2Bobs—with David C. Baker and Blair Enns

David C. Baker and Blair Enns
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2Bobs—with David C. Baker and Blair Enns

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

  1. Questions, Not Answers

    2 天前

    Questions, Not Answers

    Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offering a few answers after the truth surfaces.   Links “Expertise Is Mainly About Asking Great Questions” by David C. Baker on Punctuation.com

    24 分鐘
  2. Assume an Advantaged Player

    11月6日

    Assume an Advantaged Player

    Blair shares how to determine whether or not we are the advantaged player the “polite battle for control” within the game of sales, and how we can get the odds of winning the sale to be more in our favor.   Links “Assume an Advantaged Player” article by Blair Enns on WinWithoutPitching.com

    22 分鐘
  3. The Four Conversations: A New Model for Selling Expertise

    10月23日

    The Four Conversations: A New Model for Selling Expertise

    David interviews Blair about his new book, which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values.   Links Order The Four Conversations: A New Model for Selling Expertise by Blair Enns

    31 分鐘
  4. 200th Episode Special

    10月9日

    200th Episode Special

    Blair and David reminisce about their podcasting journey since Blair first pitched the 2Bobs idea to David back in 2016, sharing what they've learned along the way, and what they might like to try with the podcast in the future.

    30 分鐘
  5. How Account Managers Deliver Strategy

    9月25日

    How Account Managers Deliver Strategy

    David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers.   LINKS "Account Managers and Strategy" by David C. Baker at punctuation.com

    24 分鐘
  6. How to Avoid Commodifying Your Offering

    9月11日

    How to Avoid Commodifying Your Offering

    Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing.   LINKS "Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com "Phase Your Client Engagements" 2Bobs episode

    30 分鐘
  7. Are Email Newsletter Even Viable Anymore?

    8月28日

    Are Email Newsletter Even Viable Anymore?

    Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong.   Links David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page) “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It” by Rand Fishkin

    30 分鐘
  8. How to Make Horizontal Positioning Work

    8月14日

    How to Make Horizontal Positioning Work

    David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals.   Links “Strengthening a Weak Horizontal Positioning” by David C. Baker on punctuation.com

    23 分鐘
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4.9
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250 則評分

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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

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