Growth Enablement Madness

BrainSell
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Growth Enablement Madness

In modern business, success is measured by growth. But how should businesses enable themselves to efficiently grow? There are so many answers to that question that it can make you feel crazy! The Growth Enablement Madness Podcast, hosted by BrainSell Founder Jim Ward, offers a go-to source for growth enablement strategies, stories, and technologies.

  1. 17 DÉC.

    Driving Customer-Centric Growth with OKRs

    In this episode, our host Jim Ward sits down with Jeff Gothelf, author and expert on product development and organizational agility. They discuss the power of Objectives and Key Results (OKRs) as a framework for driving customer-centric growth. Key Takeaways: The importance of being truly customer-centric vs. just paying lip service to itHow OKRs can help organizations shift their focus to measuring and optimizing customer behaviorsTips for overcoming resistance to implementing OKRs, including starting with a pilot and proving the modelInsights on the cadence and communication needed for effective OKR managementConsiderations around using OKRs in the face of an urgent, existential crisisThe role of AI and automation in the future of OKRs and customer-focused goal setting Guest Bio:Jeff Gothelf is an author, speaker, and coach who helps organizations build better products and develop the cultures needed to support them. He is the co-author of the book "Who Does What: A Practical Guide to Customer-Centric OKRs." Resources Mentioned: Jeff Gothelf's website: jeffgothelf.com"Who Does What" book here!"Measure What Matters" by John Doerr

    36 min

  2. 12 NOV.

    Maximizing Tax Deductions for Business Growth: Insights on Section 179

    In this episode of the Growth Enablement Madness podcast, host Jim Ward sits down with Craig Eaton, a CPA and founder of Eaton Advisory Group, to discuss the powerful tax-saving benefits of Section 179. As businesses look to invest in software, equipment, and other capital assets to support their growth, understanding how to leverage Section 179 can provide significant financial advantages. Key takeaways include: Overview of Section 179 Deduction: Section 179 allows businesses to deduct the full cost of qualifying equipment and software purchases in the year of purchase, rather than depreciating the asset over time.Benefits of Section 179: Immediate tax deduction, resulting in significant tax savings, especially for businesses in higher tax brackets. The deduction can be applied to a wide range of business purchases, including software, equipment, and vehicles.Qualifying Criteria: There are specific requirements and limitations around the types of purchases that qualify for the Section 179 deduction, such as purchase price thresholds and asset class restrictions.Timing Considerations: Businesses should consider their current and future tax situations when deciding whether to utilize the Section 179 deduction, as it can be strategically timed to maximize tax savings.Bonus Depreciation vs. Section 179: The differences between these two tax incentives, including the election process and the phasing out of bonus depreciation in the coming years.Advice for First-Time Users: Consult with a CPA to ensure proper planning and analysis of the tax implications, as well as understanding the nuances and limitations of the Section 179 deduction. RELATED LINKS Learn more about Section 179 here.Learn more on the IRS website.Follow Craig on LinkedIn!

    24 min

  3. 29 OCT.

    Leveraging Fractional Services for Strategic Growth

    In this episode, we sit down with Christi Cereghino and Rachel Durkot, the fractional CFO practice co-managers at BrainSell, to explore the power of fractional finance services. Christi and Rachel share their insights on the benefits of fractional services, the spectrum of offerings available, and the unique skill set required to excel in this role. They discuss how their team works closely with clients, CPA firms, and banks to address a wide range of accounting and finance challenges, from year-end prep to exit planning. Listen in to learn how: Fractional services offer flexible, cost-effective solutions for businesses of all sizesBrainSell's fractional team brings a unique blend of technical expertise and interpersonal skillsFractional services can support a wide range of projects, from year-end prep to exit planningOur whiteboarding exercise is a valuable tool for identifying and addressing client needsRELATED LINKS Learn more about BrainSell’s fractional finance services here!Check out these YouTube videos detailing BrainSell’s consulting work.Follow BrainSell on Twitter and LinkedIn!

    28 min

  4. 24 SEPT.

    How Revenue Intelligence and AI Are Changing the Sales Game

    In this episode, we sit down with Paul Black, CEO of sales-i, to explore how revenue intelligence is transforming the way companies drive growth. Paul shares insights into how the recent acquisition of sales-i by SugarCRM has positioned them as a key player in helping businesses scale. We delve into the challenges sales teams face in today’s market, like elongated sales cycles and indecision, and how tools like revenue intelligence and AI-guided selling are changing the game. Key Topics: What is Revenue Intelligence? Paul explains the concept of revenue intelligence and how it helps companies navigate longer sales lifecycles and make data-driven decisions.Overcoming Sales Challenges: The gang dives into the practical challenges businesses face when implementing tools like sales-i, including the importance of data quality. Paul offers tips on overcoming these obstacles to maximize growth.The Role of AI in Sales: Discover how AI-guided selling enhances sales processes, helping teams become more efficient and effective in their engagements.Who Benefits from Revenue Intelligence? The group discusses which types of clients are the best fit for sales-i and how different industries can leverage these tools to scale their operations.RELATED LINKS Learn more about BrainSell’s data and AI methodology here!Check out sales-i!Check out these YouTube videos detailing BrainSell’s consulting work.Follow BrainSell on Twitter and LinkedIn!

    23 min

  5. 27 AOÛT

    The Power of Bold Goals with Christina Wodtke

    Join us for an insightful episode featuring Christina Wodtke, a renowned author and expert in team dynamics and goal setting. Known for her influential book, "Radical Focus," Christina shares her journey and what sparked her passion for helping teams achieve remarkable objectives. Discover what being a "curious human" means to her and get ready to delve into the art of tackling big goals, team motivation, and the pivotal role of Objectives and Key Results (OKRs). RELATED LINKS Follow Christina here!Check out these YouTube videos detailing BrainSell’s consulting work.Follow BrainSell on Twitter and LinkedIn!

    37 min

  6. 30 JUIL.

    Laying a Data Foundation for AI Readiness

    In this episode, we listen back to a stellar panel discussion we hosted for clients and prospects at Microsoft’s Burlington headquarters in Massachusetts.  We brought industry leaders on stage with a wealth of knowledge and experience from various corners of the tech universe.  Our moderator for the conversation was Chris Seferlis, Account Technology Strategist at Microsoft and renowned author of "Practical Guide to Azure Cognitive Services."  Chris was joined by: Dante Ballerini, the VP of Information Technology at Cambridge Isotope Laboratories, Mike Norman, Head of Product and Innovation at STAT News, and Tony Berry, Senior Solutions Architect at BrainSell and Co-founder of Interloop.The panel discussion explores their data-centric strategies, key challenges faced and how they are being overcome, the positive impact of focusing on their data foundations, and what’s planned for the future.

    40 min

  7. 28 MAI

    How OKRs Impact Growth & Sales

    During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Alex Bartholomaus, President and CEO of People Stretch Solutions, about using OKRs (Objectives and Key Results) for growth and sales efficiency. They emphasized the flexibility and dynamic nature of OKRs, which you can use with or without technology. They shared their experiences building a sustainable business through leadership development and OKRs.  Listen in to learn about: The differences between OKRs and KPIs as goal-setting frameworks.The importance of having a clear framework for goal-setting to realize potential and achieve success. The importance of flexibility, collaboration, and proper training in implementing OKRs effectively.The common challenges faced by leaders when implementing OKRs.RELATED LINKS Follow Alex here!Check out People Stretch Solutions.Follow our host, Jim WardCheck out our other episodes!

    41 min

  8. 30 AVR.

    Creating Healthier Habits in the Workplace

    During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Sarah Furness, author of the book “Fly Higher” and industry consultant and speaker. They discuss her book and work, leveraging her experiences in the Royal Air Force and mindfulness to help high-achieving individuals perform under pressure through her "Habits" method and coaching business Well Be It.  Listen in to learn about: The "Habits" method, which stands for Healthy Automatic Behaviors in Threatening Scenarios, and why the approach helps improve well-being in high-pressure situations. How Sarah applies concepts like the "healthy stress curve" in coaching to optimize performance.The core values – like "don't be a dick" – that inform her approach while embracing different perspectives.RELATED LINKS Follow Sarah here!Check out Sarah’s book here.Check out our other episodes!

    30 min
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À propos

In modern business, success is measured by growth. But how should businesses enable themselves to efficiently grow? There are so many answers to that question that it can make you feel crazy! The Growth Enablement Madness Podcast, hosted by BrainSell Founder Jim Ward, offers a go-to source for growth enablement strategies, stories, and technologies.

Informations

  • Création
    BrainSell
  • Années d’activité
    2020 - 2024
  • Épisodes
    44
  • Classification
    Tous publics
  • Copyright
    © 2023 BrainSell Technologies, LLC
  • Site web de l’émission
    Growth Enablement Madness

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