Amidst AI Crackdown Hype, FTC Stakes Out Aggressive New Position On Unfairness

Much has already been said and written about the FTC’s recent enforcement initiative, dubbed “Operation AI Comply.” The coordinated sweep announced last month involved five separate FTC enforcement actions against companies using or claiming to use AI tools to enhance consumer goods and services. For example, as part of the sweep, the FTC targeted a company called DoNotPay that claimed its “AI Lawyer” services could substitute for a human lawyer and “replace the $200-billion-dollar legal industry with artificial intelligence” – claims that we, as KDW attorneys, were glad to see were found not to be substantiated. The sweep also involved enforcement actions against three business opportunity providers that claimed their AI tools could help customers generate passive income via online storefronts. https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/amidst-ai-crackdown-hype-ftc-stakes-out-aggressive-new-position-on-unfairness-and-means-and-instrumentalities-liability Donnelly McDowell dmcdowell@kelleydrye.com (202) 342-8645 www.kelleydrye.com/people/donnelly-l-mcdowell Kate White kwhite@kelleydrye.com (202) 342-8855 https://www.kelleydrye.com/people/katherine-white Ioana Gorecki igorecki@kelleydrye.com (202) 342-8417 www.kelleydrye.com/people/ioana-gorecki Leah Plagge Rabkin lrabkin@kelleydrye.com (202) 342-8523 https://www.kelleydrye.com/people/leah-plagge-rabkin Hosted by Simone Roach Subscribe to the Ad Law Access blog - www.kelleydrye.com/subscribe Subscribe to the Ad Law News Newsletter - www.kelleydrye.com/subscribe View the Advertising and Privacy Law Resource Center - www.kelleydrye.com/advertising-and-privacy-law Find all of our links here linktr.ee/KelleyDryeAdLaw