479 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 • 121 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    847: Building a $20M Lawn Care Business From Scratch with Bryan Clayton

    847: Building a $20M Lawn Care Business From Scratch with Bryan Clayton

    Today's guest is Bryan Clayton, the Co-founder and CEO at GreenPal.

    Before starting GreenPal, Bryan Clayton founded Peachtree Inc. which had a $10 million annual revenue before it was acquired by Lusa holdings in 2013.

    In 2020 GreenPal generated $20 million in annual revenue.

    Topics covered:

    - How he spent the first 4 years just in Tennessee

    - How he focused only on weekly transactions in the early days

    - How being a less "glamorous" business helped them succeed

    - The cold calling hack that enabled them to get their first 100 contractors

    - How passing out door hangers got them their early customers

    - What to avoid when building your app (possible youtube clip)

    - How they taught themselves how to code

    Show Mentions
    - Previous episode for GreenPal
    - YouTube University
    - Upwork 

    SPONSORS
    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com

    Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 37 min
    Simple Formula to Decrease Cost-Per-Acquisition on Apple Search Ads (Part 3/3)

    Simple Formula to Decrease Cost-Per-Acquisition on Apple Search Ads (Part 3/3)

    Coming up, I'm going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel.

    You can watch this video: https://youtu.be/gizhT5xgKZQ

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 14 min
    App Marketing as an Indie Developer

    App Marketing as an Indie Developer

    This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer and reveal how he's been able to market his apps without any paid acquisition.

    Check out Rich's apps:

    https://apps.apple.com/us/app/crossword/id1330947092

    https://apps.apple.com/us/app/3-minute-mindfulness/id982502810

    Topics Covered:


    01:41 - How do you come up with app ideas (since you can code and design anything you want)?
    06:20 - How to market your app on launch day?
    12:30 - Do you need a community to market apps in 2021?
    13:13 - How long to wait when testing new app store parameters?
    14:05 - How did the apple watch version work out for meditation apps?
    14:53 - When do you give up on an idea?
    21:04 - Are Quora and Pinterest good for app marketing?
    22:36 - How did you teach yourself how to code?
    29:02 - Lockcard App Audit
    44:26 - Can you get downloads upon launch?
    46:33 - Slash buy local services App Audit
    56:25 - FaxGo App Audit
    01:01:14- Rich's advice for those with little traction on their app

    You can watch this video: http://youtu.be/Ur0tl6c6JvE

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 6 min
    846: How Runtastic Increased Retention by 230% with Anja Obermüller

    846: How Runtastic Increased Retention by 230% with Anja Obermüller

    Today's guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic.

    As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app.

    You will discover:
    - Where to start with user retention
    - The Adjacent User Theory
    - How to effectively manage in-app messaging
    - The survey questions that helps them fix their product
    - The strategies that led to a 230% growth in user retention
    - How retention leds to lower CPIs
    - How to connect user retention to overarching company/product goals

    Anja Obermüller is the Head of Product Marketing (adidas Training) at adidas Runtastic.

    Show Mentions
    - How Adidas Runtastic Build Meaningful Relationships with Their Users
    - Fav app: Audible
    - The Adjacent User Theory

    SPONSORS
    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com

    Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 33 min
    How to Scale Apple Search Ads (Part 2/3)

    How to Scale Apple Search Ads (Part 2/3)

    Coming up, I'm going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale.

    You can watch this video: https://youtu.be/rfD-fxkBWBQ

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 10 min
    How to Double Your App Revenue

    How to Double Your App Revenue

    This week is a solo episode with me - Steve P. Young. I'm going to share real case studies of apps that have doubled their revenue and the simple ways you can do the same.

    You can watch this video: https://youtu.be/SwIA9Tr25_U

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 6 min

Customer Reviews

4.7 out of 5
121 Ratings

121 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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