ALL Rise: Key Play #1: Create a Scoreboard

In this episode, Khaled Elmasri discusses the first key play to beat the competition in the fitness industry, which is to create a scorecard. He emphasizes the importance of measuring metrics to effectively manage and improve performance.

Khaled highlights the significance of retention, frequency of attendance, and the cost difference between retaining current members and acquiring new ones.

He suggests measuring participation rates in Group X classes and analyzing data on total weekly Group X visits, GX percentage of total club attendance, popular instructors, and popular classes. Khaled also mentions how Les Mills can help with schedule analysis and counting technologies.

Takeaways:

Creating a scorecard is essential to effectively manage and improve performance in the fitness industry.

Retention is crucial, and it costs less to retain current members than to acquire new ones.

Frequency of attendance is strongly linked to the length of membership and revenue generation.

Measuring participation rates in Group X classes and analyzing data on total weekly Group X visits, GX percentage, popular instructors, and popular classes can drive better results.

Les Mills offers support with schedule analysis and counting technologies.

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