An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen

Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand. Mercedez Lockett-Hart is the Employer Brand Manager at Adyen. Mercedez Lockett-Hart on LinkedIn: https://www.linkedin.com/in/mercedezlocketthart/ Careers at Adyen: https://careers.adyen.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!