Games Growth with Upptic Upptic

Dive into the latest marketing trends for mobile apps and games. Games Growth with Upptic breaks down Singular’s quarterly report for Q1 2024 – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends, ad spend by platform, and how high-value spenders discover games and react to ads. It’s a must-watch episode if you want to stay up-to-date on mobile marketing!



Chapters


00:00 – Cold open and introduction
02:48 – Mobile at a glance
03:56 – ATT opt-in rates
09:41 – CPI rates
15:01 – Ad network trends
19:27 – Ad spend trends
22:57 – Acquiring mobile game IAP spenders
26:24 – Outro and sponsor message

Get more games and marketing insights at www.upptic.com.

Learn about gaming's newest controversy (via League of Legends), discover how close we are to getting Ethereum ETFs, and get insights on the latest salvo in the long-running feud between Apple and Epic Games.

Chapters


00:00 – League of Legends, Faker Skin, NFTs
02:23 – Introduction and sponsor message
02:53 – Ethereum ETF path to trading
7:00 – Epic Games Store coming to UK iOS
12:12 – Closing and sponsor message

Get more gaming, tech, and marketing insights at upptic.com!

🎧 Ready to unlock the future of marketing? In this episode, we break down:


🤖 Gemini vs. ChatGPT AI performance
🌐 The world's first-ever on-chain ad network
📈 AppLovin and Unity's differing trajectories

Stay ahead of the curve – tune in now! 🚀

CHAPTERS


00:00 – Cold open, introduction, sponsor message
02:19 – Google I/O and Gemini vs. ChatGPT
14:25 – Spindl's new on-chain ad network
22:46 – AppLovin's growth vs. Unity's challenges
29:00 – Building charts with ChatGPT 4o
32:20 – Sponsor message and closing

TAKEAWAYS


Google I/O focused heavily on AI advancements.
New AI tools like Imagen3 and Google VO.
ChatGPT 4o could replace other AI assistants.
The AI Overview feature should worry marketers.
Businesses optimizing for AI Overview will survive.
Spindl announces world's first on-chain ad network.
On-chain advertising offers new opportunities.
Performance marketing will benefit from data.
AppLovin has experienced significant growth.
Unity has faced numerous challenges.
Despite Unity's bad year, it's likely temporary.

Unpack the explosive 525% growth of Apeiron and learn about its evolution from a web2 to web3 game. Watch now for an insight-packed episode on engaging game loops and mechanics, distribution challenges and solutions, and scaling games growth!



TAKEAWAYS


Apeiron has achieved 525% growth in the last several months
Game started as web2, but shifted to web3 for NFT ownership
The game blends web2 and web3 technologies and methodologies
Apeiron's gameplay mechanics incentivize player engagement
Web3 needs to invite regulation and compliance for mass adoption



CHAPTERS


00:00 – Episode synopsis and sponsor plug
02:05 – Introduction to Frank Cheng and Apeiron
06:23 – Apeiron’s core game loops and mechanics
08:22 – Game development evolution (web2 to web3)
12:35 – Gamer behavior, engagement, determining KPIs
17:37 – Audience, distribution, compliance, onboarding
21:06 – Role of chains in gaming and decision to use Ronin
26:51 – App stores and going after mainstream gamers
31:11 – Apeiron's next moves: Tournament, launch, IP
33:55 – Future of web3 mass adoption (or lack thereof)
36:32 – Closing remarks and contact information



Get more games growth insights at upptic.com!

🎮 Sky Mavis' Kathleen Osgood spills the tea on the Ronin Network's rise, Axie Infinity's legacy, challenges in web3 gaming, why community is king, and how Sky Mavis is helping web3 games succeed. 🔥 Don't miss these game-changing insights!

CHAPTERS
00:00 – Opening and introduction
02:39 – Kathleen Osgood's background
06:48 – Sky Mavis, Ronin, Axie background
13:39 – Web3 game publishing: What is it?
15:23 – Web3 gaming success stories (and how)
21:06 – Growth levers in web3 gaming
30:04 – Sky Mavis-developer relationships
36:43 – Sky Mavis' future expansion
38:53 – Closing remarks

GET MORE GAMING INSIGHTS AT UPPTIC.COM!

In this episode, meet Unity’s new CEO, understand what the layoffs at Yuga Labs mean, how small indie developers are continuing to see outsized success, and whether Snap’s earnings and revenue trends are really all that. We dive into the growth potential of Unity, the limitations of web3 IP in attracting mainstream audiences, the explosive rise of small game development teams, and the performance of Snap in different markets.

Takeaways

Unity has appointed a new CEO, Matthew Bromberg, as the company undergoes a company-wide reset.

Yuga Labs, known for its NFT collections, is pivoting away from gaming and back to metaverse.

The value of Web3 native IP in gaming is questionable, as it may not attract mainstream audiences.

Small indie game developers are achieving significant success with the aid of new tools and strategies.

Snap reported growth in revenue, ARPU, and DAU, with significant growth coming from outside North America.

Snap’s performance as an advertising platform may be declining, as it seems to charge advertisers more and give less.

Chapters


00:00 – Introduction
01:02 – Meet Unity’s new CEO – will he turn things around?
03:26 – Yuga Labs’ pivot hints at web3 IP weakness
10:34 – Small game teams continue to win big in 2024
15:28 – Snap’s 2024 Q1 report hints at murky future
20:12 – Closing and sponsor message