769 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 ‱ 125 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Surprisingly This Running Tracker App Makes $80K a Month

    Surprisingly This Running Tracker App Makes $80K a Month

    In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue.

    The app, launched in 2026, has quickly grown in popularity, receiving 200,000 downloads each month and generating an impressive monthly income of $80,000.

    Watch the video to discover:

    Which permissions to request: Learn how the app effectively balances user privacy and data collection, ensuring that necessary permissions are requested at the right stages of the user experience—both before and after the paywall is introduced.

    A sneak peek into their paywall strategy: Gain insight into how the app implements its paywall, including the timing of its introduction, how it is communicated to users, and the strategies employed to encourage users to convert to paid plans while maintaining a positive user experience.

    You can also watch the video: https://youtu.be/QtQtYHED6IU

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

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    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 9 min
    BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

    BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

    Today’s guest is Simon Alex BĂ©rubĂ©, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021.

    You will discover:

    - The process of bootstrapping to selling the app: struggles, successes, and lessons learned.

    - The mindset shift needed to generate growth after an acquisition

    - The early growth strategies that led to over 60M downloads

    Learn more:

    https://www.simonalexberube.com/

    https://www.linkedin.com/in/saberube

    App Audits:

    https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394

    https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737

    You can also watch the video: https://youtube.com/live/3NRbBKPI8-o

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

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    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 1 hr 13 min
    Use This UA Framework for App Installs

    Use This UA Framework for App Installs

    Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users.

    The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns

    Learn the cost-effective approach of kickstarting machine learning with mobile app campaigns. Understand the significance of importing events from your mobile measurement partner (MMP) or Firebase into platforms like Google Ads to pinpoint user-triggered events and strategically detect drop-offs.

    Evolution to App Event Optimization Campaigns

    Explore the transition to advanced app event optimization campaigns, focusing on specific high-engagement events. Delve into the analysis of campaign performance against profitability goals and the importance of streamlining event selection for clarity and effectiveness.

    Simplicity is Key: Streamlining Event Selection

    Uncover the power of simplicity in event selection, with a spotlight on essential events like purchases. Avoid the pitfalls of unnecessary complexity to maintain campaign clarity and enhance profitability.

    Instagram Ads Effectiveness: Target Audience Insights

    Get insights into the effectiveness of Instagram ads by considering the age demographics of your target audience. Understand why Facebook might outperform Instagram for an older audience and how static banners influence algorithmic targeting.

    In Conclusion: Navigating Complexity for Optimal Performance

    Wrap up the discussion with a holistic view of navigating campaign optimization. From mobile app campaigns to sophisticated event-based strategies, learn how to refine your campaigns and achieve optimal performance.

    You can also watch the video: https://youtu.be/9G_lK37G6Ys

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




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    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 9 min
    Decoding Google Play ASO & UAC: Insider Secrets Revealed!

    Decoding Google Play ASO & UAC: Insider Secrets Revealed!

    Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters.

    In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play.

    You will discover:

    Google Play ASO in-depth

    Google UAC

    More secrets to be revealed!

    You can also watch the video: https://youtube.com/live/3NRbBKPI8-o

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




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    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 1 hr 36 min
    The Anatomy of a High-Performing UGC Ad

    The Anatomy of a High-Performing UGC Ad

    Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization.

    Discover the 4 most critical elements that can make or break your ad creatives

    Explore UGC ad effectiveness on various platforms, including TikTok, Instagram, YouTube, and insights on Meta's (Facebook and Instagram) comprehensive tools.

    Leverage Google Ads for UGC, focusing on app install campaigns and gain insights into the effectiveness of vertical videos within UGC ad content.

    Optimize UGC campaigns with strategies such as testing different hooks while maintaining consistent development and CTAs.

    Receive practical advice on budget considerations for newcomers, including the recommended daily budget for effective testing.

    Delve into key metrics such as CTR, cost per click, and the importance of monitoring these metrics for campaign success.

    Explore audience testing and creative variation insights, testing different audiences and creatives within the same campaign.

    Gain insights into common queries about ads running on Apple Search, determining budgets for ad testing, and the role of Facebook SDK in intelligent ad targeting.

    Explore strategies for determining top-performing ads using TikTok Ads Library, Facebook Ads Library, and Google Ads Library.

    Unlock the full potential of your UGC ads with expert tips, real-world examples, and actionable strategies. Watch now and take your advertising game to the next level!

    You can also watch the video: https://youtu.be/hR6KvOhUgWU

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 14 min
    ASO and ASA Tricks on a Budget

    ASO and ASA Tricks on a Budget

    Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget.

    You will discover:

    The localization that works just as well as the Spanish-Mexico

    Why you need to add 'app' and 'free' in your keywords

    Do you need subtitles?

    Experimenting with long-tail keywords

    Crafting screenshot marketing copies that work

    Can’t make it on iPhone? Here’s another way to move keywords in

    Going beyond ASA Basic

    You can also watch the video: https://youtube.com/live/uqwrOCySl3Q

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@stevepyoung⁠
    Twitter: ⁠@stevepyoung⁠
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 1 hr 38 min

Customer Reviews

4.7 out of 5
125 Ratings

125 Ratings

oliviabaker13 ,

A must-listen đŸ”„

If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

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