Allison George, Wizard of Fun at Toad Valley Golf Course, joins Mike Hendrix on The Tech Caddie podcast The Tech Caddie

    • Technology

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Allison George, a golf course owner and operator, discusses her experiences with various technology platforms in the golf industry. She shares personal updates, including her involvement in the golf industry and her use of technology in her golf courses. Allison talks about Flight Zone, a top tracer facility at her family's golf course, and the challenges and successes she has experienced with it. She also discusses her technology suite, including Club Caddie for tee sheet and point of sale, Gallus for app, and Asana for task management. Allison emphasizes the importance of service in technology providers and the need for accessible and responsive support. In this conversation, Mike Hendrix discusses the importance of technology in golf operations and Allison highlights the benefits of using the 7SHIFTS scheduling platform. She emphasizes the flexibility it provides in scheduling and hiring, particularly for accommodating staff availability. Allison also addresses the challenges of managing teenage employees and how task lists and technology help overcome these challenges. She and Mike explore the use of technology for clubhouse operations and the need for integration and simplification in the check-in process. Lastly, they emphasize the financial benefits of adopting technology for golf courses.


Takeaways


Flight Zone, a top tracer facility, has been a major capital investment for Allison George's golf course, but it has been successful and profitable.
Allison George uses Club Caddie for tee sheet and point of sale, Gallus for app, and Asana for task management.
Allison George believes that service is crucial in technology providers and values accessible and responsive support.
Allison George tracks her marketing efforts and booking engine performance to ensure success and make data-driven decisions.
Allison George emphasizes the importance of simplifying technology and training staff to ensure smooth operations. Technology plays a crucial role in golf operations, improving efficiency and enhancing the overall experience.
The 7SHIFTS scheduling platform offers flexibility in scheduling and hiring, allowing for better accommodation of staff availability.
Task lists and technology help overcome challenges in managing teenage employees, providing step-by-step instructions and reducing the need for constant supervision.
Integrating technology in clubhouse operations streamlines processes and improves efficiency.
Adopting technology, such as electronic tee sheets, can significantly increase revenue and capture valuable customer data for marketing purposes.


Chapters


00:00 Introduction and Personal Updates
14:25 Alison George's Background and Roles
17:40 Flight Zone and Top Tracer
19:00 Challenges and Successes of Flight Zone
28:30 Alison George's Technology Suite
37:23 Marketing and Analytics
48:47 Ideal Golfer and Technology Integration
56:03 Importance of Service in Technology Providers
58:31 Importance of Golf Operations Technology
59:25 Benefits of 7SHIFTS Scheduling Platform
01:00:24 Flexibility in Scheduling and Hiring
01:01:23 Overcoming Challenges with Teenage Employees
01:02:43 Task Lists and Supervision
01:03:35 Utilizing Technology for Clubhouse Operations
01:04:28 Supporting Golf Course Technology Vendors
01:04:57 Improving Check-in Process and Key Distribution
01:06:15 Monitoring Behavior on the Golf Course
01:07:12 Benefits of Adopting Technology for Golf Courses

Allison George, a golf course owner and operator, discusses her experiences with various technology platforms in the golf industry. She shares personal updates, including her involvement in the golf industry and her use of technology in her golf courses. Allison talks about Flight Zone, a top tracer facility at her family's golf course, and the challenges and successes she has experienced with it. She also discusses her technology suite, including Club Caddie for tee sheet and point of sale, Gallus for app, and Asana for task management. Allison emphasizes the importance of service in technology providers and the need for accessible and responsive support. In this conversation, Mike Hendrix discusses the importance of technology in golf operations and Allison highlights the benefits of using the 7SHIFTS scheduling platform. She emphasizes the flexibility it provides in scheduling and hiring, particularly for accommodating staff availability. Allison also addresses the challenges of managing teenage employees and how task lists and technology help overcome these challenges. She and Mike explore the use of technology for clubhouse operations and the need for integration and simplification in the check-in process. Lastly, they emphasize the financial benefits of adopting technology for golf courses.


Takeaways


Flight Zone, a top tracer facility, has been a major capital investment for Allison George's golf course, but it has been successful and profitable.
Allison George uses Club Caddie for tee sheet and point of sale, Gallus for app, and Asana for task management.
Allison George believes that service is crucial in technology providers and values accessible and responsive support.
Allison George tracks her marketing efforts and booking engine performance to ensure success and make data-driven decisions.
Allison George emphasizes the importance of simplifying technology and training staff to ensure smooth operations. Technology plays a crucial role in golf operations, improving efficiency and enhancing the overall experience.
The 7SHIFTS scheduling platform offers flexibility in scheduling and hiring, allowing for better accommodation of staff availability.
Task lists and technology help overcome challenges in managing teenage employees, providing step-by-step instructions and reducing the need for constant supervision.
Integrating technology in clubhouse operations streamlines processes and improves efficiency.
Adopting technology, such as electronic tee sheets, can significantly increase revenue and capture valuable customer data for marketing purposes.


Chapters


00:00 Introduction and Personal Updates
14:25 Alison George's Background and Roles
17:40 Flight Zone and Top Tracer
19:00 Challenges and Successes of Flight Zone
28:30 Alison George's Technology Suite
37:23 Marketing and Analytics
48:47 Ideal Golfer and Technology Integration
56:03 Importance of Service in Technology Providers
58:31 Importance of Golf Operations Technology
59:25 Benefits of 7SHIFTS Scheduling Platform
01:00:24 Flexibility in Scheduling and Hiring
01:01:23 Overcoming Challenges with Teenage Employees
01:02:43 Task Lists and Supervision
01:03:35 Utilizing Technology for Clubhouse Operations
01:04:28 Supporting Golf Course Technology Vendors
01:04:57 Improving Check-in Process and Key Distribution
01:06:15 Monitoring Behavior on the Golf Course
01:07:12 Benefits of Adopting Technology for Golf Courses

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