Brands In Action

David Baldwin
  • 4.9 (21)
  • MARKETING
  • CADA DOS SEMANAS
Brands In Action

A podcast that asks brands the questions every brand should be asking. We believe a brand is a set of behaviors based on its values and beliefs. Some of those beliefs just happen to be advertising and design, but it can be much more than that. Join us as some of biggest and best brands in the world tell their stories about how they use their values to grow.

  1. David Baldwin / Baldwin&, Ponysaurus Brewing

    03/10/2023

    David Baldwin / Baldwin&, Ponysaurus Brewing

    What happens when the host becomes the guest? Today, David Baldwin sits on the other side of the microphone to talk with Mitch Bennett, the ECD who took over creative duties for David, and Ashley Yetman, Co-CEO and head of strategy at Baldwin&, who recently bought the agency. Join us for a fun discussion about what it was like building three purpose-based brands, the power of creativity, and what retirement might look like for someone who can't stop creating things.

    39 min
  2. Mariah Eckhardt / Burt's Bees

    05/09/2023

    Mariah Eckhardt / Burt's Bees

    Mariah Eckhardt runs one of the coolest natural brands going, and one of the OG purpose brands at that. On today’s episode, we talk with Mariah about how running everything at Burt’s Bees – from PR and promotions to marketing and everything in between – has led her to know and live this brand, inside and out. She also talks about how their purpose drives everything they do, not just the communications.

    44 min
  3. Jackie Woodward / Bojangles

    22/08/2023

    Jackie Woodward / Bojangles

    Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.

    29 min
  4. Christa Leupen / Butterball

    08/08/2023

    Christa Leupen / Butterball

    Can you think of a brand with better unaided awareness than Butterball? Today, Christa Leupen talks about how the company uses their purpose to drive the entire organization. Join us for a lively discussion on what makes the brand tick and how they use their purpose to drive the use of turkey every day – not just on Thanksgiving.

    30 min
  5. Philip Freeman / Murphy's Naturals

    25/07/2023

    Philip Freeman / Murphy's Naturals

    Philip Freeman is a walk-the-talk kinda guy in every aspect of his life. As the founder of Murphy's Naturals, he's building a company that brings natural mosquito repellents to the world that are good for you and good for the environment at the same time. They call their philosophy DOG – Do Others Good. Philip uses the Murphy's brand and mission to drive everything they do, and they're growing like crazy – so maybe give it a listen.

    36 min
  6. Quinn O’Brien / Carnegie Learning

    11/07/2023

    Quinn O’Brien / Carnegie Learning

    We’re talking education this week with Quinn O’Brien, CMO at Carnegie Learning, which is the leading brand for education tools and methods. Quinn brings his experience working on mega brands like IBM, Volkswagen, and Lenovo to the space where Carnegie is dedicated to helping teachers create more “Aha!" moments” for students. Quinn has a lot of marketing wisdom, give him a listen.

    45 min
  7. Christopher Symmes / Unilever

    20/06/2023

    Christopher Symmes / Unilever

    Join us for an inspiring conversation with Christopher Symmes, Director of Marketing at Unilever where he manages their dressings line, including Hellmann’s, Sir Kensington’s, and Maille. Christopher is a living, breathing adherent to Brand Purpose and showing how it can drive your business – not just your advertising – to foster growth and create change. In fact, sometimes Brand Purpose isn’t part of the advertising at all.

    36 min
  8. Bruce Bildsten / Best Buy

    06/06/2023

    Bruce Bildsten / Best Buy

    Brilliant decisions, a great culture, and really smart people are the reason Best Buy has thrived during the great migration to e-commerce. That and smart people like Bruce Bildsten. Bruce has built a world class in-house agency and now produces work as good as any you can find in the biz. In today’s episode, he talks about what makes a great in-house agency, creative person, and brand.

    40 min
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A podcast that asks brands the questions every brand should be asking. We believe a brand is a set of behaviors based on its values and beliefs. Some of those beliefs just happen to be advertising and design, but it can be much more than that. Join us as some of biggest and best brands in the world tell their stories about how they use their values to grow.

Información

  • Creador
    David Baldwin
  • Años de actividad
    2020 - 2023
  • Episodios
    65
  • Clasificación
    Apto
  • Copyright
    © 2020 Brands In Action
  • Mostrar sitio web
    Brands In Action

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