Art Of Kaizen For Entrepreneurs

Kyle Barry
  • 3.0 (3)
  • MARKETING
  • UPDATED DAILY

A podcast that exposes how business owners found their passion to start and develop their business. We dive into how these business owners are pushing to grow 1% everyday in both business and their personal lives. 

  1. 2D AGO

    Beyond Business Cards | Dustin Mack

    ✅ Beyond Business Cards | Dustin Mack 👇👇‪@kaizenmarketing8420‬  🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "I've never seen so many 6'4", 250-pound grown men crying on the curb than in door-to-door sales." In this compelling conversation, Dustin Mack reveals how the emotional resilience built through years of sales rejection led to creating RepCard - a digital business card system revolutionizing how companies collect and leverage customer data. Discover why sales talent isn't enough without systems, how jail time taught him to respect opportunity, and why the human-to-human connection will never be replaced by technology. Essential listening for entrepreneurs looking to build scalable systems and sales teams.

    39 min

  2. 6D AGO

    Beyond Vanity Metrics: The Path to Social Media Success | Scott Eddy

    ✅ Beyond Vanity Metrics: The Path to Social Media Success | Scott Eddy 👇👇‪@kaizenmarketing8420‬  🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "People take time out of their day to comment on how beautiful your swimming pool is, how delicious that meal looks—and you don't have the audacity to say thank you? Weren't you taught manners?" In this relationship-focused conversation, hospitality influencer Scott Eddy reveals why most brands fail at social media despite investing heavily in content creation. Drawing from his experience working with major hospitality brands across 25-30 countries annually, Scott explains why community building requires the same ongoing commitment as a successful marriage, how most companies "leave ROI on the table" by neglecting engagement, and why he values clients who actively participate in strategy rather than simply outsourcing their digital presence. Learn why Scott approaches content as emotional storytelling that must have a clear destination, how he tests one new social media technique per trip to ensure he's providing data-backed recommendations, and why he believes brands that ignore social media are "not losing market share today, but definitely losing it over time." Scott also shares his perspective on why "virality doesn't equal success," how the pandemic positively transformed content standards by making raw, unedited material more acceptable, and why he'd build a community all over again if he had to start from scratch: "It all starts with that first person, that first customer, that first guest. You have to keep adding value every single day." For brands who understand that digital marketing is about relationships rather than just reach, this conversation offers both strategic frameworks and tactical approaches from someone who has built thriving communities across every major social platform.

    36 min

  3. AUG 22

    Why This Marketing Agency Thinks Like Scientists, Not Salespeople | Nathaniel White Joyal

    ✅ Why This Marketing Agency Thinks Like Scientists, Not Salespeople | Nathaniel White-Joyal 👇👇‪@kaizenmarketing8420‬  🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "Our specialty is in failing the least, but it's still a lot of failure. To run good tests, you have to have failures." In this test-driven conversation, Nathaniel White-Joyal breaks down Scout Digital's scientific approach to marketing that has helped ecommerce brands turn data insights into profitable growth. Drawing from his background in animation and filmmaking, Nathaniel explains why most marketing conversations start with "vanity metrics" instead of revenue impact, how his agency structures experiments across content creation, landing pages, and email marketing, and why businesses need to spend at least $10,000/month to run statistically significant tests within a reasonable timeframe.  💠 Learn how Scout Digital breaks down product benefits, tests each against one another, then creates micro-tests to understand exactly which visual elements drive purchasing decisions, why they focus on wellness and family CPG brands where they have category expertise, and how their highly analytical data team "tries to take credit for as little as possible" to ensure accurate reporting. Nathaniel also shares why Scout doesn't offer month-to-month contracts ("our programs take 6-18 months to show profitability"), how losing his largest client forced him to narrow his agency's focus rather than trying to be "all things to all people," and his belief that content-based targeting will become increasingly important as privacy changes continue to impact advertising platforms. For ecommerce brands seeking a partner who approaches marketing as a scientific discipline rather than a creative service, this conversation offers both strategic frameworks and practical testing methodologies from someone committed to the principle that "data transparency is really critical, but we're not gonna spin that for somebody."

    44 min

  4. AUG 18

    Five Pillars of Recurring Revenue | Jonathan Mentor

    ✅ Five Pillars ofRecurring Revenue | Jonathan Mentor 👇👇‪@kaizenmarketing8420‬  🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "If you haven't gone through that three, four, five-month period where you're thinking 'How am I gonna eat?' you're not ready. That's where you get all your stripes." In this electrifying conversation, Successment founder Jonathan Genmentor shares how he went from dropping out of school three times to creating a revenue operations system that's helped 36 Black and Brown-led startups generate their first $10 million in annual recurring revenue. Drawing from his journey building a global agency now operating on three continents, Jonathan breaks down his BOOM methodology (Begin, Operate, Obviate, Maximize) and explains why most startups obsess over raising capital instead of building sustainable revenue systems. Learn why he believes recurring revenue must be tracked across five distinct pillars (awareness, engagement, enablement, land, and expand), how he approaches the critical distinction between "goals on the clock" (metrics) versus "goals on the calendar" (revenue), and why he turns away clients who aren't ready for his approach. Jonathan also shares his unfiltered thoughts on the "16-year-olds in front of their dad's Ferrari" claiming to understand marketing, his commitment to helping underrepresented founders, and why he believes true entrepreneurs must travel to gain perspective. For founders who want to separate passion from profit and build sustainable revenue systems, this conversation offers both tactical frameworks and authentic inspiration from someone who's lived the journey.

    43 min

  5. AUG 13

    Bridging Marketing & Sales for B2B Jacqueline Basulto

    ✅ Bridging Marketing & Sales for B2B | Jacqueline Basulto 👇👇‪@kaizenmarketing8420‬  🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 “In B2B, it's almost always that there's a disconnect between the marketing team and the sales team. Most of the time, they've never even met." In this practical conversation, Jacqueline Basulto of SeedX explains why the biggest barrier to growth for many companies isn't their marketing tactics but the fundamental disconnection between departments. Drawing from her agency's experience helping generate over $1 billion in client revenue, Jacqueline reveals how she approaches marketing as a business partner rather than a service provider—addressing pricing structures, sales team communication, and operational challenges that most agencies avoid.  Learn why marketing teams using HubSpot while sales teams use Salesforce without proper integration creates invisible barriers to success, how consumer brands can calculate the true payback cycle beyond initial customer acquisition costs, and why SeedX focuses on clients who "want to be challenged" rather than those seeking complacency.  Jacqueline also shares her journey from a Hispanic immigrant family to Columbia University to Google, and how rejecting conventional wisdom to build a holistic agency instead of a specialized one led to becoming America's top women-owned digital marketing firm. For business leaders looking to break down silos and create truly integrated growth systems, this conversation offers both strategic insights and tactical approaches from someone who has helped companies of all sizes achieve sustainable growth.

    35 min

  6. AUG 11

    Why 'What's Old is New Again' in Tech Marketing Courtney Kehl

    ✅ Why 'What's Old is New Again' in Tech Marketing | Courtney Kehl 👇👇‪@kaizenmarketing8420‬  🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 In an era of diminishing attention spans and increasing technological complexity, successful B2B tech companies are returning to something surprisingly traditional—emotional connection with their audience. In this insightful conversation, Courtney Kehl shares how Expert Marketing Advisors has helped launch over a dozen tech companies (with 16 successful acquisitions) by balancing cutting-edge technology with timeless brand principles. Learn why Courtney believes "what's old is new again" in marketing, how her team of specialists combines creative design with analytical operations, and why she encourages every business owner to embrace AI tools while maintaining the human element that drives connection. Courtney also shares a valuable lesson from her own acquisition experience—a deal that fell through at the last minute—and her excitement about how AI will transform not just marketing but every aspect of business operations. For tech entrepreneurs looking to position their companies for successful exits while building meaningful brand connections, this episode offers both practical wisdom and strategic vision for navigating the rapidly evolving tech landscape.

    21 min

  7. AUG 8

    Award-Winning Social Media Success: Jake Hay of PopShorts

    ✅ Award-Winning Social Media Success: Jake Hay of PopShorts 👇👇‪@kaizenmarketing8420‬  🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "We see an average of 60% efficiency in our paid media spends when using influencer content." In this data-driven conversation, Jake Hay of PopShorts reveals how the most successful influencer campaigns separate organic reach from paid distribution to maximize ROI. Drawing from over a decade of experience managing campaigns for Fortune 500 companies, Jake explains why most brands misunderstand influencer marketing's true purpose, how to strategically place different types of creator content throughout your marketing funnel, and why audience data—not influencer metrics—should drive your campaign decisions. Learn the crucial distinction between organic influencer content (best for building trust and positive sentiment) and paid influencer media (where performance metrics truly shine), why Jake believes trends are more important for organic social than advertisements, and how his agency's award-winning approach focuses on ideas that create "an experience beyond the post." Whether you're already investing in influencer marketing or considering it for 2025, this conversation offers both strategic frameworks and tactical insights for turning creator content into a revenue-driving machine.

    36 min

  8. AUG 7

    The Engagement-First Strategy for Social Media: Caitlyn Lopez

    ✅ The Engagement-First Strategy for Social Media: Caitlyn Lopez 👇👇‪@kaizenmarketing8420‬  🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "We're in the age of the real people. I just saw a Broadway actress removing her green Wicked makeup with a beauty product, and it went viral." In this forward-thinking conversation, social media agency founder Caitlyn Lopez explains why she believes we're witnessing a fundamental shift in how audiences connect with content. Drawing from her experience building Beaumont Media from the ground up, Caitlyn shares why she never niched down to a specific industry, how she matches team members with clients based on personal passion rather than technical specialization, and why she sees a growing "distrust" between audiences and traditional influencers. Learn why user-generated content continues to gain traction, how short-form content may have reached its limit ("content cannot get any shorter than it is"), and why Caitlyn believes we're on the verge of new platforms emerging as X/Twitter faces challenges. She also reveals her agency's unique approach to client service—giving clients her personal phone number for emergencies and selecting only clients they truly believe they can help. For businesses trying to navigate the constantly shifting social media landscape, this conversation offers both practical insights and a compelling vision for where authentic marketing is heading.

    23 min
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Ratings & Reviews

3
out of 5
3 Ratings

About

A podcast that exposes how business owners found their passion to start and develop their business. We dive into how these business owners are pushing to grow 1% everyday in both business and their personal lives. 

Information

  • Creator
    Kyle Barry
  • Years Active
    2024 - 2025
  • Episodes
    51
  • Rating
    Explicit
  • Copyright
    © 2025 Art Of Kaizen For Entrepreneurs
  • Show Website
    Art Of Kaizen For Entrepreneurs