As followership wanes, TikTok resets relations between creators and fans

Patreon, a company that enables fans to directly support internet creators financially, has produced a report looking at how creators and their fans are feeling these days. One finding: Fans say they’re seeing more short-form work on social media, even though they prefer long-form content. And more than half of creators surveyed say it’s harder to reach their followers now than five years ago. This is part of what the report calls the “TikTokification of the internet.” Brielle Villablanca, vice president of communications and creator advocacy at Patreon, discusses the trade-offs for creators in the current TikTok-driven environment with Marketplace’s Stephanie Hughes.