517 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 • 121 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Branded Keywords: Should You Target Them

    Branded Keywords: Should You Target Them

    Should you be bidding on your competitor’s brand keywords? I’ll break down when you should do it and when you absolutely must avoid it.

    You can watch this video: https://www.youtube.com/watch?v=xY1fBhguqn8

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Get your app audited: http://www.appmasters.com/audit

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    SPONSORS

    Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!

    Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters

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    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 9 min
    Watch This to Increase Your App Revenue

    Watch This to Increase Your App Revenue

    Discover the 3 main screens that have the biggest impact on your app's revenue.

    You can watch this video: https://www.youtube.com/watch?v=DrxzA 2G-XTA

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


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    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 6 min
    How to Grow Your App Through Content Marketing

    How to Grow Your App Through Content Marketing

    Discover how you can use content marketing to increase your app downloads.

    Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himalaya. Prior to that she led the Paid Content Marketing team at Blinkist, an app that she saw grow to more than 14 million users.

    Learn more about The Art of Content Marketing: https://theartofcontentmarketing.com/

    You can watch this video: https://www.youtube.com/watch?v=OsoQIMQhueU

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 19 min
    3X Revenue with Just 15 Downloads a Day

    3X Revenue with Just 15 Downloads a Day

    Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day.

    Sobhan Eskandari is the creator of Penman.

    Topic Covered:


    05:36 - How he started tracking his events with Firebase 
    09:14 - How the longer pricing page 4X his revenue 
    17:32 - Are you developing in Swift 
    18:07 - Does Apple test subscriptions before approving? 
    32:18 - How does NOT having his app name affect his downloads 
    36:27 - Ludo App Audit 
    44:16 - Admob question 
    45:27 - Possible to sell over $15 a month 
    46:59 - Does localization work? 
    51:37 - Does the AppAdvice affect your App Store ratings? 
    54:40 - Golf Mind Caddie App Audit 
    01:00:56 - How Sobhan uses push notification to increase engagement & sales 
    01:03:35 - How to anchor your prices

    You can watch this video: https://youtu.be/wlY7O8Vvsq0

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 10 min
    App Store Optimization for Google Play

    App Store Optimization for Google Play

    Discover everything you need to know about growing your downloads on Google Play. You will discover how to do keyword research, black hat ASO strategies and what A/B testing you should be doing.

    You can watch this video: https://youtu.be/bzpmGeTS0WQ

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 56 min
    App Development Features That Drive Growth

    App Development Features That Drive Growth

    Discover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs.

    Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs.

    Topics Covered:


    01:20 - Proper onboarding flow 
    07:20 - 5X more subscriptions with trials 
    17:10 - Web vs App 
    22:11 - How often should you send push notifications 
    31:23 - Junglee Rummy App Audit 
    39:38 - What's the minimum downloads to 3X your revenue? 
    41:49 - Proper planning to avoid extra costs 
    51:00 Rainbow Ball App Audit 

    You can watch this video: https://youtu.be/hqgaLR8VoKs

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 2 min

Customer Reviews

4.7 out of 5
121 Ratings

121 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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