Analyzing our audience

Understanding our audience in a nuanced manner is critical before we begin to draft our words, create pitch perfect tone, and design our slides. In doing so, we vastly increase the likelihood of achieving the desired outcome of our communication, and avoid losing audience engagement. In this episode, we hear from the Chief Credit Officer of Sunflower Bank, Jennifer Norris.

Brought to you by PREZENT.AI and Executive Producer, Rajat Mishra.