The Skift Travel Podcast

Skift Travel News
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The Skift Travel Podcast

Get the latest from the most-trusted travel industry news source. Skift sits down with creatives, executives, and entrepreneurs from across travel to discuss their insights and perspectives on the hows and whys of travelers’ habits, industry patterns, and the seismic changes happening across the industry. Listen for exclusive conversations with travel leaders and Skift's own in-house editors and analysts. Read the latest news every day at skift.com/news

  1. Tourism Australia's $230 Billion by 2030 Goal

    4天前

    Tourism Australia's $230 Billion by 2030 Goal

    In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko discuss the significance of tourism in Australia with Pip Harrison, the Managing Director of Tourism Australia. They explore personal experiences in Australia, the economic impact of tourism, sustainable growth strategies, and the challenges of over-tourism. The conversation also delves into the growing importance of Asian markets, the effects of geopolitics on travel, aviation strategies for enhancing connectivity, and the marketing campaigns aimed at attracting visitors to Australia. In this episode, we explore the multifaceted role of sports in Australia's identity, the challenges and opportunities presented by live tourism, the importance of indigenous tourism, and the marketing strategies that have made Australia a leading destination. Pip Harrison shares insights on how sports events drive tourism, the significance of sustainability and accessibility, and the evolving landscape of tourism marketing in the digital age. Takeaways Tourism is Australia's number one service export, worth $177 billion. Sustainable growth in tourism is a priority for Australia. Australia does not currently face an over-tourism problem. Asian markets are growing faster than Western markets for Australian tourism. The US remains a key market for Australian tourism. Aviation is crucial for Australia as an island nation. Direct flights from Sydney to New York are on the horizon. Marketing strategies have evolved from Crocodile Dundee to a more inclusive approach. The welcoming nature of Australians is a key attraction for visitors. An animated kangaroo named Ruby is part of the new marketing campaign. Australia invests heavily in sports, with $12 billion annually. The Sydney Olympics significantly boosted the tourism economy. Women's sports are gaining popularity, especially rugby. Indigenous tourism is becoming more accessible and authentic. Sustainability is a key focus for the tourism industry. Social media is crucial for modern tourism marketing. Australia has a strong presence in social commerce. The tourism industry is adapting to changing consumer behaviors. Engaging with indigenous cultures enhances the tourism experience. Marketing strategies must evolve with technology and consumer trends. Chapters 00:00 Introduction to Australia and Personal Experiences 03:13 The Importance of Tourism in Australia 05:56 Sustainable Growth and Over-Tourism Challenges 08:59 The Asian Century and Market Trends 11:58 Impact of Geopolitics on Tourism 15:00 Aviation Strategy and Connectivity 17:57 Marketing Strategies and Campaigns 22:05 The Role of Sports in Australia's Identity 29:15 Challenges and Opportunities in Live Tourism 33:03 Indigenous Tourism and Cultural Experiences 36:46 Marketing Australia: Lessons and Insights Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

    43 分钟
  2. How AI Will Transform Travel Search

    2月20日

    How AI Will Transform Travel Search

    In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko sit down with Thomas Reiner from Altimeter Capital to discuss the transformative impact of AI on the travel industry. They cover the shift from traditional keyword searches to conversational AI, the importance of trust in AI-driven travel planning, and the implications for online travel agencies and direct bookings. The conversation also explores the role of user-generated content and voice technology in enhancing the travel experience. Takeaways AI agents will significantly change how travel is planned. The travel industry is moving towards conversational AI. Trust in AI is crucial for travel planning. Direct bookings will increase as AI evolves. User-generated content will play a key role in travel decisions. Voice AI will enhance user experience in travel. The traditional OTA model may face challenges from AI. Personalization will be a major focus for AI in travel. AI will streamline the booking process for consumers. The future of travel will involve more direct interactions with suppliers. Chapters 00:00 Introduction to AI in Travel 02:59 The Shift from Keywords to Conversational AI 05:55 Trust and AI in Travel Planning 08:48 Impact on Online Travel Agencies 11:57 The Future of Direct Bookings 14:53 User-Generated Content and AI 17:59 The Role of Voice in Travel AI 20:53 Blue Sky Predictions for AI in Travel Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

    31 分钟
  3. TikTok, Instagram and Travel Influencers with Beautiful Destinations’ Jeremy Jauncey

    2月13日

    TikTok, Instagram and Travel Influencers with Beautiful Destinations’ Jeremy Jauncey

    Skift’s Sarah Kopit and Seth Borko are joined by Jeremy Jauncey, CEO of Beautiful Destinations, to discuss the burgeoning field of social commerce within the travel industry. The conversation explores how platforms like TikTok and Instagram are reshaping travel discovery and planning, the evolving consumer behaviors in travel bookings, and the potential future of travel commerce driven by influencers and social media. They also touch on the role of major platforms, including YouTube, in this dynamic landscape. In this conversation, Jeremy discusses the evolving landscape of travel marketing, emphasizing the importance of content creation over traditional advertising. He highlights the shift in budget allocation towards continuous content creation, particularly short-form video, and the role of influencers and creators in this new paradigm. The discussion also touches on the trends in social commerce, particularly in Asia, and the potential for social media to address issues like overtourism by promoting lesser-known destinations. Jeremy shares insights on how social media influences travel choices and the importance of adapting marketing strategies to leverage the power of creators. Takeaways Social commerce is rapidly growing in the travel industry. TikTok has become a significant platform for travel discovery. Consumers are increasingly using social media for travel planning. The integration of video content is essential for travel marketing. Travel bookings are shifting towards social media platforms. Influencers play a crucial role in driving travel commerce. The future of travel transactions may heavily involve social media. Major OTAs are beginning to recognize the power of social commerce. YouTube is an important player in the travel content ecosystem. Consumer expectations for travel experiences are evolving. Understanding the shift in travel marketing budgets is crucial. Content creation is now prioritized over traditional advertising. Influencers and creators serve different roles in marketing. Social commerce is growing, especially in Asia. Overtourism can be mitigated through strategic content promotion. The travel industry must adapt to the creator economy. Boutique hotels are leveraging social media effectively. Diverse content can enhance travel experiences. Social media can drive direct bookings for unique properties. The algorithm helps consumers discover new travel options. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

    44 分钟
  4. From JetBlue to Breeze: David Neeleman’s Aviation Vision

    2月8日

    From JetBlue to Breeze: David Neeleman’s Aviation Vision

    In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko engage in a comprehensive discussion with David Neeleman, founder of JetBlue and Breeze Airways. The conversation covers the fragility of the aviation industry, the challenges faced by low-cost carriers, the implications of mergers, and the regulatory landscape affecting market consolidation. Neeleman also shares his critical views on sustainable aviation fuel (SAF) and discusses the future of Breeze Airways, emphasizing innovation and the use of technology to enhance customer experience. Takeaways The aviation industry is fragile and can change quickly. Drones and new technologies are reshaping airspace management. Low-cost carriers face significant challenges from larger airlines. Mergers can eliminate competition but may not solve underlying issues. Regulatory bodies play a crucial role in market dynamics. Sustainable aviation fuel (SAF) is controversial and costly. Customer demand for sustainability initiatives is low. Innovation in air travel is essential for future growth. Breeze Airways aims to leverage technology for better service. The future of aviation may include pilotless planes and AI advancements. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

    36 分钟
  5. Kayak CEO on This Year’s Travel Megatrends

    1月24日

    Kayak CEO on This Year’s Travel Megatrends

    In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko sit down with Steve Hafner, CEO of Kayak, in New York City to discuss this year’s travel Megatrends. They start with Skift’s lead Megatrend for 2025: The growing impact of live tourism on travel trends, highlighting how major events like Formula 1 races and Taylor Swift concerts drive significant travel demand, especially in smaller markets. To capitalize on this, Kayak is using AI to anticipate major travel events by creating targeted landing pages that help users easily find relevant travel options. While these events generate substantial interest, Hafner acknowledged the challenge of effectively monetizing event-driven travel and noted that Kayak is still working on fully integrating ticketing with travel planning, including partnerships with platforms like SeatGeek.  Another notable trend is the rise of pet-friendly travel, with 6% of Kayak’s searches including pet-friendly filters, showing that travelers are increasingly factoring in their pets when planning trips. Similarly, social media and influencer marketing are becoming critical tools for travel discovery. Kayak is working on a model where influencers can earn commissions when their followers book travel through their recommendations, turning social media into a performance marketing channel.  Hafner also addressed the rise of AI-powered search engines like ChatGPT and Gemini, which present both challenges and opportunities for Kayak. As AI increasingly helps users find travel options without visiting traditional search engines, Kayak is working to integrate its services into AI models while maintaining direct user engagement. He noted that Google's shift toward AI-driven search results is reducing organic visibility for travel companies, forcing Kayak to invest more in paid advertising and alternative marketing strategies.  International travel demand is also increasing, particularly to Asia (notably Japan), as travelers seek more diverse experiences beyond the U.S. Hafner attributed this trend largely to social media influence, where platforms like TikTok inspire travelers with visually appealing destinations. Despite concerns over crime and Airbnb restrictions, New York City remains a top travel destination, with high demand driving hotel prices up.  Looking ahead, Hafner emphasized that Kayak is focusing on improving its mobile app and adapting to AI-driven search trends to stay competitive in an evolving travel landscape. He believes that AI will play a major role in travel booking, with agentic AI potentially automating travel planning and purchases in the near future. As the industry evolves, Kayak is striving to remain a key player by leveraging technology, enhancing user experience, and staying ahead of shifting consumer behaviors. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

    32 分钟
  6. 2025 Travel Outlook: Steady Growth, Consumer Optimism and Industry Shifts

    1月9日

    2025 Travel Outlook: Steady Growth, Consumer Optimism and Industry Shifts

    In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko discuss their travel predictions for 2025, reflecting on holiday experiences and the need for a return to routine. They explore consumer spending trends, regional differences in travel priorities, and the impact of social media on travel bookings. The conversation also covers growth in the online travel sector, the hotel industry's revenue projections, and insights from consumer surveys that reveal a strong desire for exploration and travel as a top discretionary expense. Takeaways Travel remains a top priority for consumers in 2025. A consumer survey indicated a 9% increase in travel spending. India shows the highest expected growth in travel spending at 14%. Social media is becoming a trusted platform for travel bookings. The online travel sector is projected to grow significantly in 2025. The hotel industry is on track to reach nearly a trillion dollars in revenue. Airlines are expected to see steady growth, with a focus on premium services. Consumer optimism about travel spending is high despite economic uncertainties. Exploring new destinations is a key travel goal for 2025. The travel industry is adapting to changing consumer preferences and behaviors.

    33 分钟
  7. How I Travel Podcast: Secrets to Unwinding

    1月9日

    How I Travel Podcast: Secrets to Unwinding

    In this episode of Skift's How I Travel series, Skift CEO & Founder, Rafat Ali, interviews Sarah Kopit, Editor-in-Chief of Skift, discussing her personal travel philosophy, habits, and reflections. They explore topics like her transition from fast-paced work life to relaxed, unplugged vacations, her family-oriented travel preferences, her minimalist approach to packing, and her cautious stance on environmental travel. The conversation highlights her upbringing in a travel-loving family, her adventurous pre-kids travel experiences, and her current focus on creating enriching travel experiences for her children. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

    47 分钟
  8. How I Travel: Airport Dad Mode

    2024/12/31

    How I Travel: Airport Dad Mode

    In this episode of the Skift How I Travel series, Skift Founder & CEO, Rafat Ali, interviews Skift's Chief Product Officer, Jason Clampet, about his travel habits and philosophies. They discuss Jason's unfussy approach to travel, the balance between local and international trips, airline loyalty, packing strategies, and the importance of food in travel experiences. Jason shares insights on family travel, home swapping, and his pet peeves regarding hotel usability, particularly in relation to hooks and lighting. In this conversation, Rafat and Jason discuss various aspects of travel, including hotel experiences, exploring new destinations, maintaining fitness on the road, food choices, the role of technology, overcoming language barriers, and the appeal of cities like Copenhagen. They also touch on how their travel habits have evolved over time, the significance of souvenirs, and advice for future travelers. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

    53 分钟
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Get the latest from the most-trusted travel industry news source. Skift sits down with creatives, executives, and entrepreneurs from across travel to discuss their insights and perspectives on the hows and whys of travelers’ habits, industry patterns, and the seismic changes happening across the industry. Listen for exclusive conversations with travel leaders and Skift's own in-house editors and analysts. Read the latest news every day at skift.com/news

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