300 episodes

Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon's insight from raising millions for crowdfunding clients with Enventys Partners.

Art of the Kickstart Art of the Kickstart

    • Business
    • 4.9 • 64 Ratings

Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon's insight from raising millions for crowdfunding clients with Enventys Partners.

    Grab a Seat with True Places: the Comfy, Modern Folding Chair

    Grab a Seat with True Places: the Comfy, Modern Folding Chair

    In this episode of Art of the Kickstart, we interviewed Ben Knepler and Nelson Warley, co-founders of True Places, creators of the modern, portable folding chair. Perfect for life just outside your door, True Places Folding Chair is lightweight and built to last with remarkable comfort and thoughtful features. Listen in and learn about the brand's product development journey and their road to Kickstarter.



    Topics Discussed and Key Crowdfunding Takeaways







    * The inspiration behind True Places and the founders' background together at a consumer products company

    * The instrumental moments in their market research that lead to the redesign of the outdoor chair

    * Why it was a challenge creating a portable folding chair with the comfort of a patio chair

    * How they determined Enventys Partners as the crowdfunding marketing agency to work with

    * The importance of launching a product with available add-ons and the vertical True Places sees themselves in

    * Why True Places was named after a Moby Dick quote









    Links



    * True Places Folding Chair on Kickstarter

    * It's Not What You Sell, It's What You Stand For by Roy M. Spence Jr.



    Sponsors

    Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

    Transcript

    • 26 min
    A Safe Solution for the Age-Old Game of Stair Sliding

    A Safe Solution for the Age-Old Game of Stair Sliding

    In this episode of Art of the Kickstart, we interviewed Jacob Webb and Craig Hammond, cofounders of Stairslide, the children's slide for indoor stairs. As a safer alternative to sleeping bags, cardboard boxes and laundry baskets, Stairslide is durable, lightweight and can be stored easily. Not only did Craig Hammond help create this campaign, but he's also updated us on the status of PEEjamas, another project he's guided to crowdfunding success. Listen in and learn about how this pair of creators met as well as Stairslide's road to Kickstarter.



    Topics Discussed and Key Crowdfunding Takeaways



    * The mistake of overcomplicating a product and how they avoided that with Stairslide

    * The importance of safety and the hoops they jumped when designing a children's product

    * The marketing prepwork that crowdfunding agency, Enventys Partners, helped with

    * The storytelling formula they used in Stairslide's kickstarter video

    * Where Craig and Jacob see the future of crowdfunding



    Links



    * Stairslide on Kickstarter

    * PEEjamas

    * The Paradox of Choice by Barry Schwartz

    * Good to Great: Why Some Companies Make the Leap and Others Don't by James C. Collins

    * The Goal by Eliyahu M. Goldratt



    Sponsors

    Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

    Transcript

    • 25 min
    A Tidy Cutting Space for Fast, Easy Meal Prep

    A Tidy Cutting Space for Fast, Easy Meal Prep

    In this episode of Art of the Kickstart, we interviewed Matthew Charles, president of TidyBoard. As a kitchen space-saver, TidyBoard streamlines your food prep by placing strainers, catches and containers on the end of the bamboo cutting board. Learn about how a passionate team of brothers turned their need for an organized cutting space into a successfully crowdfunded campaign.

    Topics Discussed and Key Crowdfunding Takeaways



    * The inspiration behind TidyBoard and Matthew Charles' background as a civil engineer

    * How they decided what features to include, like the bamboo wood and collapsable containers

    * The importance of raising awareness before your Kickstarter launch, either full-time or through an agency

    * What feedback their backer community has provided to improve TidyBoard



    Links



    * TidyBoard on Kickstarter

    * The Brothers Karamazov, by Fyodor Dostoevsky

    • 16 min
    Easy Cleaning with the Motorized, Customizable Scrubbing Brush

    Easy Cleaning with the Motorized, Customizable Scrubbing Brush

    In this episode of Art of the Kickstart, we interviewed Hannan Hakim, co-founder and CEO of Hyper Lychee, creators of Skadu. As the faster, easier way to clean stuck-on grime anywhere in your home, Skadu is the hand-held, electric power scrubber with a lightweight ergonomic design and a variety of attachment options. Listen in and learn about the brand's product development journey and their road to Kickstarter.

    Topics Discussed and Key Crowdfunding Takeaways







    * How a visit with an elderly relative gave Hannan Hakim the inspiration for Skadu

    * Why they choose Kickstarter as the avenue to introduce Skadu to the market

    * How they prepared for the crowdfunding campaign two months before the launch

    * The importance of testing to determine your best audience whether that be through a crowdfunding platform or retail

    * The biggest takeaways Hannan can give as a first time Kickstarter creator









    Links



    * Skadu on Kickstarter

    * Hyper Lychee

    * Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Jaideep Prabhu



    Sponsors

    Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

    Transcript

    • 19 min
    Crowdfunding Equity in Exotic Craft Spirits

    Crowdfunding Equity in Exotic Craft Spirits

    In this episode of Art of the Kickstart, we interviewed Peter Nevenglosky, cofounder of Drifter Spirits, a craft spirit brand. Drifter Spirits is running a crowdfunding campaign, not on Kickstarter or Indiegogo, but on Wefunder, to raise capital for their growing portfolio of craft spirit brands, like Avua Cachaca and Svol Aquavit. Listen in and learn about the brand's Brazilian inspiration and it's road to crowdfunding.



    Topics Discussed and Key Crowdfunding Takeaways



    * The craft spirit market, compared to the craft beer market

    * Peter's background in marketing and the beverage industry, specifically with Red Bull

    * How they were able to leverage influencer marketing with the New York bar scene

    * The biggest challenges that came with distributing spirits

    * Why they choose Wefunder as the platform to help crowdfund their brand

    * The marketing and outreach prepwork that went into launching Drifter Spirits' campaign



    Links



    * Drifter Spirits on Wefunder

    * Drifter Spirits

    * Traction: Get a Grip on Your Business

    by Gino Wickman





    Sponsors

    Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

    Transcript

    • 23 min
    An Ecosystem of Products Tackles the Ocean’s Plastic Problem

    An Ecosystem of Products Tackles the Ocean’s Plastic Problem

    In this episode of Art of the Kickstart, we interviewed Adrian Solgaard, founder and CEO of Solgaard, a design-driven sustainable brand. With six successful Kickstarter campaigns, Solgaard started out by creating luxury gear for on-the-go lifestyles. Now, in the wake of the COVID-19 pandemic, the company is launching at-home devices, like HomeBase Solar Boombox Ecosystem. With sustainability at the core of their mission, Solgaard not only pulls 5 lbs of ocean plastic for every item sold, but their products are also made from recycled ocean plastic. Listen in to learn about Solgaard's ecosystem of products and how the brand has grown from its first crowdfunding campaign.

    Topics Discussed and Key Crowdfunding Takeaways







    * How Adrian found the factories that manufacture Solgaard products

    * Tips for newcomers creating high-tech devices

    * A sneak peek at a new item they're going to launch next year

    * How Adrian balances backer feedback with his gut feelings for a potential product

    * The importance of calculating in shipping costs, Kickstarter fees and other hidden expenses

    * The considerations he takes into account when vetting marketing agencies









    Links



    * Solgaard

    * HomeBase and Solar Boombox Ecosystem by Solgaard on Kickstarter

    * HomeBase and Solar Boombox Ecosystem by Solgaard on Indiegogo



    Sponsors

    Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

    Transcript

    • 31 min

Customer Reviews

4.9 out of 5
64 Ratings

64 Ratings

nickham222 ,

Great Podcast for Crowdfunding

Love this podcast as an entrepenuer and backer of a bunch of projects on Kickstarter! Gives you the behind the scenes look at how campaigns are made and run!

J Carbary ,

Really great show!

Loving this podcast. Episode topics are interesting, the content is incredibly helpful, and the episode length is perfect. Keep up the great work, Matt.

Bmasteam ,

Recording quality isnt that great...

The interview with the lawyer was really hard to hear and follow...

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