Aligning Finance and Marketing | Peter Mahoney

On this episode of Being Planful, Peter Mahoney, Founder and CEO of Plannuh, and podcast host Rowan Tonkin take a deep dive into the relationship between Marketing and Finance. What causes friction between these departments? How do we alleviate it? Tune in to hear their thoughts on how to get Finance and Marketing aligned, speaking the same language, and on track to becoming the strategic advisors to one-another that they were always meant to be.