93 episodes

Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!

Amazon Legends Podcast Nick Uresin

    • Business
    • 5.0 • 19 Ratings

Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!

    Leveraging Dayparting with Helium 10 Adtomic - Vincent Montero - Amazon Legends - Episode #196

    Leveraging Dayparting with Helium 10 Adtomic - Vincent Montero - Amazon Legends - Episode #196

    The guest on today's episode is Vincent Montero. He works as a Senior Product Marketing Manager for Helium10.  He worked throughout his career in digital marketing as a consultant, salesperson, business development director, and marketing manager. 
    His Amazon Specialties:
    - PPC Campaigns (including Sponsored Product Ads, Sponsored Brand Ads, Product Targeting Ads and Product Display Ads)
    - Competitive Keyword & ASIN Research (utilizing latest 3rd party tools)
    - Product Listing Optimization (including back-end Keyword page)
    - Promotions (including Coupons, Lightning Deals, Promo Codes, etc.)
    - Brand Registry Consultation
    - Enhanced Brand Content Creation & Consultation
    - Storefront Creation & Consultation 

    In today’s episode, he discusses leveraging dayparting with helium 10 adtomic.
    Takeaways:
    Optimizing companies using dayparting.To make a decision about dayparting you need to collect data for at least 30 days.Dayparting is not for good-performing campaigns, It is for bad-performing campaigns.When you are running PPC your goal is not PPC sales, your goal is to increase the total sales.All PPC is to make sure that your product is seen as many times as needed during the shopper's consideration cycle.Quote of the Show:It is not just pause and unpause but also increase/decrease the budget, or even get a layer deeper and adjust the bids up and down during less than peak performance times.
    Links:
    Personal – Linkedin: https://www.linkedin.com/in/vmontero/   Helium 10 – Website: https://www.helium10.com/Helium 10 – Linkedin: https://www.linkedin.com/company/helium10/Helium 10 – Facebook: https://www.facebook.com/Helium10Software/Helium 10 – Youtube:  https://www.youtube.com/channel/UCpBvckYg2UXArcfzRcjpPjw/?sub_confirmation=1Helium 10 – Twitter: https://twitter.com/helium_10/Ways to tune in:
    Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

    • 1 hr 4 min
    Strategies to Build a Private Label from Ground Up - Louis Roubert - Amazon Legends - Episode #195

    Strategies to Build a Private Label from Ground Up - Louis Roubert - Amazon Legends - Episode #195

    The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry.  He has a  Master's degree in International Trade Management and Purchasing.  In today’s episode, he discusses strategies to build a private label from the ground up.
    Takeaways:
    Do not run too many campaigns.You have to have keyword research.Use long tail keywords for a cheaper cost.First, you have to spend more money on advertising.When you have enough data from your campaigns select the most profitable ones and archive the rest.When you do advertising keep in mind the main goal is to improve your organic ranking.Knowledge is like printing something on paper that deteriorates in value the moment it is acquired.Quote of the Show: My recommendation is to take the long tail keywords as exact match. This will not only be cheaper but it will also have your sales velocity going at lower ACOS.  
    Links:
    Personal – Linkedin: https://www.linkedin.com/in/louis-roubert/Thrasio – Website: https://www.thrasio.com/Thrasio – Linkedin: https://www.linkedin.com/company/thrasio/Thrasio – Instagram: https://www.instagram.com/thras.io/Thrasio – Facebook: https://www.facebook.com/thrasio/Ways to tune in:
    Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

    • 1 hr 7 min
    Winning PPC Strategies that Get Results - John Berggren - Amazon Legends - Episode #194

    Winning PPC Strategies that Get Results - John Berggren - Amazon Legends - Episode #194

    The guest on today's episode is John Berggren. He is the Marketing Director at Acquco and leads advertising efforts on and off of Amazon for their portfolio of brands. He has worked in advertising for almost a decade and has focused on driving online sales for DTC and Amazon businesses. He has successfully scaled many Amazon businesses including taking one from $0 to $10 million dollars in 90 days. In today’s episode, he discusses winning PPC strategies that get results.

    Takeaways:


    Use your product image in your ads.Show available colors in your product picture.Use all of the advertising resources available to you.You cannot calculate the amount of opportunity and potential you have on amazon.Register for the brand referral bonus program.Don’t be afraid to use the external traffic for conversion
    Quote of the Show:

    You can use Helium 10 to see what the top keywords are and how much volume there is. If it is spread across many keywords, then take the long tail approach. Sometimes you see 90% of the search volume is within one term, then go a different direction.

    Links:


    Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/Acqu.co - LinkedIn: linkedin.com/company/acquco/Acqu.co - Website: https://www.acqu.co/Acqu.co -Facebook: https://www.facebook.com/Acquco/Acqu.co -Twitter: https://twitter.com/acqucoWays to tune in:
    Apple PodcastiHeart RadioSpotifyAmazon MusicGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

    • 1 hr 1 min
    Building an Amazon Success Story With No Knowledge - Marcial Stewart - Amazon Legends - Episode #193

    Building an Amazon Success Story With No Knowledge - Marcial Stewart - Amazon Legends - Episode #193

    The guest on today's episode is Marcial Stewart. He is the definition of an innovator and entrepreneur. Playing in a gaming tournament, John Madden football to be exact. He lost a big prize pot and bragging rights to his hands being clammy from all the intense gameplay. His fingers slipped off the controller ten yards from the endzone, resulting in his running back getting hit and fumbling the football. He was devastated by the loss, and then proceeded to create a gaming glove designed for video gaming. His goal is to take this #1 ranked video gaming glove nationally and enter other markets such as the golf market, developing golf Sleekz, and fashion Sleekz. In today’s episode, he discusses building an amazon success story without knowledge.
    Takeaways:
    Make a product that solves a problem.Make sure your innovation gets the intellectual property rights first.Learn from the experts who succeeded.Instead of using outdated content when searching on Google or YouTube, find up-to-date content and take their advice.In order to get relevant results, type the current year at the end of your search.It is best to start selling with FBA.No matter what people say, never give up on what you believe in.Quote of the Show:What was so amazing was that my product was heard all the way on the 4th floor of the trade show. I had tons of business cards and my sleeks were the most talked about product of the gaming market and I didn’t even know it.  
    Links:
    Personal – LinkedIn: https://www.linkedin.com/in/marcial-stewart-74a8058a/ Gripit Sleek – Website: http://www.gripitsleek.com/Gripit Sleek – Website: https://www.youtube.com/@gripitsleekllc5373Ways to tune in:
    Apple PodcastiHeart RadioSpotifyGoogle PodcastAmazon MusicStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

    • 1 hr 2 min
    Differentiating Yourself in Three (3) Different Levels- Jonne Välilä - Amazon Legends - Episode #192

    Differentiating Yourself in Three (3) Different Levels- Jonne Välilä - Amazon Legends - Episode #192

    The guest on today's episode is Jonne Välilä. He launched his own FBA private label brand in 2017. After selling more than 1 million pens on Amazon, he founded an Amazon agency with his team. He sold both his brand and agency and co-founded aggregator eBrands in early 2021. In today’s episode, he discusses Differentiating Yourself in Three (3) Different Levels.
    Takeaways:
    Create your own unique style.Provide a demonstration of how to use the product.Make the packaging more attractive.Create how-to-use product videos.Promote the benefits of using the product.Implement the new changes fast (adapt).Quote of the Show:Many sellers don’t put themselves in the shoes of the consumer. I would guide everybody to put themselves in the consumers’ shoes and ask what I actually see in my listing and how I solve a problem. Links:
    Personal – LinkedIn: https://www.linkedin.com/in/jonne-valilaeBrands – Website: https://www.ebrands.com/eBrands – LinkedIn: https://www.linkedin.com/company/ebrands-global/Ways to tune in:
    Apple PodcastiHeart RadioSpotifyGoogle PodcastAmazon MusicStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

    • 1 hr 6 min
    Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation - Casey Hauan - Amazon Legends - Episode #191

    Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation - Casey Hauan - Amazon Legends - Episode #191

    The guest on today's episode is Casey Hauan. He is an experienced sales & marketing leader with a demonstrated history of leadership, innovation, and passion for moving forward in both e-commerce and the brick-and-mortar retail world. He is skilled in sales identification presentations, retail marketing, event creation, scaling management, and consumer goods with both a regional and global focus. Casey developed as a strong enterprise development leader through his profession by starting his own business at age 10 and having organic relationships with every side of the retail world.  Hauan earned his Bachelor of Arts Degree; focused in Public Relations/Marketing - Image Management from the University of Northern Iowa. Casey is the founder and owner of C.How Sports Marketing (A full-service "turnkey" sales representation and marketing firm) based out of Coralville, IA. In today’s episode, he discusses Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation.


    Takeaways:

    *Create your own following on social media.

    *Create lifestyle posts about people using your product then you can get a lot more clicks, Likes, and shares.

    *Best to post content on your social media page in about 2-3 days.

    *Posting on social media on weekends is not good.

    *To grow your amazon listing you need to use sources like social media to drive traffic.


    Quote of the Show:

    Find some influencers that don’t have to be famous people at all. They should have a true passion for what you do and make them an ambassador of your product.


    Links:

    Personal – Linkedin: https://www.linkedin.com/in/caseyhauan/

    C.How Sports Marketing – Website: http://www.C.HowSports.com

    C.How Sports Marketing – Linkedin: https://www.linkedin.com/company/c-how-sports-marketing/about/

    Ways to tune in:
    Apple PodcastiHeart RadioSpotifyAmazon MusicGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

    • 1 hr 7 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Brandy.Sue ,

Amazing Podcast

This podcast is my go-to when I need to freshen up on my Amazon knowledge. Thank you Nick for the amazing consistent content! My fav episode is the one with Mina Elias!!!

yay12345! ,

Valuable Info

Very valuable to hear insights from true experts!

Ffihzs ,

Great insights on how to make it work on Amazon

I really enjoy this podcast — lots of tips and tricks for how to be successful on Amazon. You will learn new things each episode!

Top Podcasts In Business

Ramsey Network
Freakonomics Network & Zachary Crockett
NPR
Jocko DEFCOR Network
Guy Raz | Wondery
Erika Kullberg

You Might Also Like