AMA Marketing / And with Bennie F. Johnson

Bennie F. Johnson
  • 5,0 (6)
  • MARKETING
AMA Marketing / And with Bennie F. Johnson

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.

  1. Exclusive Episode—Insights from Marketing Leaders: Building Brands, Empowering Teams, and Connecting with Customers

    -2 J · BONUS

    Exclusive Episode—Insights from Marketing Leaders: Building Brands, Empowering Teams, and Connecting with Customers

    In this special "CMO Mashup" episode, AMA's brings together insights from top marketing leaders across industries to explore the strategic and human sides of marketing. Join us for a powerful discussion that showcases diverse approaches to building resilient brands, nurturing creativity, and forging authentic connections in today’s marketing landscape. Guests Include: Dan Csont with Corpay, Radhika Duggal with Major League Soccer, Alex Morrison with Pearpop, Leah Chandler with Discover Puerto Rico, Clemence Sop with InterSystems, Krenda Frushour with Blistex Inc., Erin Levzow with Batch & Box, and Robert Rose with The Content Advisory.

    36 min
  2. Career journey from consulting to in-house, sustainability, the capacity of caring, and why design has the power to transform.

    9 OCT. · BONUS

    Career journey from consulting to in-house, sustainability, the capacity of caring, and why design has the power to transform.

    Marketing / And Live from New York City, Episode 4: Forest Young, Executive Director of Design, FUNDAMENTAL.co joins AMA's Bennie F. Johnson to talk about his career journey from consulting to in-house design leader, the importance of sustainability as more than a discussion point, the capacity of caring, and why design has the power to transform.

    20 min
  3. From campus to national radio, the culture of radio, and the relationship between social media and marketing

    9 OCT. · BONUS

    From campus to national radio, the culture of radio, and the relationship between social media and marketing

    Marketing / And Live from New York City, Episode 1: LaFontaine E. Oliver, President & CEO of New York Public Radio, joins AMA's Bennie F. Johnson to talk about his start on a campus radio station and what it means to lead New York Public Radio today, the culture of radio, and the relationship between social media and marketing.

    25 min
  4. The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

    9 OCT. · BONUS

    The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

    Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.

    20 min
  5. The early days of the internet, authenticity of audiences and showing up all the time, and why living in New York City is a gift

    9 OCT. · BONUS

    The early days of the internet, authenticity of audiences and showing up all the time, and why living in New York City is a gift

    Marketing / And Live from New York City, Episode 3: Fernando Romero, SVP of Digital Ad Sales at TelevisaUnivision joins AMA's Bennie F. Johnson to talk about the early days of the internet, why digital is no longer just a concept but integrated into everything we do in marketing, the authenticity of audiences and the value in showing up all the time, and why living in New York City is a gift.

    19 min
  6. On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value

    2 OCT.

    On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value

    Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.

    46 min
  7. Why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

    2 OCT.

    Why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

    Erin Levzow, innovative marketing leader and CMO and the Growth Advisor for Batch & Box , joins AMA's Bennie F. Johnson to talk about why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

    33 min
  8. Value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

    2 OCT.

    Value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

    Krenda Frushour, Senior Director International at Blistex Inc. joins AMA's Bennie F. Johnson to talk about the value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

    39 min
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Notes et avis

5
sur 5
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À propos

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.

Informations

  • Création
    Bennie F. Johnson
  • Années d’activité
    2023 - 2024
  • Épisodes
    33
  • Classification
    Tous publics
  • Copyright
    © 2023 American Marketing Association
  • Site web de l’émission
    AMA Marketing / And with Bennie F. Johnson

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