Apes are one thing... Should you launch a REAL crypto project with a "story?"

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.

Terra Whitepaper

PolkaDot Litepaper