Andrea Pascual on Telling Stories Through Design

Career highs and career lows… whether we’re still stuck in the corporate grind or we’ve made the leap to full time freelance, we’ve all experienced them. The key? Never let those lows stand in the way of getting back to it and reaching your next peak.

Welcome to season three, episode four of the Freelance Founders podcast. We’re talking to Andrea Pascual, a Toronto-based fashion designer and founder of her own eponymous clothing brand. She is also the founder of Cool Eye Creative, a brand strategy and graphic design studio that builds trustworthy brands for diverse founders.

Today, Andrea is telling us about her inspiration behind starting her own fashion line, how she prioritizes her mental health, and the advice she’d give her 20 year old self.

Some Questions Asked:

• Can you take us through the journey of your career? (00:14)
• What was your inspiration behind starting your own fashion line? (03:26)
• Could you tell us a little bit more about the fundamental values that you built Cool Eye Creative on? (09:44)
• What has been your career high and your career low? (11:40)

In This Episode, You’ll Learn:

• How the COVID-19 pandemic affected Andrea’s career trajectory (01:40)
• What Andrea found most challenging about starting her own label (04:34)
• How Andrea sets boundaries for herself in order to maintain a work life balance (15:48)
• How Andrea started her two businesses without investors (17:48)

Connect with Andrea:

• Instagram
• Website
• Sushi Fridays podcast
• Cool Eye Creative

Let’s Connect:

• Website
• Linkedin
• Instagram

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