578 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 • 119 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Which Onboarding Increased Sales by 102% (UI / UX Case Study)

    Which Onboarding Increased Sales by 102% (UI / UX Case Study)

    Discover how a simple UI / UX change to the onboarding (welcome flow) increased sales by 102%. 

    Can you guess which test won?

    Download the app:

    https://apps.apple.com/app/id985365789

    http://spiritualme.com/

    Get our greatest growth hacks to increase downloads & revenue:

    http://www.appmasters.com/training

    Get your app audited: http://www.appmasters.com/audit

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


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    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 6 min
    Marketing Budget Allocation for Mobile Apps

    Marketing Budget Allocation for Mobile Apps

    In part 2, you will discover the proper marketing budget allocation and channels to grow your mobile apps.

    You will also discover:

    - A reasonable minimum marketing spend

    - The smart way to respond to app store reviews

    - How to engage and market users through push notifications

    Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

    Get your app audited: http://www.appmasters.com/audit

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr
    How User-Generated Content Ads Increase Installs by 30%

    How User-Generated Content Ads Increase Installs by 30%

    Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

    We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

    Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

    Get your app audited: http://www.appmasters.com/audit

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 18 min
    How to Fix AdMob Invalid Traffic / Activity

    How to Fix AdMob Invalid Traffic / Activity

    In order to be able to appeal an AdMob invalid traffic or activity suspension, you must understand the causes for such a penalty. 

    You will discover what KPIs Google is monitoring in your AdMob account and how you can fix your app to ensure you do NOT get an invalid traffic or activity suspension.

    Learn more about how AppBroda can help you increase your AdMob eCPM: https://www.appbroda.com/

    Prefer to read? https://www.appbroda.com/blog/how-admob-detects-invalid-traffic-after-an-app-is-suspended/

    Get your app audited: http://www.appmasters.com/audit

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 19 min
    Why You Should NOT Use Social Media for Customer Service

    Why You Should NOT Use Social Media for Customer Service

    In part 2 of our live stream with Eric Vermillion, you will discover how to use chat automation to generate more app store reviews and why you should NOT use social media to provide customer service.

    Also, we audit Gridwise (boost your gig driving earnings) and Offen (create & discover events in LA).

    Get your app audited: http://www.appmasters.com/audit

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 45 min
    The Unexpected Channel That Increases Revenue

    The Unexpected Channel That Increases Revenue

    Discover why user feedback and great customer support lead to revenue growth. 

    While app creators know that downloads and cost per install are important, they often leave some critical components on the table in the design process. In fact, we have many case studies where apps have 4-17X revenues without increasing downloads.

    Discover:

    - How to collect and analyze feedback so you can continually improve our app

    - How a great customer support experience can be pivotal for user retention

    - Why do feedback capabilities and great customer support lead to revenue growth

    About Today's Guest

    Eric Vermillion, Helpshift leader and CEO, spends his days driving strategy and growth plans, developing high-performance teams, and producing oversized results—globally. No big deal. 

    Before Helpshift, he was instrumental in advancing BlueCat to one of Canada’s most notable software exits and also helped grow revenue at NICE Systems to over $1B. When he’s not leading business transformation, this Purdue University graduate is traveling with his wife and two daughters, forever in search of a great view and an even better glass of red wine.                                               

    Get your app audited: http://www.appmasters.com/audit

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 33 min

Customer Reviews

4.7 out of 5
119 Ratings

119 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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