300 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Marketing
    • 4.7 • 120 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    App Audits & App Marketing Growth Hacks

    App Audits & App Marketing Growth Hacks

    This week is a solo live stream where we will be covering app store optimization (ASO) strategies, my favorite app marketing growth hacks, and what's working in app marketing today.  


    04:05 What is your opinion on affiliate marketing networks like clickbank  
    06:29 What do you think of selling ebook  
    10:20 360 Mobile Phone Security app audit  
    21:36 Six Pack in 30 days app audit  
    31:33 Do Search Ads boost keyword rankings  
    34:30 How to figure out which keywords to target 
    45:46 Sounter app audit  
    56:28 What is a high number of impressions and a good conversion rate  

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    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

    ***************

    SPONSORS

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 1 hr
    806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune

    806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune

    Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys.

    Simon Lejeune is the Head of User Acquisition at Hopper.

    Show Mentions:

    - Smartly.io

    - AppsFlyer

    - Fav app: Alto's Adventure

    - Simon Lejeune 

    SPONSORS

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 44 min
    What Impacts Keyword Rankings for App Store Optimization

    What Impacts Keyword Rankings for App Store Optimization

    You will discover the factors that impact keyword rankings for app store optimization.

    Topic Covered:


    Will backlinks help with keyword rankings?  
    How does keyword density impact Google Play keyword rankings?  
    Does revenue impact have an impact on keyword rankings in iOS?  
    How long does it take to rank for keywords?  

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

    ***************

    SPONSORS

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 10 min
    Incipia's Natalie Rozenblat TikTok Marketing for App Downloads

    Incipia's Natalie Rozenblat TikTok Marketing for App Downloads

    Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok.

    Topic Covered:


    (03:12) - What is working on TikTok
    (04:43) - Macro influencers working better on TikTok
    (06:21) - Macro influencers vs micro influencers
    (13:17) - How much to actually pay your influencers
    (17:26) - Do you Reach influencers with a personal or Business account?
    (18:05) - How to track ROI on TikTok campaigns?
    (19:01) - The 101 on Google UAC
    (20:06) - Intimately us App Audit
    (34:14) - Drinkster App Audit
    (40:47) - What do you think about Apps vs Websites
    (48:40) - MTT Basics Poker Tournament Strategy App Audit
    (58:39) - Writey App Audit

    ***************

    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

    ***************

    SPONSORS

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 1 hr 11 min
    805: How to Drive Downloads on Reddit with Ryan Angerami

    805: How to Drive Downloads on Reddit with Ryan Angerami

    Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs.

    Ryan Angerami is the Director of Growth Partnerships at Reddit.

    Show Mentions:

    - Fav app: SpotHero 

    SPONSORS

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 42 min
    Mobile Game Monetization & Growth with Jasmine "Zeno" Hinchen

    Mobile Game Monetization & Growth with Jasmine "Zeno" Hinchen

    This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses.

    Topic Covered:


    (04:40) - What’s working with ASO on Google Play
    (11:10) - How to drive downloads with YouTube influencers 
    (13.06) - Facebook group as a community space for your app
    (22.12) - How will the IDFA changes affect UA
    (23:50) - DripDrop App Audit
    (29:04) - What is biggest mistake game developers make
    (34:47) - SuperMama App Audit

    ***************

    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

    ***************

    SPONSORS

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 1 hr 4 min

Customer Reviews

4.7 out of 5
120 Ratings

120 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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