780 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 • 125 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1)

    7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1)

    Unlocked a 7-figure app exit!  Want to know the secrets to skyrocketing acquisition & engagement? Watch this video for the game-changing strategies.

    You can also watch the video: https://youtu.be/Q5XMMA92z4o

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/
    ***************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************


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    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 7 min
    App Exit: How to Maximize Your Valuation

    App Exit: How to Maximize Your Valuation

    Is it time to exit your mobile app?

    Today, we are joined by Charlie Ryan, the founder of AppFlip, an M&A firm specializing exclusively in buying and selling mobile apps.

    Charlie isn't just an app enthusiast, he's an expert in helping app owners achieve successful exits. His experience stretches back to his days at Appic, where he witnessed firsthand the journeys of countless entrepreneurs building and selling thriving mobile app businesses.

    Charlie understands the unique challenges you face in navigating the world of buying and selling mobile apps.

    Get ready to unlock:

    - Biggest mistakes app owners make during the acquisition process

    - What do the most valuable apps have in common

    - When you should sell your app to maximize your exit

    Learn More:

    LinkedIn: https://www.linkedin.com/in/charlie-ryan-36229310a/

    Website: https://www.appflip.co

    Valuation Calculator: www.appflip.co/free-app-valuation

    App Audits:

    https://apps.apple.com/us/app/word-buddy-learn-to-read/id6449136229

    https://apps.apple.com/us/app/town-by-xity/id1582040816

    You can also watch the video: https://youtube.com/live/v4OwPQcSoac

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/
    ***************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 59 min
    Subscription Secrets: Trial Cancellations & Localized Pricing

    Subscription Secrets: Trial Cancellations & Localized Pricing

    Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations.

    Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub.

    He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation.

    In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization.

    You will discover:

    Proven tactics to supercharge your subscription retention

    Expert guidance on crafting localized pricing models to win international markets

    Insights to reduce trial cancellations

    Learn more:

    https://www.retention.blog/

    https://www.linkedin.com/in/jacob-rushfinn/

    App Audits:

    www.parentsense.app

    https://play.google.com/store/apps/details?id=nikhil.widi

    You can also watch the video: https://youtube.com/live/oe_lA1V6XHo

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/
    ***************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 1 hr 20 min
    Strategies to sell your cash-generating app

    Strategies to sell your cash-generating app

    Struggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! 🚀📈

    You can also watch the video: https://youtu.be/xWcaAk5oaBc

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/
    ***************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 11 min
    How to Track Website Events with Google Tag Manager

    How to Track Website Events with Google Tag Manager

    In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding.

    Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will focus on setting up event tracking for Google Analytics and AdWords.

    You will learn:

    The Basics: Container, Tag, Trigger, and Variable concepts

    You can also watch the video: https://youtube.com/live/OQL0E0m9Fwg

    Work with us to grow your apps faster & cheaper:

    ***************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************








    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 47 min
    The 10-Step Guide to Meta Ads Creative Testing

    The 10-Step Guide to Meta Ads Creative Testing

    Struggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! 🚀

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************






    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 10 min

Customer Reviews

4.7 out of 5
125 Ratings

125 Ratings

oliviabaker13 ,

A must-listen 🔥

If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

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