creating a culture of engagement.   WHAT I LOVE MOST… Terence reframes disruption as an opportunity when so many see it as an obstacle. He encourages listeners to lean into change with curiosity.   Running Time: 25:56   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Terence Online: Website  LinkedIn    Terence’s Book:  The Upside of Disruption: The Path to Leading and Thriving in the Unknown

    26 分钟
  6. Personalization Done Right with David Edelman

    2024/12/05

    Personalization Done Right with David Edelman

    Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming David Edelman to the show today. He is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. David is also the co-author of a new book called Personalized: Customer Strategy in the Age of AI, which has recently become a USA bestseller.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to deliver true personalization at scale.    TODAY’S MAIN MESSAGE… customer experience is imperative to business success, but personalization remains elusive for many organizations. In this conversation, David offers his playbook on making personalization a core business strategy for organizations of any size. He also shares a detailed walkthrough of the Five Promises of Personalization.    Key Takeaways: If you consider personalization a strategic goal, you need to be able to measure it. Compensation is often too abstract of a metric. Instead, David recommends using measures of business performance.  If you can’t make your product simpler, you need to educate your customers. The customer experience should be getting better and better over time.    WHAT I LOVE MOST… David’s points about thinking about the flow of company interaction. Remember that when customers get bombarded, they tend to tune out. David says, “Less is more, but less that’s smarter is even more.”   Running Time: 32:37   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find David Online: LinkedIn    David’s Book:  Personalized: Customer Strategy in the Age of AI

    33 分钟
  7. RELOAD: The Human Side of Marketing and Growth with Mayur Gupta

    2024/11/21

    RELOAD: The Human Side of Marketing and Growth with Mayur Gupta

    Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I wanted to bring back a conversation I shared a while back with the first What’s Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D’Addario (private), guiding the C-Suite in their digital transformation.    THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.    TODAY’S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It’s important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it’s all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.     WHAT I LOVE MOST… Mayur’s transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us.    Running time: 36:07    Subscribe on iTunes     Find Tiffani Online: Facebook  LinkedIn  X    Find Mayur Online: LinkedIn

    36 分钟
  8. Building Business through Relationships with Mo Bunnell

    2024/11/14

    Building Business through Relationships with Mo Bunnell

    Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming Mo Bunnell to the show today. He helps complex organizations grow by scaling business development skills and creating a growth-oriented culture. He's the founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals at hundreds of organizations. He is the author of The Snowball System and has a new book out called Give to Grow: Invest in Relationships to Build Your Business and Your Career.   THIS EPISODE IS PERFECT FOR… anyone looking to grow their business and deepen client relationships in a more meaningful, human-centered way.   TODAY’S MAIN MESSAGE… in this day and age, business development isn’t about deals but relationships. Mo dives into this approach and explores how to build authentic, lasting relationships that add real value and, ultimately, drive growth.   Key Takeaways: Mo’s 3-step process to collaborate better and drive more revenue: fall in love with their problem, give them the experience of working with them, and make a recommendation.  The skills you need to do the work after you get the “yes” are the opposite of the skills you need to get the “yes.” Those who identify where the decision makers see value and attach to it will find the magic. Relationship building takes time and effort. Mo recommends quarterly audits to strategically delegate or automate tasks to create more space for relationships.    WHAT I LOVE MOST… take a few minutes to make a list of the 10-15 relationships that are the most important to your future success. Mo says these are the relationships you should be focused on developing now.    Running Time: 29:34   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Mo Online: Website  LinkedIn    Mo’s Book:  Give to Grow

    30 分钟
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关于

Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What’s Next! podcast is to keep you thinking and to challenge you to think about What’s Next!

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