Apple's Creative Destruction: Unpacking the "Crush" Ad Debacle

In this explosive solo episode of Brand Runner, we dissect Apple's disastrous "Crush" ad campaign that sparked outrage across the creative community.

From the disturbing industrial visuals to the cringe-worthy implications of AI replacing human artistry, we'll unpack what forced a rare public apology from the tech titan. You'll hear shocking details about an emotional test screening that should have been a major red flag, and why this $3 billion marketing misfire highlights the importance of getting creatives right before going live.

Tune in for an insightful autopsy of one of Apple's most controversial campaigns in years - a cautionary tale of what happens when marketing meets tone-deafness.

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Links

• Ad Age "Apple apologizes" article https://adage.com/article/digital-marketing-ad-tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321
• The 2024 Apple iPad ad https://youtu.be/XTi5cGnVTzQ
• The 2008 LG Renoir ad https://youtu.be/NcUAQ2i5Tfo?feature=shared
• Hydraulic press compilation https://youtu.be/XTi5cGnVTzQ
• The emotional testing from System1 https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-ugcPost-7195742654964383744-j-gC/
• Brand Runner podcast episode about AI and the future of marketing https://podcasts.apple.com/podcast/brand-runner/id1685793277?i=1000612304664

All opinions are Fabien's.