The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom.
302. Your TAX Questions Answered by Hannah Cole
‘Tis the season for taxes. Hannah Cole, artist and owner of Sunlight Tax, was kind enough to come on the podcast and answer some of the most common questions like:
How should I file?When should I hire a tax professional?What items can I list as an expense/deduction?Listen to hear answers to these questions and be sure to check out her extremely helpful resources below:
The Sunlight Podcast: Clear, actionable tips on how to manage your taxes and money as a self-employed person.
Free visual guide to your tax deductions
A free one-hour class, Make Taxes Easier and Stash an Extra $130k in Your Savings
301. Murals, Lettering, & Achieving Project Perfection with Olga Muzician
This week’s episode features Ukrainian-born, now New Jersey-based, artist Olga Muzician. About halfway through this interview I realized - we have two very different work styles. Olga has the drive and need for perfection in everything she does. Everything is organized, clean, and as efficient as possible. There is no room for spontaneity or winging it in her work life.
This interview is a great look at the opposite side of a previous solo episode I did where I confessed that I paint up to the value of my customer’s budget. If the customer is happy, I’m happy.
With Olga, if she’s not making her next masterpiece, then she’s not happy. There’s no good enough attitude happening here. Which explains why her project minimum is $3,500. Olga charges her worth and explains what’s included in her process to create a masterpiece every single time.
She also put into words the mental creative process that happens inside my head when trying to think up the next big idea (mockup) for a customer. That brain roller coaster that goes on throughout a couple of days or weeks of extracting that one-of-a-kind idea out of my usually stagnant creative brain for my new hopeful customer. I’ll let her do the explaining, so let me know what you think of this week’s episode with Olga Muzician.
300. Seasons of Art+Business, Battling Negative Self Talk, Celebrating Episode 300!
This is what the seasons of my business typically look like: Winter: Planning, practicing, resting - Do I want to repeat last year or change some things? How can I make this year more enjoyable?
Spring: Experimenting, pitching - Stick to the plan and welcome new, fun opportunities.
Summer: Hustling - Let’s go!
Fall: Slowing, regrouping - Avoid burnout.
Listen to this week’s episode to hear an explanation of each, including the things I’m currently doing in this winter season to prepare for having my most productive/profitable year yet. I also share recommended replacements for all of that negative self-talk new artists often given themselves in the beginning of their art careers. Things like, “I’m not good enough,” or “I’m not where I want to be yet…”
Listen to hear how I personally combat the negativity and replace it with hope! The Series Six Challenge starts SOON! Join us: Artist Academy Challenge1
299. Simple Marketing Strategies to Help You *Actually* Make Art Sales with Jessica Craddock
This week’s episode features art marketer Jessica Craddock. Jessica mentors ADHD artists who are tired of marketing strategies that don’t align with their personality to sell 3x more art. I like talking to other business minded creatives and I used this interview to extract some art marketing advice that I don’t regularly teach. Jessica comes from a business background and gives a clear look at her student’s businesses to help them simply describe their art and how to buy it. We chat on subjects like outreach, how to get referrals, and how to start selling canvas art in your local area. Let me know what you think of this week’s episode with Jessica Craddock.
298. Travel Stories, Collaboration Ideas, & Maintaining a Positive Mindset with Elise Garcia
This week’s episode of the Artist Academy Podcast features an Atlanta-based multi-passionate artist Elise Garcia. Elise has a positively infectious energy about her that I know will spill onto you to brighten your day. Her outlook on living a fearless life is commendable as she has some hilariously terrible travel incidents to share with us today. On the art side of things, Elise is still very much in the building phase of her business and trying anything and everything she feels called to. One big tip I picked up from this interview is something I will 100% be implementing this year: collaborations. The best way to attract your ideal customer is to go somewhere they are already hanging out… like on another person’s Instagram page. Since everyone is on the social media hampster wheel of creating reels nowadays, my plan is to take some of that work off their to-do list (because I like creating videos) in trade for being seen by their audience. How can you be of value to someone who has what you want? Something to think about this Monday. Let me know what you think of this week’s episode with Elise Garcia.
297. Painting Surfboards, Murals, and Living the RV Life with Nicole Miller
This week’s interview is with a muralist/surfboard artist who is living the RV lifestyle, artist Nicole Miller. Her artwork is solid, and her marketing efforts are on point, so it’s no wonder Nicole is making a great living as an artist even though she’s traveling around every couple of years to a new location. Yep, she’s starting over every time she and her husband (and 2 dogs) change locations, which means her clientele starts over.
How does she do it? By going out and meeting people in person through live painting (mostly). She doesn’t stay within the walls of her studio, or in her case an RV or rented storage unit. She goes out into the world and boldly creates in public.
How about, instead of creating art in the safety of your art space today, you take it outside? If the weather isn’t cooperating then take it into an indoor public space. Or message an event center about live painting at their next shindig. Or go live online while you paint! Anything to get you out and about, because you have to be creating anyway. Why not create with an audience?
Listen to this interview to hear how Nicole is doing it and I bet her results will talk you into it. Let me know what you think of this week’s episode with Nicole Miller.
I love this podcast
SO much good information-it’s helped me so much in my art business. If she doesn’t know how to do it, she asks another artist. I learned the business side of art and how to continue to find out what I don’t know.
A must listen!
I’m not a mural artist, but instead a furniture artist, and have still gained SO much information from this podcast! Andrea is so personable and easy to listen to. She just gives this feeling of “talking to a friend” vibe in her episodes. I find it so endearing! On top of that she gives a lot great advice and insight that’s totally relatable. It’s a must listen, if you’re looking to be inspired!
The interviews are *okay* but I can’t get over her ditzy persona. If you like listening to lots of giggles and playing dumb then go for it but her voice is annoying.