9 episodes

Welcome to "Andrew Asks How," where curiosity leads and deep insights follow. Join your host, Andrew, as he dives into the minds of innovators, thinkers, and creators from across the globe. Each episode explores the journeys, strategies, and philosophies of individuals who are shaping our world. From the transformative power of blockchain and NFTs to the nuances of brand building in the digital age, "Andrew Asks How" uncovers the hows and whys behind today's most intriguing developments. Whether it's a deep dive into the future of Web3 with industry pioneers or unraveling the complexities of modern marketing with leading strategists, this podcast is your gateway to understanding the mechanics behind the magic. Tune in to ignite your mind and inspire your next big idea.

Andrew Asks How Andrew Forte

    • Business

Welcome to "Andrew Asks How," where curiosity leads and deep insights follow. Join your host, Andrew, as he dives into the minds of innovators, thinkers, and creators from across the globe. Each episode explores the journeys, strategies, and philosophies of individuals who are shaping our world. From the transformative power of blockchain and NFTs to the nuances of brand building in the digital age, "Andrew Asks How" uncovers the hows and whys behind today's most intriguing developments. Whether it's a deep dive into the future of Web3 with industry pioneers or unraveling the complexities of modern marketing with leading strategists, this podcast is your gateway to understanding the mechanics behind the magic. Tune in to ignite your mind and inspire your next big idea.

    Andrew Asks How # 10 Peter Lobanov

    Andrew Asks How # 10 Peter Lobanov

    Here's a suggested description for Episode 10 of "Andrew Asks How":
    Episode 10: Crafting a Global Icon with Peter from Pudgy Penguins
    In this episode, Andrew chats with Peter (@chefgoyardi), Chief Creative Officer of Pudgy Penguins, about their ambitious journey to make Pudgy Penguin the most recognizable penguin globally. They explore the essence of brand building and how Pudgy Penguins is leveraging various platforms and strategies to reach this goal.
    Key topics include:
    An introduction to Peter and his colleague Michael (@MichaelKdcl).Discussions on what defines a brand and methods to quantify its strength.How Pudgy Penguins prioritizes security with partnerships like @beausecurity.Insights into the success metrics for @OverpassIP and what the future holds.The team's promises, guiding principles, and memorable moments like normie friends and family members sharing Pudgy Penguin GIFs.The strategic role of GIFs in creating touchpoints and engaging audiences.Anecdotes about a Hollywood executive's fascination with the Pudgy Penguin.The overarching goals for Pudgy Penguins as a brand and intellectual property.Challenges and strategies around hiring the right talent to fuel growth.A look at Pudgy Penguins’ ambitious strategy involving Walmart’s 6,000 global locations.The core mission of Pudgy Penguins to create feel-good moments for its community.The transparency and community engagement through building in public on YouTube and plans for the next six months.Join Andrew and Peter for a detailed look at how creativity, strategic partnerships, and community involvement are shaping Pudgy Penguins into a cultural phenomenon.

    • 1 hr 12 min
    Andrew Asks How # 9 Heidi Christine

    Andrew Asks How # 9 Heidi Christine

    Episode 9: Decoding the Pixels Phenomenon with Heidi Christine
    Join Andrew for a fascinating conversation with Heidi Christine (@heidichristne), CMO of Pixels (@pixels_online), as they delve into the strategies and visions that drive the innovative gaming platform, Pixels. This episode provides a deep dive into how Pixels is blending traditional gaming experiences with the dynamic capabilities of blockchain technology.
    Key topics include:
    Heidi’s role and day-to-day activities at Pixels.An overview of what Pixels is and what sets it apart in the gaming industry.Strategies for onboarding users who are curious about crypto.The growth of Pixels in conjunction with Ronins, supported by data from @nansen_ai.Exploring the concept of Social Fi and its importance to Pixels.A comparative analysis of Pixels and traditional web2 games.Tactics used by Pixels to drive user flow and engagement.Celebrating the successful launch of the Pixels token.End the episode with an invitation to learn more about the intriguing world of Pixels and how it’s paving the way for the future of gaming.

    • 39 min
    Andrew Asks How #8 Second World Gaming

    Andrew Asks How #8 Second World Gaming

    Episode 8: Leveling Up with Second World Gaming
    In this episode, Andrew dives into the dynamic world of blockchain gaming with insights from the team at Second World Gaming. The discussion revolves around their recent developments, strategic plans, and the integration of educational elements to enhance user experience.
    Key topics include:
    The user experience of a recent airdrop claim and its impact.What's on the horizon for Second World Gaming.An educational layer explaining Second World Gaming’s products.How Second World Gaming allocates resources to other communities.Strategies to attract users from Web2 platforms.The significance of token synchronizations in their ecosystem.Tactics to drive revenue and profit within blockchain games.The role of Web2 distribution channels in expanding reach.The potential expansion into mobile gaming.Exploring collaborations outside of gaming.Insights into engagement by the largest gamers.How early supporters of Second World Gaming will be rewarded.Exclusive 'alpha' and more information about the brand.Special thanks to @THRIV3PBN for their invaluable help in facilitating this engaging discussion.
    Tune in for a comprehensive look at how Second World Gaming is forging new paths in the gaming industry through innovative blockchain solutions.

    • 49 min
    Andrew Asks How #7 Quirkies

    Andrew Asks How #7 Quirkies

    Here's a suggested description for Episode 7 of "Andrew Asks How":
    Episode 7: Diving Deep into Quirkies with Papii
    In this episode, Andrew chats with Papii (@OneAndOnlyPapii), the Head of Web3 at Quirkies (@quirkiesnft). Tune in as Papii shares his journey into the blockchain industry and the innovative strategies employed by Quirkies to engage and expand their community in the Web3 space.
    Discussion highlights include:
    Papii's entry into the blockchain sector and what inspired his move.Strategies to transition the crypto-curious to crypto-native status.Effective tactics to boost conversion rates to crypto-native.An in-depth look at Quirkies' brand strategy.Exciting new announcements from Quirkies.The onboarding strategy that sets Quirkies apart.The emotional connection Quirkies aims to create with its audience.Insights into the loyalty of Quirkies holders, with data supporting that most have retained their assets for over a year.Strategies to empower and leverage brand evangelists.The vision and end goals for the Quirkies comic book series.Additional learning opportunities about Quirkies and some valuable crypto 'alpha' or insider tips.Join Andrew and Papii for a detailed exploration of Quirkies’ approach to building a standout brand in the bustling NFT market.

    • 39 min
    Andrew Asks How #6 Magic Eden

    Andrew Asks How #6 Magic Eden

    Episode 6: The Realities of Cross-Chain Innovation with Magic Eden
    Join Andrew for a practical discussion with Zhuoxun Yin, Co-Founder and COO (@ZhuoxunYin), and Johnny Johnson, Business Development Manager (@MetaverseJohnny), from Magic Eden (@MagicEden). They delve into the nuts and bolts of Magic Eden's approach to cross-chain functionality and what it really means for users and the broader market.
    Key topics covered include:
    Why Magic Eden is not charging fees at the moment and how that affects users.The development and impact of their new cross-chain wallet.Significant swap volumes between Ethereum and Bitcoin and what this indicates.The rationale and impact of listing ordinals on the platform.How different Magic Eden products complement each other.The role of creators in the ecosystem and the structure of rewards.Technical and strategic challenges in launching the new wallet.Discussion on whether Bitcoin ordinals are just a passing trend.Insights into Bitcoin spending habits based on consumer data.Zhuoxun Yin's personal conviction in the future of Bitcoin ordinals.Efforts to ensure user-friendliness across different blockchain networks.Addressing user friction without solely relying on incentive programs.How brand and character IPs are being leveraged.Future payment options on Magic Eden, including the potential addition of the $MEME token.Evidence of growth in unique active wallets and what this means for the platform.Magic Eden's strategy to become a comprehensive end-to-end platform.Strategies for keeping users engaged and the initial success of their Mint-To-Earn model.Special thanks to Ruto (@GianTheRios) and Zimmy (@Zimmy_eth) for their support during this interview!
    Listen in for a clear-eyed view of how Magic Eden is navigating the complexities of blockchain technology and user engagement.

    • 54 min
    Andrew Asks How #5 Andrew Saunders

    Andrew Asks How #5 Andrew Saunders

    Episode 5: Decoding Crypto Marketing with Andrew Saunders
    Join host Andrew as he engages in a comprehensive conversation with Andrew Saunders, the CMO/CSO of @hashflow. This episode delves deep into the realms of strategy and marketing within the evolving landscape from Web2 to Web3. Whether you're a marketing professional or a crypto enthusiast, bookmarking this episode is a must—you're guaranteed to learn something valuable.
    Key discussions include:
    Understanding what makes Andrew Saunders a credible voice in marketing.The transition challenges and strategies from Web2 to Web3 businesses.Exploring the most impactful marketing strategies today.Converting the crypto-curious into crypto-native users.Key marketing pitfalls to avoid.Effective community acquisition strategies and incentive programs.The role of airdrops in user retention and encouraging repeat engagement.Debating if Daily Active Users (DAU) is merely a vanity metric.Identifying the most crucial data sets for marketers.Best practices for improving retention and conversion rates.How Hashflow prioritizes community obsession and benefits to maximize impact.Plus, get exclusive insights into Hashflow’s community-focused initiatives including focus group testing and beta access opportunities.
    This episode is a treasure trove of insights for anyone looking to enhance their marketing prowess in the digital age, especially within the cryptocurrency sector.

    • 42 min

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