Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.
In this week’s episode:
– How will the ad exchanges’ announced commitment to programmatic principles impact the industry?
– Is Publicis’ divestment of Publicis Health Services the start of things to come?
– Do brands understand branding?
– Is OTT the only possible future of TV advertising?
– How is Accenture Interactive mobilising its execution layer?
정보
- 프로그램
- 주기일일 시리즈
- 발행일2018년 10월 22일 오전 7:28 UTC
- 길이35분
- 시즌1
- 에피소드3
- 등급전체 연령 사용가