Anatomy of a Press Conference; with Amy Shaw

If you've ever wondered what kind of work goes into producing a press conference, tune in as SNM's Associate Director of Public Relations Amy Shaw shares best practices for obtaining media coverage. Amy discusses how to connect with reporters, how to hold a virtual press conference, and how to maintain momentum and relationships after the press conference. Recorded in December 2009. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.