We decided to kick off the new year, the new decade and our new season with the basics: food. Our guest Allison Kopf, founder of Artemis, set out to tackle a fundamental challenge -how to make sure the world can feed its rapidly growing population in a sustainable way. But Artemis approaches this grand problem in a very nuts-and-bolts way, namely by digitizing the agriculture supply chain so as to eliminate inefficiencies and reduce costs.
Moreover, Artemis’ software enables traceability across the supply chain, which means greater security. If something goes wrong, someone gets sick, Artemis’ software will enable you to trace every step where the contamination could have occurred – and without blockchain! We also talk about the specific challenges of traceability in a biological chain, the key role of labor in agriculture and the impact of policy and immigration changes, and the challenges and opportunities for urban farming. This is a great conversation packed with insights on a sector that touches our daily lives like no other. We hope you enjoy it, pass it along and write us a review.
In this episode, we also include a brief plug for our new venture, the M4 Strategy Garage. We have created a series of strategic advisory offerings tailored to startups in their growth phase. To learn more, send us a note to StrategyGarage@M4Edge.com