American Gem Society Laboratories Podcast webcast@multivu.com

AGS Laboratories, the world’s preeminent authority on diamond grading, tackles “The Real Ideal” in the latest podcast from the diamond grading laboratory. Based on the notion that the word “Ideal,” as it pertains to diamonds and more specifically diamond grading and grading reports, has become generic, the podcast offers a detailed definition of the term and provides simple, actionable tips for identifying a Real Ideal cut diamond. The Real Ideal Cut diamond can only be supported by a grading report from the American Gem Society Laboratories. The AGS Laboratories introduced the Ideal Cut Diamond in the 1990s and is the only diamond-grading laboratory with an objective and scientifically vetted method of evaluating a diamond’s cut.

AGS Laboratories, the world’s preeminent authority on diamond grading, is proud to announce the availability of "Diamond Buying 101"– a practical, informative, and in-depth video providing the broadest scope of any consumer guide to diamond buying available today. “Diamond Buying 101” is available free of charge at http://www.agslab.com/video_db_101.html and YouTube.com.

Memorial Day is a time to commemorate and honor service men and women who have died while serving their country. Observed on the last Monday in May, Memorial Day is marked with memorial services and American flags. Memorial Day is also considered to be the first day of summer and an occasion to hold family picnics and watch the Indianapolis 500. This Memorial Day, consider the sacrifices of these servicemen and women as and join Frank Dallahan, President and CEO of the American Gem Society Laboratories, and explore war's effect on love, marriage and engagement.

Information is power this April Fool’s day as listeners are armed with diamond buying and diamond treatment information. Learn about natural diamonds and the treatments or enhancements performed on Mother Nature’s stones before encountering these options at jewelry stores across the country.

There is a new diamond shape and cut on the market - the AGS Princess and it's emerging as a very popular choice of brides to be everywhere. The AGS Princess is a diamond cut for maximum brilliance and sparkle making it a popular cut with brides who want something unique, different, and beautiful. While round diamonds are still the most popular shape in engagement rings, princess cuts aren't too far behind.

61% of all American consumers celebrate Valentine's Day, representing $13.7 billion in gift sales. 22% of these Valentine's Day-celebrating consumers total are men - men who are planning on buying something that glitters for this occasion.