205 episodes

Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!

Amazon Legends Podcast Nick Uresin

    • Business
    • 5.0 • 85 Ratings

Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!

    Amazonians' Secret Ways to Use Metrics and Grow Sales Profitably - Todd VanderStelt - Amazon Legends - Episode #308

    Amazonians' Secret Ways to Use Metrics and Grow Sales Profitably - Todd VanderStelt - Amazon Legends - Episode #308

    Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's innovative SAAS platform simplifies reporting, analytics, and Amazon data analysis, including the groundbreaking Share Center. From optimizing PPC campaigns to understanding what drives your brand's performance on Amazon, Todd shares valuable insights that can revolutionize your approach to e-commerce success. Whether you're an established Amazon seller or an aspiring entrepreneur looking to break into the market, this episode is a must-watch! Tune in to this insightful discussion and take your Amazon sales to new heights!

    Takeaways :
    Customer Order Labeling: Every customer order is labeled based on whether it's their first purchase or if they are a repeat customer. This allows for tracking customer acquisition and retention metrics effectively.  Event Analysis: Events like Prime Day with deep discounts can lead to spikes in new customer acquisitions. However, it's crucial to analyze data over time to determine which events successfully convert new customers into repeat customers.  Repeat Customer Measurement: By tracking repeat customers over time, sellers can measure the effectiveness of different events or strategies in converting new customers into loyal, repeat buyers.  Data Segmentation and Insights: Analyzing data in cohorts and segments provides valuable insights into customer behavior and preferences, helping sellers make informed decisions. Evolution of Amazon Ecosystem: The Amazon marketplace has evolved significantly over the years, presenting sellers with new challenges and opportunities for growth.  
    Quote of the Show:

    One of the metrics that I would like to see is Customer Lifetime Value. By dissecting CLV over time, separating new versus repeat customer revenue, we gain insights into which products are driving long-term success.

    Links :

    MixShift email: hello@mixshift.io 
    Todd VanderStelt LI Page:  https://www.linkedin.com/in/todd-vanderstelt-284956/  MixShift LI Page: https://www.linkedin.com/company/mixshift 
    MixShift Website Landing Page: https://mixshift.io/out-of-the-box-amazon-reporting/ 

    Special Offer: MixShift offers a 30-day free trial of the software with no long-term commitments for all users.  For Amazon Legends listeners, reach out to hello@mixshift.io noting #AmazonLegends for a free account audit. And for Agencies & Brands, MixShift offers flexible, in-depth training programs on all things Amazon and Amazon Advertising.

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    • 55 min
    Dissecting The Formula for Search Term Isolation in Advertising – Ryan Burgess – Amazon Legends – Episode #307

    Dissecting The Formula for Search Term Isolation in Advertising – Ryan Burgess – Amazon Legends – Episode #307

    Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing your advertising performance and navigating the ever-evolving e-commerce landscape. Don't miss this engaging discussion with Ryan Burgess! 

    Takeaways :
    Understanding the Complexity of E-Commerce Industry: The e-commerce industry is complex and involves various elements beyond just selling products. Ancillary companies are emerging within the e-commerce space, offering opportunities beyond direct selling.  Opportunities Beyond Direct Selling: Success in the e-commerce marketplace isn't limited to being a seller. There are opportunities to work with sellers, provide tools, and build tools for sellers, indicating a broader scope for involvement in the industry.  Technological Curiosity and Engineering Background: Early interest in technology or engineering, including dismantling and reassembling electronics like radios and CD players, can lead to a career driven by curiosity about how things work.  Curiosity and Problem-Solving Skills: Curiosity is a natural trait leading to understanding how and why things work, driving career choices and problem-solving skills. The importance of asking "why" repeatedly to get to the root cause of issues. Importance of Data Analysis: Mention of looking into the numbers and how they are related, highlighting the significance of data analysis in decision-making.  Networking and Collaboration: Encouragement for listeners to connect via LinkedIn or email to share experiences, insights, and potentially collaborate in the Amazon advertising space.  Continuous Learning and Improvement: The conversation fosters a sense of continuous learning and improvement, with the hosts expressing interest in hearing from listeners and continuing engaging discussions in future episodes.  Quote of the Show:

    Think of Amazon advertising like a triangle: sales growth, efficiency, and time. You can only prioritize two at once. Quick efficiency may sacrifice growth, and vice versa. Your choice shapes your campaign strategy for the long haul. 


    Links :
    https://www.linkedin.com/in/ryan-burgess/https://www.linkedin.com/company/intentwisehttps://www.intentwise.comWant To Level Up Your Business? Register With Our Sponsors

    Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
    Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

    • 1 hr 9 min
    Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306

    Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306

    Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his 8-year freelance career, he has collaborated with over 100 brands, optimizing and scaling their paid media campaigns, improving funnel conversion rates, and diversifying their marketing mix across various channels. Join us as we explore actionable strategies and expert insights to empower your marketing efforts beyond Amazon. Tune in now for valuable tips and real-world examples from a seasoned industry expert. Don't miss out on this opportunity to elevate your marketing game!

    Takeaways :
    Importance of Diversification: The speaker emphasizes the significance of diversifying marketing efforts beyond Amazon, indicating that relying solely on Amazon for sales may not be sufficient for sustained growth. Experience with Off-Amazon Channels: The speaker shares their experience of transitioning from primarily focusing on Amazon to exploring and working with different marketing channels outside of Amazon, such as Google and Facebook.Growth Marketing Expertise: The speaker mentions their background and expertise in growth marketing, indicating a broader understanding of marketing strategies beyond Amazon. Freelance Work with Other Companies: The speaker has engaged in freelance work and contract gigs with various companies across different industries, suggesting a diverse experience in marketing beyond Amazon.Pattern Recognition and Analytics: The speaker highlights the importance of pattern recognition and analytics in marketing strategies, indicating a data-driven approach that can be applied across different platforms. Automated Trading Systems: The speaker expresses an interest in building automated trading systems, showcasing a technical inclination and willingness to explore diverse marketing avenues.
    Quote of the Show:

    Start with Google shopping ads by setting up a Google Merchant Center account, your catalog like Amazon. Upload product details and connect it to Google Ads for search shopping or performance max. Gauge traffic and conversions effectively for a successful Google Ads strategy.

    Links :
    Website: https://jakemadoff.io/ LinkedIn: https://www.linkedin.com/in/jake-madoff-8a191070/Special Offer: Get started by filling out the form on JakeMadoff.io for a free growth marketing consultation. 

    Want To Level Up Your Business? Register With Our Sponsors

    Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
    Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

    • 1 hr 16 min
    Strategies for Expanding Your Keyword Pool - Faith Denniston - Amazon Legends - Episode #305

    Strategies for Expanding Your Keyword Pool - Faith Denniston - Amazon Legends - Episode #305

    Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to drive orders and improve organic traffic. With her passion for SEO and PPC, Faith empowers sellers to thrive in the competitive Amazon marketplace. Subscribe now for valuable insights and strategies to elevate your Amazon business! 

    Takeaways :
    Understanding BSR (Best Sellers Rank): BSR is crucial for driving organic traffic on Amazon. When the BSR spikes, it indicates increased organic traffic, while a decrease in BSR means less organic traffic.Driving Orders to Improve BSR: The key strategy is to drive as many orders as possible to improve BSR, which in turn drives organic traffic. Keyword Ranking and Conversion: While focusing on driving orders is crucial, ranking on keywords is still important because it leads to better conversion rates. Analyzing Search Query Performance: Analyzing search query performance data is essential for understanding the effectiveness of advertising efforts.Data-Driven Decision Making: Utilize data to make informed decisions and optimize advertising efforts effectively.Actionable Insights: The podcast emphasizes actionable insights that sellers can apply immediately to improve their Amazon business.Direct Contact: The speaker provides their contact information, including LinkedIn and email, for further discussions or consultations regarding Amazon strategies.Coaching Opportunities: Sellers can explore coaching opportunities for one-on-one sessions to improve their Amazon selling strategies.Quote of the Show:

    Experimenting with both broad and phrase match simultaneously allows for a comprehensive comparison of campaigns, helping marketers refine their strategies based on the dynamic insights gained from both approaches.

    Links :

    LinkedIn: https://www.linkedin.com/in/faithdenniston/ 
    YouTube: https://www.youtube.com/@MyAmazonGuy 

    Want To Level Up Your Business? Register With Our Sponsors

    Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
    Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

    • 1 hr
    How to Maximize The Benefits of Amazon Mobile - Ryan Flynn - Amazon Legends - Episode #304

    How to Maximize The Benefits of Amazon Mobile - Ryan Flynn - Amazon Legends - Episode #304

    In this week's episode, "Maximizing Amazon Mobile Benefits," featuring Ryan Flynn, CEO of ExpertCPG Commerce! Join us to learn actionable strategies for boosting sales and optimizing your Amazon presence. Discover valuable insights on: On-the-Go Management, Efficient Order Fulfillment, Performance Metrics, Direct Customer Interaction, Marketing and Promotion, and User-Friendly Interface. Tune in for expert insights!

    Takeaways :
    On-the-Go Management: Amazon Mobile allows sellers to conveniently manage their business from anywhere, offering flexibility and accessibility.Real-Time Updates: Sellers receive instant notifications, keeping them informed about sales, inventory, and customer interactions in real time. Efficient Order Management: The app enables sellers to process and fulfill orders promptly, streamlining the order management process. Inventory Control: Sellers can track and manage inventory levels, preventing stockouts and optimizing supply chain management. Direct Customer Interaction: Amazon Mobile facilitates direct communication with customers, fostering positive relationships and improving customer support. Performance Metrics: Access to real-time seller performance metrics aids in evaluating business performance and making informed decisions. Marketing and Promotion: Sellers can create and manage marketing campaigns directly from the app, driving sales and visibility.Quote of the Show:

    Utilizing swatch images is a game-changer, especially on mobile. We've seen firsthand the impact of using icons like bananas or strawberries; it's much more appealing and user-friendly.

    Links :

    LinkedIn: https://www.linkedin.com/in/ryanflynncharmac/ 

    Want To Level Up Your Business? Register With Our Sponsors

    Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
    Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

    • 1 hr 5 min
    Unlocking Amazon's Most Valuable Badges and Strategies For Effective Utilization - Greg Reniska - Amazon Legends - Episode #303

    Unlocking Amazon's Most Valuable Badges and Strategies For Effective Utilization - Greg Reniska - Amazon Legends - Episode #303

    In this week's episode, we delve into effective tactics for Amazon sellers to capitalize on valuable badges like Amazon's Choice and Best Seller distinctions. Our guest, Greg Reniska Sr., offers over 20 years of e-commerce experience, both domestically and internationally. We highlight the significance of badges for visibility and credibility, actionable methods for earning them, and their positive impact on sales. Greg's innovative approach to e-commerce, demonstrated by his success in building branded startup strategies and managing multi-million-dollar corporate seller accounts, sets him apart. Tune in for essential insights and strategies to optimize your Amazon success!

    Takeaways :


    Understanding Amazon's Badges: The discussion likely covers various badges or distinctions offered by Amazon to sellers, such as Amazon's Choice, Best Seller, or other labels that indicate product performance or seller reliability.Importance of Badges: The podcast may highlight the significance of earning these badges in terms of increasing visibility, credibility, and ultimately, sales on the Amazon platform.Strategies for Obtaining Badges: Strategies or tactics might be discussed for sellers to improve their chances of earning these badges. This could include optimizing product listings, managing inventory effectively, maintaining high customer satisfaction, and adhering to Amazon's policies and guidelines.Impact on Sales: The podcast may delve into how having these badges can positively impact a seller's sales performance on Amazon, potentially leading to increased conversion rates and higher rankings in search results.Long-Term Strategy: The discussion may emphasize the importance of viewing badge acquisition as part of a long-term strategy for sustainable growth on the Amazon platform, rather than just a short-term boost.
    Quote of the Show:

    Utilizing coupons strategically on items with competitive price margins can significantly boost sales and improve conversion rates for the traffic directed to your listing. It's a powerful tactic that leverages the trifecta of high sales velocity, substantial traffic, and strong conversion rates, ultimately optimizing your overall performance within the marketplace.


    Links :

    Website: https://parkerworthington.com/
    Company Linked-in Page: https://www.linkedin.com/company/parker-worthington-marketing-agency/
    Company YouTube: https://www.youtube.com/@ParkerWorthingtonSales
    Greg's Personal Linked-in: https://www.linkedin.com/in/gregory-reniska-sr-064282182/
     
    Offer:
    Parker Worthington is offering a limited time special offer for New Selling clients. As an Amazon Legends reference you will receive either your 1st month of services for Free, or receive 3 hours of service work for Free with a 10-hour minimum commitment depending on the service type you select during sign up.
    Click to avail this offer

    Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
    Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

    • 59 min

Customer Reviews

5.0 out of 5
85 Ratings

85 Ratings

Tulane Josh ,

Big Names Sharing Big Value in the Amazon Space

Nick is a probing interviewer who does an excellent job pulling knowledge out of his guests so we can all learn.

Sstone1989 ,

Fantastic show - so many great guests

This show is a wealth of knowledge. There are so many great topics covered and I love how consistent the shows come out.

Great way to stay up to date on Amazon selling, as well as a lot of entertainment.

aggrieved@rheiop ,

Fantastic host, great content!

Recently came across the StartUp Stories podcast and am really enjoying it! Especially appreciated your candid conversation with Josep Solå about his journey of developing a wearable device that monitors blood pressure. So many fascinating takeaways! Can't wait to listen to more episodes! Thank you!

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