The Hotel Florist

Franceska McCaughan
  • 4,8 (20)
  • NGHỀ NGHIỆP
The Hotel Florist

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

  1. 22 GIỜ TRƯỚC

    How to Find Out Who Your Competition Is

    In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identify the current florist working with your target hotels, and why social media sleuthing can give you an edge. We also discuss the importance of reaching out directly to hotel management to gather crucial information about existing contracts and upcoming opportunities. Plus, find out how to build a competitor database to better understand the market landscape and position yourself for success. Whether you're new to the business or looking to refine your approach, these tips will help you stay one step ahead!   0:34 Using instagram hashtags to find a hotel’s florist 1:19 Checking tagged photos on the hotel's account 1:55 How to contact the hotel directly to find out who is their florist  2:33 Following and observing competition and creating a database If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    4 phút

  2. 5 NGÀY TRƯỚC

    BTS of THF (Petals to Profit vs. HFPM)

    Welcome to today's episode, where we take you behind the scenes of how The Hotel Florist came to life! In this episode, we explore the journey from feeling stuck in a luxury floral design business to creating a thriving educational platform that teaches florists how to partner with hotels and build profitable, sustainable businesses. We'll dive into the origins of "Petals to Profit" and "The Hotel Florist Profit Method," two signature programs designed to help you scale, streamline, and succeed in the floral industry. If you're ready to learn how to transform your passion into profit, stay tuned—this episode is packed with insights and inspiration!   0:30 The origins of the hotel florist 3:42 The three signature programs the hotel florist offers 5:49 Petals to Profit program overview 9:01 The Hotel Florist Profit Method overview 10:20 The Hotel Florist Starter Kit  If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    12 phút

  3. 7 THG 1

    Stop Doing THIS to Close Deals and What To Do Instead

    In this episode we’re diving into the art of pitching and nurturing client relationships with a focus on hotels. Have you ever felt like your brilliant ideas are falling flat, or that your creative pitches just aren’t hitting the mark? We’re here to flip the script! In this episode, we’ll explore how to shift your mindset from just landing a contract to showcasing your value once you’re hired. We’ll share practical tips on how to present your ideas confidently, build meaningful connections, and ensure that your proposals stand out without putting all the power in the client’s hands. Whether you’re just starting out or looking to refine your approach, we’ve got you covered with strategies to turn your pitches into lasting partnerships. Let’s get started!   0:30 Pitching ideas to land hotel accounts 1:24 Examples of practical ideas to pitch to a hotel 2:03 Be cautious not to put the power in the client’s hands by offering too much upfront 4:27 The importance of building long term relationships    If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    7 phút

  4. 2 THG 1

    You Will Not Touch a Stem Until You Make the Sale

    Welcome to today’s episode! If you’ve ever felt intimidated by the idea of selling or worried about coming off as pushy, you’re not alone. We’re diving into how you can shift your mindset and make selling feel less like a chore and more like sharing your amazing talents with the world. I’ll share tips on overcoming those sales fears, why it’s crucial to put yourself out there, and a fun challenge to get you consistently selling for the next 30 days. Let’s dive in! 0:31 Overcoming your fear of selling 1:26 A daily sales challenge to jumpstart your sales 4:02 How to build sales as a habit 6:51 Setting goals to increase your sales efforts 7:25 Make selling a non-negotiable part of your daily to-do list  If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    10 phút

  5. 31/12/2024

    What If the Hotel Only Wants Plants and Not Flowers?

    Hey there, floral friends! Welcome back to another episode of 'The Hotel Florist'—your go-to podcast for all things blooming in the floral industry!  Today, we’re diving into one of the biggest fears we florists face: feeling like we have to know everything. Whether it’s mastering every plant, becoming a holiday decor guru, or tying the perfect bow, it can be overwhelming to think we need to be experts in everything under the sun. But here’s the secret: you don’t have to!  So, grab a cup of coffee, sit back, and get ready to feel inspired, empowered, and ready to take on anything the floral world throws at you. Let’s jump in!" 0:45 Overcoming fear and taking action 1:41 The valuable lessons learned by adapting to new markets 3:50 Transforming fear into curiousity 6:00 Outsourcing tasks to focus on core strengths and project management If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    10 phút

  6. 19/12/2024

    What to Say When You Feel the Hotel Isn’t Priortizing Flowers

    In today's episode,  we're diving into what to do when you feel that the hotel just isn't prioritizing flowers. We'll explore how to navigate the tricky gap between what you see online and the reality when you step into a hotel. I’ll share some tips on how to turn that awkward moment into an opportunity by asking the right questions and positioning yourself as a valuable partner rather than just another vendor. We’ll talk about how understanding the hotel's current situation can help you propose the right solutions and build lasting relationships. It’s not about closing the deal on the first visit – it’s about creating connections, being persistent, and staying informed so you’re always ready when the perfect opportunity comes along. Let’s get started!   0:30 Why you should check the reality against the hotel's online presence 1:31 Read the room and ask questions 4:21 Understand the hotel’s current situation 5:53 How to position yourself as a solutions provider 7:31 Build relationships, not just contracts 9:01 Why staying persistent and informed will help you strategize your approach effectively   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    11 phút

  7. 17/12/2024

    Who You Should Really Be Talking to on IG

    In this episode, we’re diving into the essentials of using Instagram to connect with the right people in the hotel industry. It’s not just about posting pretty pictures—it’s about understanding how to market your floral business like a billboard. We’ll discuss why focusing on being a florist rather than a content creator can actually be a more effective strategy. You’ll also learn what kind of content grabs the attention of a hotel’s PR director and how to tailor your Instagram profile to make a lasting impact. Plus, we’ll explore how building a strong culture in your floral business can naturally enhance your social media presence, helping you create authentic connections that matter.   0:30 How to approach Instagram marketing by treating your profile like a billboard 1:20 Why prioritizing your craft as a florist over content creation leads to better results 2:25 The types of content that catch the eye of a hotel PR director 4:25 Actionable strategies to optimize your Instagram page for success 6:30 How a client-focused culture in your floral business naturally enhances your social media marketing If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    8 phút

  8. 12/12/2024

    What Time Should You Aim to Speak to the GM?

    In this episode, we’re talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules is key to catching the GM at the right moment. I’ll share insights on the best time of day to visit the hotel, increasing your chances of having that crucial conversation. Timing is everything, and knowing when to approach can make all the difference in your success as a hotel florist.   0:15 How different hotels structure their management schedule 1:00 The best time to go to the hotel to catch the GM If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    3 phút
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4,8
/5
20 Xếp hạng

Giới Thiệu

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

Thông Tin

  • Nhà sáng tạo
    Franceska McCaughan
  • Năm hoạt động
    2021 - 2025
  • Tập
    100
  • Xếp hạng
    Sạch
  • Trang web chương trình
    The Hotel Florist

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