439 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Master‪s‬ Steve Young

    • Marketing
    • 4.7 • 121 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    831: The Simple Process for Creating a Top Charting Game

    831: The Simple Process for Creating a Top Charting Game

    Today's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2.

    This interview was recorded as part of our App Masters Virtual Summit back in November 2011.

    David Reichelt is the creator of Color Switch.

    Show Mentions

    - TinkerToys
    - Color Switch 2 

    SPONSORS

    Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 34 min
    App Ideas to Make Money - The Proven Method

    App Ideas to Make Money - The Proven Method

    Discover the proven method to come up with app ideas that are guaranteed to make money.

    You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Get your app audited: http://www.appmasters.com/audit

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    SPONSORS

    Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 11 min
    How to Get Started with Facebook Automated App Ads

    How to Get Started with Facebook Automated App Ads

    Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign.

    Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels. 

    You will discover:

    - How to approach UA with a new app

    - What SDKs and tracking you need before running user acquisition

    - How to get start with Facebook Automated App Ads

    - How to scale Facebook Automated App Ads

    You can watch this video: http://www.youtube.com/watch?v=NRNPoK23nto

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 14 min
    830: The Meet Group Founder and CEO Geoff Cook

    830: The Meet Group Founder and CEO Geoff Cook

    Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020.

    Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard dorm and sold it for millions of dollars at age 24 in the year 2002. He sold his second company for $100 million in 2011.

    You will discover:

    - How he started his first company and exited it for millions

    - If selling the company changed the way he approached business

    - The surprising tactic that led to myYearbook surpassing a million users in nine months

    - The clever way he figured out to build a live streaming feature into his dating apps

    - What's trending in China

    Geoff Cook is the Founder and CEO of The Meet Group.

    Show Mentions
    - Geoof's Wired Article 
    - Foundr Interview
    - vPaaS
    - Fav app: Clubhouse

    SPONSORS

    Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 44 min
    This Meme Maker App Makes $60K a Month

    This Meme Maker App Makes $60K a Month

    Want to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better.

    We want to inspire you to learn from the best practices of successful apps, but also show you the opportunities that still exist in the App Store.

    You can watch this video: http://www.youtube.com/watch?v=Py-QYaWeltw

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 13 min
    App Growth Summit Founder Joins App Masters Live

    App Growth Summit Founder Joins App Masters Live

    This week Louis Tanguay, Managing Director & Founder of App Growth Summit, joins us to answer all your app marketing related questions.

    App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality events which help the world’s top mobile app publishers and developers discover how to increase their app’s performance & sustainability through our regional limited-vendor events

    Topics Covered


    02:09 - How marketers need to adjust to a post-IDFA world
    03:15 - Why on-boarding and UX will be more important
    04:15 - Best practices for on-boarding and UX
    06:33 - Why Apple is implementing IDFA
    17:48 - How Louis pivoted his events business into a virtual one
    23:23 - Mehndi Designs App Audit
    31:11 - Wrapr‪z App Audit
    51:21 - Yvett App Audit
    57:43- Google now has reward interstitial ads

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 1 hr 1 min

Customer Reviews

4.7 out of 5
121 Ratings

121 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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